Rascasse Audience Intelligence

White (Color) Audience in Germany

A data profile of the people who buy, follow and care about White (Color) in Germany — modelled from more than twelve digital signal sources. White (Color) has an estimated audience of 1,499,606 people in Germany.

#2412among Topic in Germany#326in Home & Garden

The average White (Color) fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Ronaldinho, FC Bayern Munich, with strongest over-indexing on Tagesschau (2.76× the country average).

Demographically, the White (Color) audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical White (Color) fan in Germany is more female, around 35.4 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White (Color) profile in Germany.

Audience size
1.5M
in Germany
Gender
55.5%♀
44.5% male
Age
35.4
average years
Country rank
#4457
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White (Color) fans

55.5% are female, 44.5% are male, average age 35.4.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for White (Color) audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age35.4
Estimated audience size1,499,606
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the White (Color) audience in Germany
Age bracketShare%
16-1930%
20-2919%
30-3919%
40-4920%
50+12%
Fig. 04

Worldwide distribution

1.2%

of the worldwide White (Color) audience comes from Germany.

Worldwide audience distribution share by country for White (Color)
CountryShare
United States21.1%
Taiwan5.1%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White (Color) audience in Germany is strongest.

Fig. 05

Top regions by affinity

White (Color) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.16×
02Niedersachsen~200K1.12×
03Brandenburg~50K1.08×
04Thüringen~40K1.08×
05Sachsen~80K1.05×
06Bremen~10K1.05×
07Rheinland-Pfalz~80K1.03×
08Sachsen-Anhalt~40K1.01×
09Schleswig-Holstein~50K1.00×
10Mecklenburg-Vorpommern~30K0.99×
11Hessen~100K0.96×
12Baden-Württemberg~200K0.94×
13Saarland~20K0.94×
14Bayern~200K0.93×
15Berlin~60K0.91×
16Hamburg~30K0.86×
Fig. 06

Affinity by region

Affinity by region — White (Color), Germany
0.86×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White (Color) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White (Color) audience
#·InterestCategoryAffinity×
01RonaldinhoSports14.05×
02Monty Python's Life of BrianMovies & TV14.05×
03Table Tennis World CupSports14.05×
04Brenda SongFashion & Accessoires14.05×
05Matthias GinterSports14.05×
06Yann SommerSports13.33×
07Kevin TrappSports9.58×
08Public universityBusiness & Career8.80×
09Timo WernerSports5.53×
10FloristryHome & Garden4.00×
11KickerSports3.47×
12Real propertyHome & Garden3.15×
13Thomas MüllerSports2.94×
14TagesschauMovies & TV2.76×
15TargobankBusiness & Career2.52×
16Sport BildSports2.33×
17FC Bayern MunichSports1.92×
18VfB StuttgartSports1.80×
19Borussia DortmundSports1.75×
20TikTokInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White (Color) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White (Color) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.42×
SpiritualityBALANCE1.30×
IndulgenceJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White (Color) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
Sports ActivityPOWER0.82×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White (Color) have in Germany?

White (Color) has an estimated audience of 1,499,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of White (Color) fans?

55.5% of White (Color) fans are female, 44.5% are male, with an average age of 35.4 years.

03

Which brands do White (Color) fans like most?

White (Color) fans show strongest brand affinity for Tagesschau (2.76×), Ronaldinho (14.05×), and FC Bayern Munich (1.92×) over the country average.

04

Where do White (Color) fans live in Germany?

White (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do White (Color) fans also like?

Beyond White (Color) itself, the audience over-indexes on Ronaldinho (14.05×), FC Bayern Munich (1.92×), Monty Python's Life of Brian (14.05×), and Borussia Dortmund (1.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See White (Color) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for White (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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