Digital art Audience in United States

Digital art logo

Digital art has an estimated audience of 19,569,533 people in United States. 52.7% are female, 47.3% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Digital illustration, Computer Arts, Graphics tablet, Anime convention, Superman.

The average Digital art fan in United States is 31.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Digital illustration, Computer Arts, Graphics tablet, with strongest over-indexing on Digital illustration (18.97× the country average). Demographically, the Digital art audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Digital art fans

Demographic split for Digital art audience in United States
MetricValue
Female52.7%
Male47.3%
Average age31.4
Estimated audience size19,569,533

Audience persona

The typical Digital art fan in United States is balanced, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Digital illustration.

Top regions in United States

Top regions ranked by reach for Digital art in United States
RegionReachAffinity
California2,723,0901.27×
Texas2,024,1761.2×
Florida1,519,8251.15×
New York1,274,2241.17×
Georgia650,5981.08×
North Carolina636,0821.08×
Illinois606,5780.93×
Pennsylvania589,8030.9×
Ohio572,8750.95×
Virginia540,2771.13×
New Jersey516,5391.04×
Washington493,1601.26×
Michigan491,6310.96×
Arizona472,2331.18×
Tennessee413,6481.05×
Maryland405,9531.21×
South Carolina356,3321.21×
Massachusetts340,5770.88×
Indiana330,2670.92×
Colorado326,3071.06×
Missouri304,8930.97×
Louisiana264,9521.05×
Alabama260,9960.95×
Oregon255,9231.14×
Kentucky241,6010.98×
Minnesota241,0560.86×
Arkansas238,1731.48×
Wisconsin235,4010.8×
Oklahoma232,9231.07×
Nevada190,4431.01×
Connecticut187,9240.96×
Utah187,5141.07×
Kansas158,1031.03×
Mississippi150,4430.93×
Iowa139,6230.87×
Hawaii106,7511.27×
New Mexico102,8791.05×
Idaho92,6340.94×
Nebraska81,5790.83×
Washington, District of Columbia78,2301.33×
West Virginia78,0220.86×
Maine62,0390.89×
New Hampshire60,3510.78×
Rhode Island51,9410.83×
Montana45,7100.84×
Alaska42,9021.02×
Delaware39,1410.72×
North Dakota29,2870.73×
South Dakota27,3440.6×
Wyoming23,8290.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital art audience
BrandAffinityCategory
Digital illustration18.97×Arts & Culture
Computer Arts24.11×Technology & Electronics
Graphics tablet24.69×Technology & Electronics
Anime convention7.02×Literature
Superman2.87×Movies & TV
Anime and manga fandom6.46×Literature
DeviantArt7.39×Internet & Social Media
Conceptual art7.22×Arts & Culture
Illustrator10.58×Business & Career
Art exhibition5.97×Arts & Culture
Contemporary art5.05×Arts & Culture
Anime & Cosplay7.49×Fashion & Accessoires
Peacemaker3.1×Movies & TV
Watercolor painting6.11×Arts & Culture
Pokémon (video game series)5.91×Games
Illustration4.24×Arts & Culture
KPop Demon Hunters3.35×Movies & TV
Oil painting6.27×Arts & Culture
Japanese popular culture6.15×Travel & Leisure
Dragon Ball Z6.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital art audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.27
SustainabilityBALANCE1.7
Design AffinityPREMIUM1.63
Early Adopter MentalityPOWER1.56
Urban LifestyleOPEN1.39
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Digital art
CountryShare
China17.7%
United States16.1%
Japan15.7%

See Digital art audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Digital art have in United States?

Digital art has an estimated audience of 19,569,533 people in United States, concentrated in California and Texas.

What is the gender split and age of Digital art fans?

52.7% of Digital art fans are female, 47.3% are male, with an average age of 31.4 years.

Which brands do Digital art fans like most?

Digital art fans show strongest brand affinity for Digital illustration (18.97×), Computer Arts (24.11×), and Graphics tablet (24.69×) over the country average.

Where do Digital art fans live in United States?

Digital art fans in United States are most concentrated in California (reach 2,723,090), Texas (reach 2,024,176), and Florida (reach 1,519,825). These three regions account for the largest share of the active audience.

What other brands do Digital art fans also like?

Beyond Digital art itself, the audience over-indexes on Computer Arts (24.11×), Graphics tablet (24.69×), Anime convention (7.02×), and Superman (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.