A data profile of the people who buy, follow and care about Contemporary art in United Kingdom — modelled from more than twelve digital signal sources. Contemporary art has an estimated audience of 8,310,504 people in United Kingdom.
The average Contemporary art fan in United Kingdom is 41.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Art exhibition, Modern art, Fine art, with strongest over-indexing on Art exhibition (4.02× the country average).
Demographically, the Contemporary art audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Contemporary art fan in United Kingdom is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Contemporary art profile in United Kingdom.
62.5% are female, 37.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 41.5 |
| Estimated audience size | 8,310,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Contemporary art audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 12.1% |
| Japan | 11.2% |
Where the Contemporary art audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~800K | 1.26× | |
| 02 | North East | ~400K | 1.18× | |
| 03 | West Midlands | ~400K | 1.16× | |
| 04 | South East | ~1.5M | 1.13× | |
| 05 | England | ~6M | 1.11× | |
| 06 | Scotland | ~800K | 1.10× | |
| 07 | Wales | ~500K | 0.96× | |
| 08 | East of England | ~700K | 0.93× | |
| 09 | South West | ~600K | 0.92× | |
| 10 | Northern Ireland | ~200K | 0.90× | |
| 11 | East Midlands | ~500K | 0.88× | |
| 12 | North West | ~600K | 0.66× |
The strongest cross-interests of the Contemporary art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital illustration | Arts & Culture | 4.11× | ||
| 02 | Tate Modern | Arts & Culture | 4.07× | ||
| 03 | Art exhibition | Arts & Culture | 4.02× | ||
| 04 | Oil painting | Arts & Culture | 3.86× | ||
| 05 | Modern art | Arts & Culture | 3.68× | ||
| 06 | Abstract art | Arts & Culture | 3.59× | ||
| 07 | Digital art | Arts & Culture | 3.52× | ||
| 08 | Shelter Dogs | Pets & Animals | 3.33× | ||
| 09 | DeviantArt | Internet & Social Media | 3.33× | ||
| 10 | Watercolor painting | Arts & Culture | 3.26× | ||
| 11 | Fine art | Business & Career | 2.82× | ||
| 12 | Museum | Arts & Culture | 2.61× | ||
| 13 | Illustration | Arts & Culture | 2.54× | ||
| 14 | Art museum | Arts & Culture | 2.46× | ||
| 15 | Outdoor enthusiast | Sports | 2.10× | ||
| 16 | Newcast | Business & Career | 2.09× | ||
| 17 | Drawing | Home & Garden | 1.99× | ||
| 18 | Self care | Health | 1.96× | ||
| 19 | Superman | Movies & TV | 1.74× | ||
| 20 | Painting | Arts & Culture | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.99× | |
| Sustainability | BALANCE | 1.59× | |
| Urban Lifestyle | OPEN | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.80× |
Contemporary art has an estimated audience of 8,310,504 people in United Kingdom, concentrated in England and South East.
62.5% of Contemporary art fans are female, 37.5% are male, with an average age of 41.5 years.
Contemporary art fans show strongest brand affinity for Art exhibition (4.02×), Modern art (3.68×), and Fine art (2.82×) over the country average.
Contemporary art fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Contemporary art itself, the audience over-indexes on Modern art (3.68×), Fine art (2.82×), Museum (2.61×), and Oil painting (3.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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