A data profile of the people who buy, follow and care about White (Color) in Italy — modelled from more than twelve digital signal sources. White (Color) has an estimated audience of 4,182,795 people in Italy.
White (Color) has an estimated audience of 4,182,795 people in Italy. 60.4% are female, 39.6% are male, average age 39.0. Top brand affinities: Wikipedia, WhatsApp, Shampoo, corriere dello sport, Singer-songwriter.
Top brand affinities include Wikipedia, WhatsApp, Shampoo, with strongest over-indexing on Wikipedia (2.87× the country average).
Demographically, the White (Color) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical White (Color) fan in Italy is more female, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the White (Color) profile in Italy.
60.4% are female, 39.6% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 39.0 |
| Estimated audience size | 4,182,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide White (Color) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.1% |
| Taiwan | 5.1% |
| United Kingdom | 4.5% |
The strongest cross-interests of the White (Color) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Images | Internet & Social Media | 2.91× | ||
| 02 | Wikipedia | Internet & Social Media | 2.87× | ||
| 03 | Shabby chic | Home & Garden | 2.86× | ||
| 04 | Shampoo | Beauty & Wellness | 2.73× | ||
| 05 | Satire | Literature | 2.47× | ||
| 06 | Pepco | Fashion & Accessoires | 2.42× | ||
| 07 | Mediaset | Technology & Electronics | 2.16× | ||
| 08 | corriere dello sport | Sports | 2.14× | ||
| 09 | Adriatic Sea | Travel & Leisure | 2.05× | ||
| 10 | Stradivarius | Shopping | 2.04× | ||
| 11 | Genetics | Kids & Family | 2.00× | ||
| 12 | Champagne | Food & Beverages | 1.86× | ||
| 13 | Necklace | Fashion & Accessoires | 1.82× | ||
| 14 | Singer-songwriter | Music & Radio | 1.78× | ||
| 15 | Sky TG24 | Movies & TV | 1.69× | ||
| 16 | Coop | Food & Beverages | 1.65× | ||
| 17 | Instant messaging | Internet & Social Media | 1.61× | ||
| 18 | Internet & Social Media | 1.60× | |||
| 19 | Volunteering | Politics & Society | 1.60× | ||
| 20 | Slovenia | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Community Orientation | OPEN | 1.24× | |
| Individualism | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Mindfulness | BALANCE | 0.89× | |
| Sports Activity | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for White (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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