Rascasse Audience Intelligence

Advertising campaign Audience in Germany

A data profile of the people who buy, follow and care about Advertising campaign in Germany — modelled from more than twelve digital signal sources. Advertising campaign has an estimated audience of 845,846 people in Germany.

#3486among Topic in Germany#635in Business & Career

The average Advertising campaign fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include WordPress, Dua Lipa, Hugendubel, with strongest over-indexing on WordPress (42.04× the country average).

Demographically, the Advertising campaign audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Advertising campaign fan in Germany is balanced, around 34.9 years old, with strong Quality Awareness tendencies and a notable affinity for WordPress.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Advertising campaign profile in Germany.

Audience size
846K
in Germany
Gender
45.7%♀
54.3% male
Age
34.9
average years
Country rank
#7519
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Advertising campaign fans

45.7% are female, 54.3% are male, average age 34.9.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Advertising campaign audience in Germany
MetricValue
Female45.7%
Male54.3%
Average age34.9
Estimated audience size845,846
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Advertising campaign audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Advertising campaign audience comes from Germany.

Worldwide audience distribution share by country for Advertising campaign
CountryShare
Japan15.0%
United States10.1%
Brazil8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Advertising campaign audience in Germany is strongest.

Fig. 05

Top regions by affinity

Advertising campaign fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.25×
02Berlin~40K1.11×
03Baden-Württemberg~100K1.09×
04Hamburg~20K1.08×
05Nordrhein-Westfalen~200K1.05×
06Niedersachsen~80K0.98×
07Hessen~60K0.98×
08Sachsen~40K0.98×
09Brandenburg~30K0.98×
10Rheinland-Pfalz~40K0.97×
11Thüringen~20K0.96×
12Mecklenburg-Vorpommern~20K0.96×
13Schleswig-Holstein~30K0.95×
14Saarland~10K0.95×
15Bayern~100K0.94×
16Sachsen-Anhalt~20K0.93×
Fig. 06

Affinity by region

Affinity by region — Advertising campaign, Germany
0.93×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Advertising campaign audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Advertising campaign audience
#·InterestCategoryAffinity×
01WordPressTechnology & Electronics42.04×
02Dua LipaMusic & Radio15.41×
03Iggy PopMusic & Radio13.13×
04Public universityBusiness & Career13.12×
05Lead generationBusiness & Career11.96×
06Alphaville (band)Music & Radio11.17×
07Portrait paintingArts & Culture7.44×
08N26Business & Career7.03×
09Office 365Technology & Electronics5.72×
10Cultural heritagePolitics & Society5.62×
11Google DriveTechnology & Electronics5.16×
12Oil paintingArts & Culture5.07×
13Abstract artArts & Culture5.01×
14Watercolor paintingArts & Culture5.01×
15HugendubelShopping4.82×
16Crime fictionLiterature4.76×
17ShellacBeauty & Wellness4.63×
18CarcareCars & Mobility3.67×
19Ski resortTravel & Leisure3.66×
20TikTokInternet & Social Media2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Advertising campaign audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Advertising campaign audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.54×
Risk AppetiteTHRILL1.89×
Luxury OrientationPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Advertising campaign audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
Family OrientationCONSERVATISM0.82×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Advertising campaign have in Germany?

Advertising campaign has an estimated audience of 845,846 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Advertising campaign fans?

45.7% of Advertising campaign fans are female, 54.3% are male, with an average age of 34.9 years.

03

Which brands do Advertising campaign fans like most?

Advertising campaign fans show strongest brand affinity for WordPress (42.04×), Dua Lipa (15.41×), and Hugendubel (4.82×) over the country average.

04

Where do Advertising campaign fans live in Germany?

Advertising campaign fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Advertising campaign fans also like?

Beyond Advertising campaign itself, the audience over-indexes on Dua Lipa (15.41×), Hugendubel (4.82×), Public university (13.12×), and Google Drive (5.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Advertising campaign audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Advertising campaign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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