A data profile of the people who buy, follow and care about Japanese art in Italy — modelled from more than twelve digital signal sources. Japanese art has an estimated audience of 4,596,123 people in Italy.
Japanese art has an estimated audience of 4,596,123 people in Italy. 53.2% are female, 46.8% are male, average age 36.7. Top brand affinities: Anime and manga fandom, Manga, Comics, Harry Potter, Shōnen manga.
Top brand affinities include Anime and manga fandom, Manga, Comics, with strongest over-indexing on Anime and manga fandom (8.21× the country average).
Demographically, the Japanese art audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
The typical Japanese art fan in Italy is balanced, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Anime and manga fandom.
The key figures that characterise the Japanese art profile in Italy.
53.2% are female, 46.8% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 36.7 |
| Estimated audience size | 4,596,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Japanese art audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 20.1% |
| China | 18.9% |
| United States | 12.6% |
The strongest cross-interests of the Japanese art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime and manga fandom | Literature | 8.21× | ||
| 02 | Shōnen manga | Literature | 6.80× | ||
| 03 | Tibet | Travel & Leisure | 6.04× | ||
| 04 | Electronic sports | Sports | 4.17× | ||
| 05 | League of Legends | Games | 3.98× | ||
| 06 | Manga | Literature | 3.86× | ||
| 07 | Millie Bobby Brown | Movies & TV | 3.86× | ||
| 08 | Digital art | Arts & Culture | 3.36× | ||
| 09 | Draught beer | Food & Beverages | 3.05× | ||
| 10 | Comics | Literature | 2.83× | ||
| 11 | Superman | Movies & TV | 2.71× | ||
| 12 | Mobile game | Games | 2.62× | ||
| 13 | Batman | Movies & TV | 2.45× | ||
| 14 | Harry Potter | Movies & TV | 2.34× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 2.09× | ||
| 16 | Modern art | Arts & Culture | 2.04× | ||
| 17 | Activism | Politics & Society | 2.04× | ||
| 18 | Anime movies | Movies & TV | 1.82× | ||
| 19 | Contemporary art | Arts & Culture | 1.79× | ||
| 20 | Singer-songwriter | Music & Radio | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.58× | |
| Risk Appetite | THRILL | 1.46× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Japanese art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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