Rascasse Audience Intelligence

Public university Audience in Germany

A data profile of the people who buy, follow and care about Public university in Germany — modelled from more than twelve digital signal sources. Public university has an estimated audience of 942,104 people in Germany.

#143among Touchpoint in Germany#600in Business & Career

The average Public university fan in Germany is 34.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Advertising campaign, White (Color), Private university, with strongest over-indexing on Advertising campaign (13.12× the country average).

Demographically, the Public university audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Public university fan in Germany is balanced, around 34.8 years old, with strong Spirituality tendencies and a notable affinity for Advertising campaign.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public university profile in Germany.

Audience size
942K
in Germany
Gender
54.3%♀
45.7% male
Age
34.8
average years
Country rank
#6884
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public university fans

54.3% are female, 45.7% are male, average age 34.8.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Public university audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age34.8
Estimated audience size942,104
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Public university audience in Germany
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4918%
50+11%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Public university audience comes from Germany.

Worldwide audience distribution share by country for Public university
CountryShare
United States16.6%
Brazil12.9%
Japan12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public university audience in Germany is strongest.

Fig. 05

Top regions by affinity

Public university fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.38×
02Saarland~10K1.20×
03Mecklenburg-Vorpommern~20K1.08×
04Sachsen-Anhalt~30K1.05×
05Thüringen~30K1.05×
06Brandenburg~30K0.98×
07Hamburg~20K0.98×
08Schleswig-Holstein~30K0.94×
09Niedersachsen~90K0.93×
10Rheinland-Pfalz~40K0.92×
11Sachsen~40K0.92×
12Berlin~40K0.89×
13Hessen~60K0.85×
14Nordrhein-Westfalen~200K0.82×
15Baden-Württemberg~100K0.82×
16Bayern~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Public university, Germany
0.81×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public university audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public university audience
#·InterestCategoryAffinity×
01Advertising campaignBusiness & Career13.12×
02White (Color)Home & Garden8.80×
03Private universityBusiness & Career8.78×
04Law firmBusiness & Career5.43×
05Basic EnglishPolitics & Society4.56×
06Postgraduate educationBusiness & Career4.34×
07University of AleppoBusiness & Career4.27×
08Vocational educationBusiness & Career4.07×
09AleppoTravel & Leisure3.82×
10Distance educationBusiness & Career2.90×
11PensionBusiness & Career2.78×
12Veterinary medicineBusiness & Career2.75×
13LawyerBusiness & Career2.70×
14HugendubelShopping2.27×
15TrainingSports2.18×
16Primary educationKids & Family2.06×
17Employment websiteBusiness & Career1.83×
18Indeed.comBusiness & Career1.76×
19CommunicationTechnology & Electronics1.56×
20ZDFMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public university audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public university audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.62×
Community OrientationOPEN1.56×
Career OrientationPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public university audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
Need for SecurityCONSERVATISM0.93×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public university have in Germany?

Public university has an estimated audience of 942,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Public university fans?

54.3% of Public university fans are female, 45.7% are male, with an average age of 34.8 years.

03

Which brands do Public university fans like most?

Public university fans show strongest brand affinity for Advertising campaign (13.12×), White (Color) (8.8×), and Private university (8.78×) over the country average.

04

Where do Public university fans live in Germany?

Public university fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Public university fans also like?

Beyond Public university itself, the audience over-indexes on White (Color) (8.8×), Private university (8.78×), Vocational education (4.07×), and Training (2.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Public university audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public university. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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