Indianapolis Motor Speedway Audience in United States

Indianapolis Motor Speedway logo

Indianapolis Motor Speedway has an estimated audience of 5,008,033 people in United States. 36.7% are female, 63.3% are male, average age 42.3. Top regions: Indiana, Ohio, Illinois. Top brand affinities: Indianapolis 500, Homestead-Miami Speedway, United States Grand Prix, Chicagoland Speedway, Dale Earnhardt.

The average Indianapolis Motor Speedway fan in United States is 42.3 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Ohio, Illinois. Top brand affinities include Indianapolis 500, Homestead-Miami Speedway, United States Grand Prix, with strongest over-indexing on Indianapolis 500 (23.49× the country average). Demographically, the Indianapolis Motor Speedway audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Indianapolis Motor Speedway fans

Demographic split for Indianapolis Motor Speedway audience in United States
MetricValue
Female36.7%
Male63.3%
Average age42.3
Estimated audience size5,008,033

Audience persona

The typical Indianapolis Motor Speedway fan in United States is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Indianapolis 500.

Top regions in United States

Top regions ranked by reach for Indianapolis Motor Speedway in United States
RegionReachAffinity
Indiana1,763,00319.27×
Ohio289,8901.88×
Illinois287,2171.72×
California176,5390.32×
Florida173,5710.51×
Texas159,3790.37×
Michigan147,6321.13×
North Carolina127,4120.85×
Pennsylvania115,5650.69×
New York108,8920.39×
Kentucky106,2841.69×
Wisconsin102,3881.36×
Tennessee85,9610.86×
Missouri84,8011.05×
Georgia80,2170.52×
Virginia80,0450.66×
New Jersey59,1770.46×
South Carolina50,5640.67×
Minnesota49,6720.69×
Iowa49,1751.19×
Arizona45,8420.45×
Colorado45,5370.58×
Alabama38,8980.56×
Washington37,4470.37×
Massachusetts36,1370.37×
Maryland35,8720.42×
Oklahoma30,2340.54×
Kansas28,2000.71×
Connecticut24,4250.49×
Oregon23,7790.41×
Arkansas21,9030.53×
Louisiana21,5790.33×
West Virginia20,8840.9×
Mississippi17,9780.44×
Nevada17,8100.37×
Utah16,8120.37×
Nebraska16,2510.65×
Idaho12,3350.49×
New Hampshire10,3940.53×
Maine8,9350.5×
New Mexico8,9340.36×
South Dakota7,2820.63×
Washington, District of Columbia6,3260.42×
Montana6,1790.44×
Delaware6,0430.44×
North Dakota5,6720.55×
Rhode Island5,5670.35×
Hawaii5,5170.26×
Vermont4,4800.51×
Wyoming3,7730.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indianapolis Motor Speedway audience
BrandAffinityCategory
Indianapolis 50023.49×Sports
Homestead-Miami Speedway23.14×Sports
United States Grand Prix31.04×Sports
Chicagoland Speedway24.43×Sports
Dale Earnhardt11.46×Sports
IndyCar10.9×Sports
Kyle Larson14.11×Sports
White (Color)3.77×Home & Garden
NASCAR4×Sports
Danica Patrick12.34×Sports
Fox News Channel1.79×Movies & TV
Michigan International Speedway20.83×Sports
Flavor2.96×Food & Beverages
Lewis Hamilton7.01×Sports
Texas Motor Speedway17.55×Sports
Bristol Motor Speedway15.82×Sports
Personal finance1.52×Business & Career
Hendrick Motorsports13.98×Sports
Monaco Grand Prix24.38×Sports
AutoZone2.14×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indianapolis Motor Speedway audience
TraitClusterScore
PatriotismCONSERVATISM1.37
Early Adopter MentalityPOWER1.28
Family OrientationCONSERVATISM1.26
Need for SecurityCONSERVATISM1.26
Convenience OrientationPREMIUM1.15
ExtroversionTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Indianapolis Motor Speedway
CountryShare
United States60.1%
Laos4.6%
United Kingdom3.7%

See Indianapolis Motor Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Indianapolis Motor Speedway have in United States?

Indianapolis Motor Speedway has an estimated audience of 5,008,033 people in United States, concentrated in Indiana and Ohio.

What is the gender split and age of Indianapolis Motor Speedway fans?

36.7% of Indianapolis Motor Speedway fans are female, 63.3% are male, with an average age of 42.3 years.

Which brands do Indianapolis Motor Speedway fans like most?

Indianapolis Motor Speedway fans show strongest brand affinity for Indianapolis 500 (23.49×), Homestead-Miami Speedway (23.14×), and United States Grand Prix (31.04×) over the country average.

Where do Indianapolis Motor Speedway fans live in United States?

Indianapolis Motor Speedway fans in United States are most concentrated in Indiana (reach 1,763,003), Ohio (reach 289,890), and Illinois (reach 287,217). These three regions account for the largest share of the active audience.

What other brands do Indianapolis Motor Speedway fans also like?

Beyond Indianapolis Motor Speedway itself, the audience over-indexes on Homestead-Miami Speedway (23.14×), United States Grand Prix (31.04×), Chicagoland Speedway (24.43×), and Dale Earnhardt (11.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indianapolis Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.