Rascasse Audience Intelligence

White (Color) Audience in United States

A data profile of the people who buy, follow and care about White (Color) in United States — modelled from more than twelve digital signal sources. White (Color) has an estimated audience of 26,950,789 people in United States.

#752among Topic in United States#83in Home & Garden

The average White (Color) fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, New York Post, Real property, with strongest over-indexing on Drudge Report (4.71× the country average).

Demographically, the White (Color) audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White (Color) fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Drudge Report.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White (Color) profile in United States.

Audience size
27M
in United States
Gender
62.8%♀
37.2% male
Age
39.2
average years
Country rank
#1095
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White (Color) fans

62.8% are female, 37.2% are male, average age 39.2.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for White (Color) audience in United States
MetricValue
Female62.8%
Male37.2%
Average age39.2
Estimated audience size26,950,789
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the White (Color) audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

21.1%

of the worldwide White (Color) audience comes from United States.

Worldwide audience distribution share by country for White (Color)
CountryShare
United States21.1%
Taiwan5.1%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White (Color) audience in United States is strongest.

Fig. 05

Top regions by affinity

White (Color) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K1.29×
02California~3.5M1.19×
03Texas~2.5M1.19×
04Oklahoma~400K1.19×
05Georgia~900K1.13×
06Arizona~600K1.13×
07Nevada~300K1.13×
08Kentucky~400K1.12×
09Utah~300K1.11×
10Arkansas~200K1.10×
11Kansas~200K1.09×
12Alaska~60K1.09×
13South Dakota~70K1.07×
14Indiana~500K1.06×
15Idaho~100K1.05×
16Missouri~500K1.04×
17Louisiana~400K1.04×
18West Virginia~100K1.04×
19Florida~2M1.03×
20North Carolina~800K1.03×
21Oregon~300K1.02×
22New Jersey~700K1.01×
23Mississippi~200K1.01×
24Pennsylvania~900K1.00×
25Washington~500K1.00×
26Nebraska~100K1.00×
27New Mexico~100K1.00×
28South Carolina~400K0.99×
29Ohio~800K0.98×
30Maryland~500K0.98×
31Minnesota~400K0.98×
32Alabama~400K0.98×
33Illinois~900K0.97×
34Michigan~700K0.97×
35Virginia~600K0.97×
36Connecticut~300K0.97×
37Tennessee~500K0.96×
38North Dakota~50K0.96×
39New York~1.5M0.95×
40Rhode Island~80K0.95×
41Iowa~200K0.94×
42Massachusetts~500K0.91×
43Colorado~400K0.90×
44Wisconsin~400K0.89×
45Delaware~70K0.88×
46Maine~80K0.87×
47Montana~70K0.87×
48New Hampshire~90K0.83×
49Vermont~40K0.75×
50Washington, District of Columbia~50K0.64×
Fig. 06

Affinity by region

Affinity by region — White (Color), United States
0.64×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White (Color) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White (Color) audience
#·InterestCategoryAffinity×
01Drudge ReportSports4.71×
02Indianapolis Motor SpeedwaySports3.77×
03Daytona International SpeedwaySports3.34×
04New York PostNews2.80×
05Kyle BuschSports2.70×
06Compact carCars & Mobility2.33×
07Real propertyHome & Garden2.14×
08Drill bitHome & Garden2.14×
09Tractor Supply CompanyShopping2.08×
10Ace HardwareHome & Garden2.07×
11MenardsHome & Garden1.94×
12Chuck NorrisMovies & TV1.76×
13Made in USABusiness & Career1.70×
14O'Reilly Auto PartsCars & Mobility1.68×
15MeteorologyHome & Garden1.67×
16GeneticsKids & Family1.62×
17Creative CommonsTechnology & Electronics1.62×
18CBS SportsMovies & TV1.57×
19CarGurusCars & Mobility1.57×
20ThanksgivingKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White (Color) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White (Color) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.32×
Need for SecurityCONSERVATISM1.25×
Community OrientationOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White (Color) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.90×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White (Color) have in United States?

White (Color) has an estimated audience of 26,950,789 people in United States, concentrated in California and Texas.

02

What is the gender split and age of White (Color) fans?

62.8% of White (Color) fans are female, 37.2% are male, with an average age of 39.2 years.

03

Which brands do White (Color) fans like most?

White (Color) fans show strongest brand affinity for Drudge Report (4.71×), New York Post (2.8×), and Real property (2.14×) over the country average.

04

Where do White (Color) fans live in United States?

White (Color) fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do White (Color) fans also like?

Beyond White (Color) itself, the audience over-indexes on New York Post (2.8×), Real property (2.14×), Menards (1.94×), and Ace Hardware (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See White (Color) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for White (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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