White (Color) Audience in Germany

White (Color) logo

White (Color) has an estimated audience of 1,499,606 people in Germany. 55.5% are female, 44.5% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Granita, Progressive rock, Snow White (Fables), Loincloth, Corona (band).

The average White (Color) fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Granita, Progressive rock, Snow White (Fables), with strongest over-indexing on Granita (14.63× the country average). Demographically, the White (Color) audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of White (Color) fans

Demographic split for White (Color) audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age35.4
Estimated audience size1,499,606

Audience persona

The typical White (Color) fan in Germany is more female, around 35.4 years old, with strong Sports Activity tendencies and a notable affinity for Granita.

Top regions in Germany

Top regions ranked by reach for White (Color) in Germany
RegionReachAffinity
Nordrhein-Westfalen392,5821.2×
Bayern229,2350.95×
Baden-Württemberg195,0200.95×
Niedersachsen168,7581.16×
Hessen103,4270.91×
Sachsen78,0111.06×
Rheinland-Pfalz75,8601.01×
Berlin57,5390.86×
Schleswig-Holstein54,071
Brandenburg50,5151.09×
Thüringen41,4551.08×
Sachsen-Anhalt38,6200.99×
Hamburg29,6400.87×
Mecklenburg-Vorpommern28,2970.99×
Saarland16,2940.88×
Bremen12,7010.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for White (Color) audience
BrandAffinityCategory
Granita14.63×Food & Beverages
Progressive rock1.64×Music & Radio
Snow White (Fables)1.98×Literature
Loincloth2.2×Fashion & Accessoires
Corona (band)1.57×Music & Radio
Gudrun Sjödén1.93×Fashion & Accessoires
Google Analytics1.58×Internet & Social Media
Home Delivery1.59×Food & Beverages
Ho, Ghana2.45×Travel & Leisure
Penn & Teller4.65×Movies & TV
Alaska1.9×Travel & Leisure
Emperor Entertainment Group1.95×Business & Career
Chalkidiki2.12×Travel & Leisure
Buddy – The Buddy Holly Story2.21×Music & Radio
Jason Clarke (actor)2.14×Movies & TV
Buying and Selling14.05×Home & Garden
Harvey Mudd College7.83×Business & Career
Samanyolu Haber1.95×Movies & TV
Vaani Kapoor11.41×Movies & TV
Preacher (comics)2.9×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by White (Color) audience
TraitClusterScore
Sports ActivityPOWER1.36
Early Adopter MentalityPOWER1.35
IndulgenceJOY1.29
Design AffinityPREMIUM1.26
Pet OwnershipJOY1.23
Healthy LifestyleBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for White (Color)
CountryShare
United States21.1%
Taiwan5.1%
United Kingdom4.5%

See White (Color) audiences in other countries

More Home & Garden audiences in Germany

Frequently asked questions

How many fans does White (Color) have in Germany?

White (Color) has an estimated audience of 1,499,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of White (Color) fans?

55.5% of White (Color) fans are female, 44.5% are male, with an average age of 35.4 years.

Which brands do White (Color) fans like most?

White (Color) fans show strongest brand affinity for Granita (14.63×), Progressive rock (1.64×), and Snow White (Fables) (1.98×) over the country average.

Where do White (Color) fans live in Germany?

White (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 392,582), Bayern (reach 229,235), and Baden-Württemberg (reach 195,020). These three regions account for the largest share of the active audience.

What other brands do White (Color) fans also like?

Beyond White (Color) itself, the audience over-indexes on Progressive rock (1.64×), Snow White (Fables) (1.98×), Loincloth (2.2×), and Corona (band) (1.57×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for White (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.