Advertising campaign Audience in Germany
Advertising campaign has an estimated audience of 845,846 people in Germany. 45.7% are female, 54.3% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Jesse Plemons, Christmas Gift, Product design, Howth, Nurse education.
The average Advertising campaign fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Jesse Plemons, Christmas Gift, Product design, with strongest over-indexing on Jesse Plemons (5.32× the country average). Demographically, the Advertising campaign audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Advertising campaign fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 34.9 |
| Estimated audience size | 845,846 |
Audience persona
The typical Advertising campaign fan in Germany is balanced, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Jesse Plemons.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 198,836 | 1.07× |
| Baden-Württemberg | 132,894 | 1.15× |
| Bayern | 129,317 | 0.95× |
| Niedersachsen | 85,457 | 1.04× |
| Hessen | 65,215 | 1.01× |
| Berlin | 44,740 | 1.18× |
| Rheinland-Pfalz | 40,858 | 0.96× |
| Sachsen | 39,965 | 0.96× |
| Schleswig-Holstein | 27,753 | 0.91× |
| Brandenburg | 25,933 | 0.99× |
| Hamburg | 20,804 | 1.09× |
| Thüringen | 17,892 | 0.83× |
| Sachsen-Anhalt | 16,493 | 0.75× |
| Mecklenburg-Vorpommern | 13,988 | 0.87× |
| Bremen | 10,866 | 1.5× |
| Saarland | 7,468 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jesse Plemons | 5.32× | Movies & TV |
| Christmas Gift | 2.51× | Kids & Family |
| Product design | 1.73× | Business & Career |
| Howth | 7.29× | Travel & Leisure |
| Nurse education | 2.12× | Kids & Family |
| Home Delivery | 1.89× | Food & Beverages |
| Cynthia Erivo | 2.84× | Movies & TV |
| Bank account | 1.92× | Business & Career |
| Karaman | 5.53× | Sports |
| Kippah | 3.07× | Fashion & Accessoires |
| Salman Khan | 3.82× | Movies & TV |
| Icon (magazine) | 1.54× | Arts & Culture |
| Valhalla Rising (film) | 6.88× | Movies & TV |
| Cachorro | 2.04× | Pets & Animals |
| Gudrun Sjödén | 1.7× | Fashion & Accessoires |
| Building insulation | 2.27× | Home & Garden |
| Oliver Kahn | 1.85× | Sports |
| Janitor | 3.06× | Home & Garden |
| Microsoft Exchange Server | 6.25× | Technology & Electronics |
| Elīna Garanča | 3.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.91 |
| Career Orientation | POWER | 1.81 |
| Quality Awareness | PREMIUM | 1.69 |
| Travelling | THRILL | 1.64 |
| Risk Appetite | THRILL | 1.56 |
| Urban Lifestyle | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.0% |
| United States | 10.1% |
| Brazil | 8.5% |
See Advertising campaign audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Advertising campaign have in Germany?
Advertising campaign has an estimated audience of 845,846 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Advertising campaign fans?
45.7% of Advertising campaign fans are female, 54.3% are male, with an average age of 34.9 years.
Which brands do Advertising campaign fans like most?
Advertising campaign fans show strongest brand affinity for Jesse Plemons (5.32×), Christmas Gift (2.51×), and Product design (1.73×) over the country average.
Where do Advertising campaign fans live in Germany?
Advertising campaign fans in Germany are most concentrated in Nordrhein-Westfalen (reach 198,836), Baden-Württemberg (reach 132,894), and Bayern (reach 129,317). These three regions account for the largest share of the active audience.
What other brands do Advertising campaign fans also like?
Beyond Advertising campaign itself, the audience over-indexes on Christmas Gift (2.51×), Product design (1.73×), Howth (7.29×), and Nurse education (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Advertising campaign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.