White (Color) Audience in Germany
White (Color) has an estimated audience of 1,499,606 people in Germany. 55.5% are female, 44.5% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, Monty Python's Life of Brian, Ronaldinho, Pets.
The average White (Color) fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, Monty Python's Life of Brian, with strongest over-indexing on Borussia Dortmund (2.02× the country average). Demographically, the White (Color) audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of White (Color) fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 35.4 |
| Estimated audience size | 1,499,606 |
Audience persona
The typical White (Color) fan in Germany is more female, around 35.4 years old, with strong Sports Activity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 392,582 | 1.2× |
| Bayern | 229,235 | 0.95× |
| Baden-Württemberg | 195,020 | 0.95× |
| Niedersachsen | 168,758 | 1.16× |
| Hessen | 103,427 | 0.91× |
| Sachsen | 78,011 | 1.06× |
| Rheinland-Pfalz | 75,860 | 1.01× |
| Berlin | 57,539 | 0.86× |
| Schleswig-Holstein | 54,071 | 1× |
| Brandenburg | 50,515 | 1.09× |
| Thüringen | 41,455 | 1.08× |
| Sachsen-Anhalt | 38,620 | 0.99× |
| Hamburg | 29,640 | 0.87× |
| Mecklenburg-Vorpommern | 28,297 | 0.99× |
| Saarland | 16,294 | 0.88× |
| Bremen | 12,701 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.02× | Sports |
| FC Bayern Munich | 2.61× | Sports |
| Monty Python's Life of Brian | 14.05× | Movies & TV |
| Ronaldinho | 11.97× | Sports |
| Pets | 1.76× | Pets & Animals |
| Kicker | 3.98× | Sports |
| Yann Sommer | 14.05× | Sports |
| Carlo Ancelotti | 12.64× | Sports |
| Dailymotion | 6.03× | Movies & TV |
| Western Union | 3.57× | Business & Career |
| Real property | 3.61× | Home & Garden |
| Automobiles | 1.62× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.87× | Movies & TV |
| Eintracht Frankfurt | 1.95× | Sports |
| Boarding school | 14.63× | Kids & Family |
| Whirlpool Corporation | 6.48× | Home & Garden |
| Farfetch | 7.95× | Shopping |
| Singer-songwriter | 2.57× | Music & Radio |
| Leggings | 3.16× | Fashion & Accessoires |
| FIFA World Cup | 1.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.36 |
| Early Adopter Mentality | POWER | 1.35 |
| Indulgence | JOY | 1.29 |
| Design Affinity | PREMIUM | 1.26 |
| Pet Ownership | JOY | 1.23 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Taiwan | 5.1% |
| United Kingdom | 4.5% |
See White (Color) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does White (Color) have in Germany?
White (Color) has an estimated audience of 1,499,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of White (Color) fans?
55.5% of White (Color) fans are female, 44.5% are male, with an average age of 35.4 years.
Which brands do White (Color) fans like most?
White (Color) fans show strongest brand affinity for Borussia Dortmund (2.02×), FC Bayern Munich (2.61×), and Monty Python's Life of Brian (14.05×) over the country average.
Where do White (Color) fans live in Germany?
White (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 392,582), Bayern (reach 229,235), and Baden-Württemberg (reach 195,020). These three regions account for the largest share of the active audience.
What other brands do White (Color) fans also like?
Beyond White (Color) itself, the audience over-indexes on FC Bayern Munich (2.61×), Monty Python's Life of Brian (14.05×), Ronaldinho (11.97×), and Pets (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for White (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.