A data profile of the people who buy, follow and care about Painting in United Kingdom — modelled from more than twelve digital signal sources. Painting has an estimated audience of 18,293,962 people in United Kingdom.
The average Painting fan in United Kingdom is 44.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Contemporary art, Watercolor painting, Ruby Wax, with strongest over-indexing on Contemporary art (1.54× the country average).
Demographically, the Painting audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Painting fan in United Kingdom is more female, around 44.5 years old, with strong Design Affinity tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Painting profile in United Kingdom.
64.3% are female, 35.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 44.5 |
| Estimated audience size | 18,293,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Painting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
Where the Painting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2.5M | 1.27× | |
| 02 | Wales | ~1.5M | 1.23× | |
| 03 | East Midlands | ~1.5M | 1.13× | |
| 04 | South West | ~1.5M | 1.10× | |
| 05 | East of England | ~2M | 1.08× | |
| 06 | South East | ~2.5M | 1.01× | |
| 07 | Greater London | ~2.5M | 0.96× | |
| 08 | Northern Ireland | ~500K | 0.96× | |
| 09 | Scotland | ~1.5M | 0.95× | |
| 10 | England | ~14M | 0.86× | |
| 11 | North East | ~600K | 0.86× | |
| 12 | Yorkshire and the Humber | ~1M | 0.80× | |
| 13 | West Midlands | ~600K | 0.79× |
The strongest cross-interests of the Painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art Collecting | Arts & Culture | 2.29× | ||
| 02 | Anime & Cosplay | Fashion & Accessoires | 2.17× | ||
| 03 | Gay Love | Politics & Society | 1.80× | ||
| 04 | Tabletop role-playing game | Games | 1.72× | ||
| 05 | David Hockney | Arts & Culture | 1.72× | ||
| 06 | Handmade Crafts | Kids & Family | 1.70× | ||
| 07 | Tablecloth | Home & Garden | 1.69× | ||
| 08 | Oil painting | Arts & Culture | 1.67× | ||
| 09 | Digital illustration | Arts & Culture | 1.62× | ||
| 10 | Watercolor painting | Arts & Culture | 1.61× | ||
| 11 | Plastic arts | Arts & Culture | 1.61× | ||
| 12 | Judi Dench | Movies & TV | 1.61× | ||
| 13 | Decoration | Home & Garden | 1.58× | ||
| 14 | Royal Opera House | Arts & Culture | 1.57× | ||
| 15 | Beauty & Fashion | Beauty & Wellness | 1.56× | ||
| 16 | Conducting | Music & Radio | 1.56× | ||
| 17 | Contemporary art | Arts & Culture | 1.54× | ||
| 18 | Ruby Wax | Movies & TV | 1.54× | ||
| 19 | Shelter Dogs | Pets & Animals | 1.54× | ||
| 20 | Oliver Bonas | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.26× | |
| Mindfulness | BALANCE | 1.18× | |
| Pet Ownership | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Risk Appetite | THRILL | 0.84× | |
| Patriotism | CONSERVATISM | 0.84× |
Painting has an estimated audience of 18,293,962 people in United Kingdom, concentrated in England and North West.
64.3% of Painting fans are female, 35.7% are male, with an average age of 44.5 years.
Painting fans show strongest brand affinity for Contemporary art (1.54×), Watercolor painting (1.61×), and Ruby Wax (1.54×) over the country average.
Painting fans in United Kingdom are most concentrated in England (reach ~14M), North West (reach ~2.5M), and South East (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Painting itself, the audience over-indexes on Watercolor painting (1.61×), Ruby Wax (1.54×), Shelter Dogs (1.54×), and Oil painting (1.67×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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