Modern art Audience in Italy
Modern art has an estimated audience of 10,052,427 people in Italy. 59.3% are female, 40.7% are male, average age 40.1. Top regions: Lombardy, Lazio, Tuscany. Top brand affinities: Art exhibition, Contemporary art, Euphoria, TikTok, Art museum.
The average Modern art fan in Italy is 40.1 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Tuscany. Top brand affinities include Art exhibition, Contemporary art, Euphoria, with strongest over-indexing on Art exhibition (3.09× the country average). Demographically, the Modern art audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Modern art fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 40.1 |
| Estimated audience size | 10,052,427 |
Audience persona
The typical Modern art fan in Italy is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,248,357 | 1.27× |
| Lazio | 1,792,664 | 1.46× |
| Tuscany | 1,110,787 | 1.67× |
| Sicilia | 1,035,180 | 1.19× |
| Campania | 989,354 | 0.88× |
| Veneto | 965,816 | 1.21× |
| Emilia-Romagna | 956,058 | 1.17× |
| Piedmont | 604,125 | 0.81× |
| Puglia | 521,719 | 0.75× |
| Liguria | 226,557 | 0.8× |
| Trentino-Alto Adige/Südtirol | 224,767 | 1.18× |
| Friuli-Venezia Giulia | 207,013 | 1.09× |
| Marche | 148,420 | 0.59× |
| Calabria | 142,579 | 0.46× |
| Sardinia | 133,327 | 0.47× |
| Umbria | 124,062 | 0.76× |
| Abruzzo | 107,342 | 0.48× |
| Basilicata | 79,614 | 0.87× |
| Aosta Valley | 52,101 | 2.04× |
| Molise | 40,163 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Art exhibition | 3.09× | Arts & Culture |
| Contemporary art | 2.44× | Arts & Culture |
| Euphoria | 1.59× | Movies & TV |
| TikTok | 1.69× | Internet & Social Media |
| Art museum | 2.27× | Arts & Culture |
| Fashion show | 2.09× | Fashion & Accessoires |
| Illustration | 2.2× | Arts & Culture |
| Fine art | 1.96× | Business & Career |
| Abstract art | 2.81× | Arts & Culture |
| Summer vacation | 2.12× | Travel & Leisure |
| Fine-art photography | 2.16× | Technology & Electronics |
| Livemusic | 1.93× | Music & Radio |
| Travel Adventures | 1.95× | Travel & Leisure |
| Nature photography | 1.82× | Technology & Electronics |
| Acting | 1.58× | Business & Career |
| Digital illustration | 2.91× | Arts & Culture |
| Digital art | 2.61× | Arts & Culture |
| Landscape photography | 1.91× | Technology & Electronics |
| Outdoor Photographer | 2.29× | Arts & Culture |
| Digital photography | 1.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.62 |
| DIY Mentality | THRILL | 1.59 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Indulgence | JOY | 1.45 |
| Risk Appetite | THRILL | 1.43 |
| Sustainability | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
See Modern art audiences in other countries
More Art movement audiences in Italy
- Contemporary art (11,822,569)
- Culinary art (9,155,022)
- Decorative arts (8,815,261)
- Illustration (7,744,731)
- Japanese art (4,596,123)
Frequently asked questions
How many fans does Modern art have in Italy?
Modern art has an estimated audience of 10,052,427 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Modern art fans?
59.3% of Modern art fans are female, 40.7% are male, with an average age of 40.1 years.
Which brands do Modern art fans like most?
Modern art fans show strongest brand affinity for Art exhibition (3.09×), Contemporary art (2.44×), and Euphoria (1.59×) over the country average.
Where do Modern art fans live in Italy?
Modern art fans in Italy are most concentrated in Lombardy (reach 2,248,357), Lazio (reach 1,792,664), and Tuscany (reach 1,110,787). These three regions account for the largest share of the active audience.
What other brands do Modern art fans also like?
Beyond Modern art itself, the audience over-indexes on Contemporary art (2.44×), Euphoria (1.59×), TikTok (1.69×), and Art museum (2.27×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.