Contemporary art Audience in Italy
Contemporary art has an estimated audience of 11,822,568 people in Italy. 59.4% are female, 40.6% are male, average age 40.6. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Modern art, Art exhibition, Art museum, Illustration, Fine art.
The average Contemporary art fan in Italy is 40.6 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Modern art, Art exhibition, Art museum, with strongest over-indexing on Modern art (2.5× the country average). Demographically, the Contemporary art audience skews more female with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Contemporary art fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 40.6 |
| Estimated audience size | 11,822,568 |
Audience persona
The typical Contemporary art fan in Italy is more female, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Modern art.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,512,744 | 1.21× |
| Lazio | 2,248,394 | 1.55× |
| Campania | 1,607,305 | 1.21× |
| Tuscany | 1,465,498 | 1.87× |
| Veneto | 1,294,399 | 1.38× |
| Sicilia | 1,105,868 | 1.08× |
| Piedmont | 798,558 | 0.91× |
| Emilia-Romagna | 695,922 | 0.72× |
| Puglia | 454,378 | 0.56× |
| Trentino-Alto Adige/Südtirol | 285,395 | 1.28× |
| Liguria | 209,757 | 0.63× |
| Friuli-Venezia Giulia | 206,636 | 0.93× |
| Sardinia | 175,416 | 0.53× |
| Calabria | 160,883 | 0.44× |
| Abruzzo | 149,073 | 0.57× |
| Marche | 143,389 | 0.49× |
| Umbria | 139,989 | 0.73× |
| Basilicata | 132,678 | 1.23× |
| Molise | 55,778 | 0.99× |
| Aosta Valley | 50,650 | 1.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Modern art | 2.5× | Arts & Culture |
| Art exhibition | 2.42× | Arts & Culture |
| Art museum | 2.05× | Arts & Culture |
| Illustration | 2.25× | Arts & Culture |
| Fine art | 1.92× | Business & Career |
| Abstract art | 2.66× | Arts & Culture |
| Museum | 1.59× | Arts & Culture |
| Digital art | 2.5× | Arts & Culture |
| Fine-art photography | 2× | Technology & Electronics |
| Uomini e Donne | 1.56× | Movies & TV |
| Digital illustration | 2.74× | Arts & Culture |
| Drawing | 1.63× | Home & Garden |
| Watercolor painting | 2.51× | Arts & Culture |
| Fashion show | 1.67× | Fashion & Accessoires |
| Kitten | 1.97× | Pets & Animals |
| Ring (jewellery) | 1.73× | Fashion & Accessoires |
| Jewelry design | 1.95× | Fashion & Accessoires |
| Self-love | 1.81× | Health |
| Livemusic | 1.63× | Music & Radio |
| Earring | 1.72× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.48 |
| Travelling | THRILL | 1.42 |
| Extroversion | THRILL | 1.36 |
| Indulgence | JOY | 1.35 |
| Design Affinity | PREMIUM | 1.35 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 12.1% |
| Japan | 11.2% |
See Contemporary art audiences in other countries
- Contemporary art — Germany
- Contemporary art — United States
- Contemporary art — United Kingdom
- Contemporary art — France
- Contemporary art — Spain
- Contemporary art — Brazil
- Contemporary art — Japan
- Contemporary art — South Korea
- Contemporary art — India
- Contemporary art — Canada
- Contemporary art — Mexico
More Art movement audiences in Italy
- Modern art (10,052,427)
- Culinary art (9,155,022)
- Decorative arts (8,815,261)
- Illustration (7,744,731)
- Japanese art (4,596,123)
Frequently asked questions
How many fans does Contemporary art have in Italy?
Contemporary art has an estimated audience of 11,822,568 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Contemporary art fans?
59.4% of Contemporary art fans are female, 40.6% are male, with an average age of 40.6 years.
Which brands do Contemporary art fans like most?
Contemporary art fans show strongest brand affinity for Modern art (2.5×), Art exhibition (2.42×), and Art museum (2.05×) over the country average.
Where do Contemporary art fans live in Italy?
Contemporary art fans in Italy are most concentrated in Lombardy (reach 2,512,744), Lazio (reach 2,248,394), and Campania (reach 1,607,305). These three regions account for the largest share of the active audience.
What other brands do Contemporary art fans also like?
Beyond Contemporary art itself, the audience over-indexes on Art exhibition (2.42×), Art museum (2.05×), Illustration (2.25×), and Fine art (1.92×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.