Rascasse Audience Intelligence

Digital art Audience in United States

A data profile of the people who buy, follow and care about Digital art in United States — modelled from more than twelve digital signal sources. Digital art has an estimated audience of 19,569,533 people in United States.

#6among Art movement in United States#1166among Topic in United States#22in Arts & Culture

The average Digital art fan in United States is 31.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Digital illustration, Computer Arts, Graphics tablet, with strongest over-indexing on Digital illustration (18.97× the country average).

Demographically, the Digital art audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital art fan in United States is balanced, around 31.4 years old, with strong Extroversion tendencies and a notable affinity for Digital illustration.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital art profile in United States.

Audience size
19.6M
in United States
Gender
52.7%♀
47.3% male
Age
31.4
average years
Country rank
#1696
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital art fans

52.7% are female, 47.3% are male, average age 31.4.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Digital art audience in United States
MetricValue
Female52.7%
Male47.3%
Average age31.4
Estimated audience size19,569,533
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Digital art audience in United States
Age bracketShare%
16-1942%
20-2923%
30-3914%
40-4911%
50+10%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Digital art audience comes from United States.

Worldwide audience distribution share by country for Digital art
CountryShare
China17.7%
United States16.1%
Japan15.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital art audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital art fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~300K1.55×
02South Carolina~400K1.29×
03Texas~2M1.23×
04California~2.5M1.22×
05Hawaii~100K1.20×
06Virginia~600K1.17×
07Washington~500K1.15×
08Maryland~400K1.14×
09New York~1M1.13×
10Utah~200K1.12×
11Colorado~300K1.11×
12Alaska~50K1.11×
13Arizona~400K1.09×
14Washington, District of Columbia~60K1.09×
15Louisiana~300K1.07×
16Oregon~200K1.06×
17North Carolina~600K1.05×
18Florida~1.5M1.04×
19New Jersey~500K1.04×
20Oklahoma~200K1.04×
21Kentucky~300K1.03×
22New Mexico~100K1.03×
23Georgia~600K1.01×
24Nevada~200K1.01×
25Kansas~200K1.01×
26Tennessee~400K0.99×
27Ohio~600K0.98×
28Idaho~100K0.98×
29Nebraska~90K0.97×
30Indiana~300K0.96×
31Missouri~300K0.96×
32Mississippi~200K0.95×
33Rhode Island~60K0.95×
34Alabama~300K0.93×
35Connecticut~200K0.93×
36Maine~70K0.93×
37Illinois~600K0.92×
38Pennsylvania~600K0.91×
39Michigan~500K0.91×
40Iowa~100K0.91×
41West Virginia~80K0.91×
42Montana~50K0.90×
43Vermont~30K0.90×
44South Dakota~40K0.89×
45Massachusetts~300K0.88×
46Minnesota~200K0.88×
47North Dakota~40K0.88×
48Wisconsin~300K0.87×
49Delaware~50K0.85×
50New Hampshire~60K0.83×
Fig. 06

Affinity by region

Affinity by region — Digital art, United States
0.83×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital art audience
#·InterestCategoryAffinity×
01Graphics tabletTechnology & Electronics24.69×
02Computer ArtsTechnology & Electronics24.11×
03Digital illustrationArts & Culture18.97×
04IllustratorBusiness & Career10.58×
05Anime & CosplayFashion & Accessoires7.49×
06DeviantArtInternet & Social Media7.39×
07Conceptual artArts & Culture7.22×
08Anime conventionLiterature7.02×
09Dragon Ball ZMovies & TV6.65×
10Anime and manga fandomLiterature6.46×
11Oil paintingArts & Culture6.27×
12Japanese popular cultureTravel & Leisure6.15×
13Watercolor paintingArts & Culture6.11×
14Art exhibitionArts & Culture5.97×
15Pokémon (video game series)Games5.91×
16Contemporary artArts & Culture5.05×
17IllustrationArts & Culture4.24×
18KPop Demon HuntersMovies & TV3.35×
19PeacemakerMovies & TV3.10×
20SupermanMovies & TV2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital art audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.80×
Design AffinityPREMIUM1.75×
Urban LifestyleOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital art audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
Convenience OrientationPREMIUM0.74×
SpiritualityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital art have in United States?

Digital art has an estimated audience of 19,569,533 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital art fans?

52.7% of Digital art fans are female, 47.3% are male, with an average age of 31.4 years.

03

Which brands do Digital art fans like most?

Digital art fans show strongest brand affinity for Digital illustration (18.97×), Computer Arts (24.11×), and Graphics tablet (24.69×) over the country average.

04

Where do Digital art fans live in United States?

Digital art fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Digital art fans also like?

Beyond Digital art itself, the audience over-indexes on Computer Arts (24.11×), Graphics tablet (24.69×), Anime convention (7.02×), and DeviantArt (7.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

See Digital art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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