Advertising campaign Audience in United States

Advertising campaign has an estimated audience of 3,979,452 people in United States. 49.4% are female, 50.6% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Google Drive, Google Maps, Indeed.com, Capital One, CarGurus.

The average Advertising campaign fan in United States is 37.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Drive, Google Maps, Indeed.com, with strongest over-indexing on Google Drive (24.07× the country average). Demographically, the Advertising campaign audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Advertising campaign fans

Demographic split for Advertising campaign audience in United States
MetricValue
Female49.4%
Male50.6%
Average age37.8
Estimated audience size3,979,452

Audience persona

The typical Advertising campaign fan in United States is balanced, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Advertising campaign in United States
RegionReachAffinity
California450,0761.03×
Texas404,1591.18×
New York389,7181.75×
Florida284,9491.06×
Georgia187,9281.53×
Illinois135,0031.02×
North Carolina105,8390.88×
Pennsylvania104,3990.78×
Ohio99,5530.81×
Michigan91,3310.88×
Tennessee90,0641.13×
New Jersey79,4860.79×
Virginia75,3360.78×
Washington73,4140.92×
Indiana70,2620.97×
Missouri70,0871.09×
Arizona68,8720.85×
Louisiana67,9811.32×
Alabama64,8041.17×
Massachusetts62,6720.8×
South Carolina54,8060.92×
Washington, District of Columbia50,4694.22×
Kentucky50,4091.01×
Mississippi49,7441.52×
Wisconsin49,6100.83×
Maryland49,5780.72×
Oklahoma48,8201.1×
Colorado47,1420.75×
Nevada45,6301.19×
Oregon37,8400.83×
Minnesota36,8410.65×
Arkansas34,3711.05×
Utah25,6730.72×
Kansas25,2870.81×
Iowa24,0060.73×
Connecticut23,2810.58×
Nebraska20,2481.01×
Idaho18,9610.95×
West Virginia16,7310.9×
New Hampshire13,7850.88×
Hawaii10,7340.63×
Rhode Island9,6810.76×
New Mexico9,1560.46×
Alaska9,1071.07×
Montana7,9390.72×
South Dakota7,8360.85×
North Dakota7,6300.93×
Delaware7,5860.69×
Wyoming7,3821.25×
Maine7,2560.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Advertising campaign audience
BrandAffinityCategory
Google Drive24.07×Technology & Electronics
Google Maps15.34×Internet & Social Media
Indeed.com15.02×Business & Career
Capital One11.7×Business & Career
CarGurus11.89×Cars & Mobility
Enterprise Rent-A-Car11.14×Cars & Mobility
Circle K12.41×Shopping
DeviantArt12.24×Internet & Social Media
Apple Store12.98×Shopping
Cillian Murphy19.27×Movies & TV
Google News8.98×News
Khan Academy12.13×Business & Career
AccuWeather9.31×Home & Garden
HubSpot19.82×Internet & Social Media
ICloud12.44×Technology & Electronics
MailChimp20.7×Internet & Social Media
Livemusic6.38×Music & Radio
Beetlejuice5.61×Movies & TV
Dakota Johnson11.01×Movies & TV
Planet Fitness4.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Advertising campaign audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.69
Community OrientationOPEN1.69
Career OrientationPOWER1.65
Risk AppetiteTHRILL1.64
Urban LifestyleOPEN1.63
Design AffinityPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Advertising campaign
CountryShare
Japan15.0%
United States10.1%
Brazil8.5%

See Advertising campaign audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Advertising campaign have in United States?

Advertising campaign has an estimated audience of 3,979,452 people in United States, concentrated in California and Texas.

What is the gender split and age of Advertising campaign fans?

49.4% of Advertising campaign fans are female, 50.6% are male, with an average age of 37.8 years.

Which brands do Advertising campaign fans like most?

Advertising campaign fans show strongest brand affinity for Google Drive (24.07×), Google Maps (15.34×), and Indeed.com (15.02×) over the country average.

Where do Advertising campaign fans live in United States?

Advertising campaign fans in United States are most concentrated in California (reach 450,076), Texas (reach 404,159), and New York (reach 389,718). These three regions account for the largest share of the active audience.

What other brands do Advertising campaign fans also like?

Beyond Advertising campaign itself, the audience over-indexes on Google Maps (15.34×), Indeed.com (15.02×), Capital One (11.7×), and CarGurus (11.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Advertising campaign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.