Rascasse Audience Intelligence

Indianapolis Motor Speedway Audience in United States

A data profile of the people who buy, follow and care about Indianapolis Motor Speedway in United States — modelled from more than twelve digital signal sources. Indianapolis Motor Speedway has an estimated audience of 5,008,033 people in United States.

#2among Racecourse in United States#469among POI in United States#570in Sports

The average Indianapolis Motor Speedway fan in United States is 42.3 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, Ohio, Illinois.

Top brand affinities include Kyle Busch, Indianapolis 500, Homestead-Miami Speedway, with strongest over-indexing on Kyle Busch (12.87× the country average).

Demographically, the Indianapolis Motor Speedway audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indianapolis Motor Speedway fan in United States is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indianapolis Motor Speedway profile in United States.

Audience size
5M
in United States
Gender
36.7%♀
63.3% male
Age
42.3
average years
Country rank
#6696
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indianapolis Motor Speedway fans

36.7% are female, 63.3% are male, average age 42.3.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Indianapolis Motor Speedway audience in United States
MetricValue
Female36.7%
Male63.3%
Average age42.3
Estimated audience size5,008,033
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Indianapolis Motor Speedway audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

60.1%

of the worldwide Indianapolis Motor Speedway audience comes from United States.

Worldwide audience distribution share by country for Indianapolis Motor Speedway
CountryShare
United States60.1%
Laos4.6%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indianapolis Motor Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Indianapolis Motor Speedway fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~2M24.55×
02Ohio~200K1.54×
03Kentucky~90K1.46×
04Illinois~200K1.38×
05Wisconsin~80K1.12×
06Iowa~40K1.04×
07Michigan~100K0.96×
08Missouri~70K0.90×
09West Virginia~20K0.85×
10Tennessee~80K0.75×
11South Dakota~9K0.74×
12Alaska~8K0.72×
13North Dakota~7K0.72×
14Vermont~6K0.71×
15North Carolina~100K0.70×
16Kansas~30K0.67×
17Nebraska~20K0.66×
18Montana~9K0.65×
19New Hampshire~10K0.62×
20Maine~10K0.62×
21Delaware~9K0.62×
22Pennsylvania~100K0.61×
23South Carolina~50K0.61×
24Minnesota~40K0.61×
25Rhode Island~10K0.60×
26Idaho~10K0.59×
27Oklahoma~30K0.57×
28Arkansas~20K0.57×
29Virginia~70K0.56×
30Alabama~40K0.56×
31Hawaii~10K0.56×
32Washington, District of Columbia~8K0.56×
33Mississippi~20K0.54×
34New Mexico~10K0.53×
35Colorado~40K0.52×
36Connecticut~30K0.50×
37Georgia~70K0.48×
38Utah~20K0.47×
39Florida~200K0.45×
40Arizona~50K0.45×
41Louisiana~30K0.44×
42Oregon~30K0.44×
43Nevada~20K0.44×
44New Jersey~50K0.42×
45Maryland~40K0.42×
46Massachusetts~40K0.39×
47Washington~40K0.38×
48New York~100K0.35×
49Texas~100K0.34×
50California~200K0.29×
Fig. 06

Affinity by region

Affinity by region — Indianapolis Motor Speedway, United States
0.29×1.00×24.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indianapolis Motor Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indianapolis Motor Speedway audience
#·InterestCategoryAffinity×
01United States Grand PrixSports31.04×
02Chicagoland SpeedwaySports24.43×
03Monaco Grand PrixSports24.38×
04Indianapolis 500Sports23.49×
05Homestead-Miami SpeedwaySports23.14×
06Michigan International SpeedwaySports20.83×
07Texas Motor SpeedwaySports17.55×
08Bristol Motor SpeedwaySports15.82×
09Kyle LarsonSports14.11×
10Hendrick MotorsportsSports13.98×
11Kyle BuschSports12.87×
12Danica PatrickSports12.34×
13Dale EarnhardtSports11.46×
14IndyCarSports10.90×
15Lewis HamiltonSports7.01×
16NASCARSports4.00×
17White (Color)Home & Garden3.77×
18FlavorFood & Beverages2.96×
19Donald TrumpPolitics & Society1.80×
20Personal financeBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indianapolis Motor Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indianapolis Motor Speedway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.54×
Community OrientationOPEN1.35×
DIY MentalityTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indianapolis Motor Speedway audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Luxury OrientationPREMIUM0.86×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indianapolis Motor Speedway have in United States?

Indianapolis Motor Speedway has an estimated audience of 5,008,033 people in United States, concentrated in Indiana and Ohio.

02

What is the gender split and age of Indianapolis Motor Speedway fans?

36.7% of Indianapolis Motor Speedway fans are female, 63.3% are male, with an average age of 42.3 years.

03

Which brands do Indianapolis Motor Speedway fans like most?

Indianapolis Motor Speedway fans show strongest brand affinity for Kyle Busch (12.87×), Indianapolis 500 (23.49×), and Homestead-Miami Speedway (23.14×) over the country average.

04

Where do Indianapolis Motor Speedway fans live in United States?

Indianapolis Motor Speedway fans in United States are most concentrated in Indiana (reach ~2M), Ohio (reach ~200K), and Illinois (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Indianapolis Motor Speedway fans also like?

Beyond Indianapolis Motor Speedway itself, the audience over-indexes on Indianapolis 500 (23.49×), Homestead-Miami Speedway (23.14×), United States Grand Prix (31.04×), and Chicagoland Speedway (24.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Indianapolis Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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