A data profile of the people who buy, follow and care about Digital art in Italy — modelled from more than twelve digital signal sources. Digital art has an estimated audience of 4,248,872 people in Italy.
The average Digital art fan in Italy is 35.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Digital illustration, Watercolor painting, Art exhibition, with strongest over-indexing on Digital illustration (12.08× the country average).
Demographically, the Digital art audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Digital art fan in Italy is balanced, around 35.3 years old, with strong Extroversion tendencies and a notable affinity for Digital illustration.
The key figures that characterise the Digital art profile in Italy.
51.3% are female, 48.7% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 35.3 |
| Estimated audience size | 4,248,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Digital art audience comes from Italy.
| Country | Share |
|---|---|
| China | 17.7% |
| United States | 16.1% |
| Japan | 15.7% |
Where the Digital art audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~10K | 1.15× | |
| 02 | Lombardy | ~900K | 1.14× | |
| 03 | Molise | ~20K | 1.07× | |
| 04 | Basilicata | ~40K | 1.03× | |
| 05 | Puglia | ~300K | 1.02× | |
| 06 | Liguria | ~100K | 1.02× | |
| 07 | Lazio | ~500K | 0.99× | |
| 08 | Veneto | ~300K | 0.98× | |
| 09 | Tuscany | ~300K | 0.98× | |
| 10 | Abruzzo | ~90K | 0.98× | |
| 11 | Umbria | ~70K | 0.96× | |
| 12 | Piedmont | ~300K | 0.95× | |
| 13 | Calabria | ~100K | 0.95× | |
| 14 | Trentino-Alto Adige/Südtirol | ~80K | 0.95× | |
| 15 | Friuli-Venezia Giulia | ~80K | 0.95× | |
| 16 | Campania | ~400K | 0.93× | |
| 17 | Emilia-Romagna | ~300K | 0.93× | |
| 18 | Marche | ~100K | 0.93× | |
| 19 | Sicilia | ~300K | 0.92× | |
| 20 | Sardinia | ~100K | 0.92× |
The strongest cross-interests of the Digital art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Computer Arts | Technology & Electronics | 12.38× | ||
| 02 | Digital illustration | Arts & Culture | 12.08× | ||
| 03 | Graphics tablet | Technology & Electronics | 11.72× | ||
| 04 | Illustrator | Business & Career | 7.35× | ||
| 05 | Acrylic paint | Arts & Culture | 5.90× | ||
| 06 | Watercolor painting | Arts & Culture | 5.81× | ||
| 07 | Abstract art | Arts & Culture | 4.75× | ||
| 08 | Oil painting | Arts & Culture | 4.67× | ||
| 09 | Anime and manga fandom | Literature | 4.53× | ||
| 10 | Webcomic | Literature | 4.52× | ||
| 11 | Conceptual art | Arts & Culture | 4.42× | ||
| 12 | Anime convention | Literature | 4.14× | ||
| 13 | Art exhibition | Arts & Culture | 4.07× | ||
| 14 | Illustration | Arts & Culture | 3.70× | ||
| 15 | Paint | Home & Garden | 3.57× | ||
| 16 | Modern art | Arts & Culture | 3.27× | ||
| 17 | Contemporary art | Arts & Culture | 3.04× | ||
| 18 | Art museum | Arts & Culture | 2.71× | ||
| 19 | Drawing | Home & Garden | 2.60× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.00× | |
| Mindfulness | BALANCE | 1.72× | |
| Urban Lifestyle | OPEN | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Price Sensitivity | PREMIUM | 0.94× |
Digital art has an estimated audience of 4,248,872 people in Italy, concentrated in Lombardy and Lazio.
51.3% of Digital art fans are female, 48.7% are male, with an average age of 35.3 years.
Digital art fans show strongest brand affinity for Digital illustration (12.08×), Watercolor painting (5.81×), and Art exhibition (4.07×) over the country average.
Digital art fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Digital art itself, the audience over-indexes on Watercolor painting (5.81×), Art exhibition (4.07×), Contemporary art (3.04×), and Modern art (3.27×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Digital art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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