White (Color) Audience in United States

White (Color) has an estimated audience of 26,950,789 people in United States. 62.8% are female, 37.2% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Kia Sportage, Beetlejuice.

The average White (Color) fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.71× the country average). Demographically, the White (Color) audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of White (Color) fans

Demographic split for White (Color) audience in United States
MetricValue
Female62.8%
Male37.2%
Average age39.2
Estimated audience size26,950,789

Audience persona

The typical White (Color) fan in United States is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for White (Color) in United States
RegionReachAffinity
California3,745,7581.26×
Texas2,832,3381.22×
Florida1,981,2651.09×
New York1,571,0311.04×
Georgia943,8851.14×
Pennsylvania914,6111.01×
Illinois899,577
North Carolina841,8181.04×
Ohio825,7370.99×
New Jersey712,8201.04×
Michigan695,9380.99×
Arizona654,5631.19×
Virginia637,3330.97×
Washington577,8831.07×
Tennessee531,0860.98×
Indiana513,7501.04×
Massachusetts492,3710.93×
Maryland478,6621.03×
Missouri457,5961.05×
South Carolina396,5160.98×
Colorado390,7770.92×
Minnesota380,9490.99×
Oklahoma365,5521.22×
Kentucky365,3811.08×
Wisconsin359,9110.89×
Alabama359,1140.95×
Louisiana356,5671.03×
Oregon330,2651.07×
Nevada307,8921.18×
Utah272,7061.13×
Connecticut271,086
Arkansas242,1151.09×
Kansas221,4861.04×
Mississippi218,7440.99×
Iowa207,0220.93×
Hawaii154,5131.33×
Idaho138,5111.02×
New Mexico128,7040.95×
West Virginia128,2831.02×
Nebraska126,9910.94×
New Hampshire86,3900.81×
Rhode Island82,0460.96×
Maine80,6230.84×
Montana61,8080.83×
Delaware61,5220.83×
Alaska57,1150.99×
Washington, District of Columbia55,8430.69×
South Dakota50,8390.82×
North Dakota47,0250.85×
Vermont34,7500.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for White (Color) audience
BrandAffinityCategory
Google Maps4.71×Internet & Social Media
Capital One4.71×Business & Career
Indeed.com4.71×Business & Career
Kia Sportage23.82×Cars & Mobility
Beetlejuice4.36×Movies & TV
CarGurus4.71×Cars & Mobility
Google News4.71×News
Enterprise Rent-A-Car4.71×Cars & Mobility
Diane Keaton4.71×Movies & TV
Aaron Rodgers4.71×Sports
AccuWeather4.71×Home & Garden
MSN2.81×News
Circle K4.71×Shopping
DeviantArt4.71×Internet & Social Media
Bruce Willis4.71×Movies & TV
Staples (Canada)3.32×Business & Career
Honda HR-V16.18×Cars & Mobility
Drudge Report4.51×Sports
Apple Store4.71×Shopping
Khan Academy4.71×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by White (Color) audience
TraitClusterScore
ExtroversionTHRILL1.19
IndulgenceJOY1.14
IndividualismJOY1.1
CreativityOPEN1.08
Price SensitivityPREMIUM1.07
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for White (Color)
CountryShare
United States21.1%
Taiwan5.1%
United Kingdom4.5%

See White (Color) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does White (Color) have in United States?

White (Color) has an estimated audience of 26,950,789 people in United States, concentrated in California and Texas.

What is the gender split and age of White (Color) fans?

62.8% of White (Color) fans are female, 37.2% are male, with an average age of 39.2 years.

Which brands do White (Color) fans like most?

White (Color) fans show strongest brand affinity for Google Maps (4.71×), Capital One (4.71×), and Indeed.com (4.71×) over the country average.

Where do White (Color) fans live in United States?

White (Color) fans in United States are most concentrated in California (reach 3,745,758), Texas (reach 2,832,338), and Florida (reach 1,981,265). These three regions account for the largest share of the active audience.

What other brands do White (Color) fans also like?

Beyond White (Color) itself, the audience over-indexes on Capital One (4.71×), Indeed.com (4.71×), Kia Sportage (23.82×), and Beetlejuice (4.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for White (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.