Public university Audience in Germany
Public university has an estimated audience of 942,104 people in Germany. 54.3% are female, 45.7% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Advertising campaign, White (Color), Private university, Vocational education, Training.
The average Public university fan in Germany is 34.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Advertising campaign, White (Color), Private university, with strongest over-indexing on Advertising campaign (13.12× the country average). Demographically, the Public university audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of Public university fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 34.8 |
| Estimated audience size | 942,104 |
Audience persona
The typical Public university fan in Germany is balanced, around 34.8 years old, with strong Career Orientation tendencies and a notable affinity for Advertising campaign.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,514 | 0.7× |
| Bayern | 90,720 | 0.6× |
| Niedersachsen | 78,120 | 0.85× |
| Baden-Württemberg | 44,544 | 0.35× |
| Sachsen-Anhalt | 30,593 | 1.25× |
| Thüringen | 30,130 | 1.26× |
| Rheinland-Pfalz | 26,723 | 0.57× |
| Sachsen | 26,575 | 0.58× |
| Brandenburg | 25,889 | 0.89× |
| Mecklenburg-Vorpommern | 25,737 | 1.43× |
| Bremen | 24,651 | 3.06× |
| Hessen | 24,471 | 0.34× |
| Saarland | 24,104 | 2.08× |
| Schleswig-Holstein | 22,888 | 0.68× |
| Berlin | 19,503 | 0.46× |
| Hamburg | 19,364 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Advertising campaign | 13.12× | Business & Career |
| White (Color) | 8.8× | Home & Garden |
| Private university | 8.78× | Business & Career |
| Vocational education | 4.07× | Business & Career |
| Training | 2.18× | Sports |
| Postgraduate education | 4.34× | Business & Career |
| Law firm | 5.43× | Business & Career |
| Veterinary medicine | 2.75× | Business & Career |
| Lawyer | 2.7× | Business & Career |
| Natural World | 1.63× | Fashion & Accessoires |
| Distance education | 2.9× | Business & Career |
| University of Aleppo | 4.27× | Business & Career |
| Communication | 1.56× | Technology & Electronics |
| Aleppo | 3.82× | Travel & Leisure |
| Indeed.com | 1.76× | Business & Career |
| Pension | 2.78× | Business & Career |
| ZDF | 1.51× | Movies & TV |
| Employment website | 1.83× | Business & Career |
| Basic English | 4.56× | Politics & Society |
| Primary education | 2.06× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.51 |
| Early Adopter Mentality | POWER | 1.79 |
| Sustainability | BALANCE | 1.75 |
| Urban Lifestyle | OPEN | 1.56 |
| Mindfulness | BALANCE | 1.48 |
| Risk Appetite | THRILL | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 12.9% |
| Japan | 12.2% |
See Public university audiences in other countries
More Business & Career audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Public university have in Germany?
Public university has an estimated audience of 942,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Public university fans?
54.3% of Public university fans are female, 45.7% are male, with an average age of 34.8 years.
Which brands do Public university fans like most?
Public university fans show strongest brand affinity for Advertising campaign (13.12×), White (Color) (8.8×), and Private university (8.78×) over the country average.
Where do Public university fans live in Germany?
Public university fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,514), Bayern (reach 90,720), and Niedersachsen (reach 78,120). These three regions account for the largest share of the active audience.
What other brands do Public university fans also like?
Beyond Public university itself, the audience over-indexes on White (Color) (8.8×), Private university (8.78×), Vocational education (4.07×), and Training (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public university. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.