Painting Audience in United Kingdom
Painting has an estimated audience of 18,293,962 people in United Kingdom. 64.3% are female, 35.7% are male, average age 44.5. Top regions: England, North West, South East. Top brand affinities: Contemporary art, Watercolor painting, Shelter Dogs, Oil painting, Ruby Wax.
The average Painting fan in United Kingdom is 44.5 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Contemporary art, Watercolor painting, Shelter Dogs, with strongest over-indexing on Contemporary art (1.54× the country average). Demographically, the Painting audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Painting fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 44.5 |
| Estimated audience size | 18,293,962 |
Audience persona
The typical Painting fan in United Kingdom is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Contemporary art.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,720,472 | 0.86× |
| North West | 2,482,357 | 1.27× |
| South East | 2,473,599 | 1.01× |
| Greater London | 2,285,013 | 0.96× |
| East of England | 1,811,050 | 1.08× |
| South West | 1,653,684 | 1.1× |
| Scotland | 1,567,434 | 0.95× |
| East Midlands | 1,462,956 | 1.14× |
| Wales | 1,284,754 | 1.23× |
| Yorkshire and the Humber | 1,175,034 | 0.8× |
| West Midlands | 617,807 | 0.79× |
| North East | 611,197 | 0.86× |
| Northern Ireland | 541,568 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Contemporary art | 1.54× | Arts & Culture |
| Watercolor painting | 1.61× | Arts & Culture |
| Shelter Dogs | 1.54× | Pets & Animals |
| Oil painting | 1.67× | Arts & Culture |
| Ruby Wax | 1.54× | Movies & TV |
| Handmade Crafts | 1.7× | Kids & Family |
| Plastic arts | 1.61× | Arts & Culture |
| Beauty & Fashion | 1.56× | Beauty & Wellness |
| Decoration | 1.58× | Home & Garden |
| Oliver Bonas | 1.52× | Fashion & Accessoires |
| Anime & Cosplay | 2.17× | Fashion & Accessoires |
| Art Collecting | 2.29× | Arts & Culture |
| Digital illustration | 1.62× | Arts & Culture |
| Gay Love | 1.8× | Politics & Society |
| Conducting | 1.56× | Music & Radio |
| Tabletop role-playing game | 1.72× | Games |
| Royal Opera House | 1.57× | Arts & Culture |
| Tablecloth | 1.69× | Home & Garden |
| Chelsea Flower Show | 1.57× | Home & Garden |
| Acrylic paint | 1.6× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Sustainability | BALANCE | 1.22 |
| Design Affinity | PREMIUM | 1.21 |
| DIY Mentality | THRILL | 1.2 |
| Luxury Orientation | PREMIUM | 1.18 |
| Mindfulness | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.3% |
| United Kingdom | 5.0% |
See Painting audiences in other countries
More Arts & Culture audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Painting have in United Kingdom?
Painting has an estimated audience of 18,293,962 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Painting fans?
64.3% of Painting fans are female, 35.7% are male, with an average age of 44.5 years.
Which brands do Painting fans like most?
Painting fans show strongest brand affinity for Contemporary art (1.54×), Watercolor painting (1.61×), and Shelter Dogs (1.54×) over the country average.
Where do Painting fans live in United Kingdom?
Painting fans in United Kingdom are most concentrated in England (reach 13,720,472), North West (reach 2,482,357), and South East (reach 2,473,599). These three regions account for the largest share of the active audience.
What other brands do Painting fans also like?
Beyond Painting itself, the audience over-indexes on Watercolor painting (1.61×), Shelter Dogs (1.54×), Oil painting (1.67×), and Ruby Wax (1.54×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.