Painting Audience in Spain
Painting has an estimated audience of 9,243,204 people in Spain. 60.4% are female, 39.6% are male, average age 44.6. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Abstract art, Manicure & Pedicure, Oil painting, Foreign language, Beauty Makeup.
The average Painting fan in Spain is 44.6 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Abstract art, Manicure & Pedicure, Oil painting, with strongest over-indexing on Abstract art (1.54× the country average). Demographically, the Painting audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Painting fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 44.6 |
| Estimated audience size | 9,243,204 |
Audience persona
The typical Painting fan in Spain is more female, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Abstract art.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,999,843 | 1.1× |
| Catalonia | 1,902,767 | 1.14× |
| Community of Madrid | 1,406,493 | 0.9× |
| Comunidad Valenciana | 1,022,432 | 0.99× |
| Castilla-La Mancha | 458,234 | 1.22× |
| Region of Murcia | 434,281 | 1.37× |
| Canary Islands | 431,205 | 0.93× |
| Castile and León | 379,092 | 0.94× |
| Galicia | 356,807 | 0.83× |
| Basque Autonomous Country | 303,541 | 0.88× |
| Aragon | 254,756 | 1.05× |
| Balearic Islands | 218,327 | 0.84× |
| Principality of Asturias | 205,017 | 0.94× |
| Extremadura | 171,298 | 0.86× |
| Navarre | 118,522 | 1.02× |
| Cantabria | 109,150 | 0.94× |
| La Rioja | 63,491 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Abstract art | 1.54× | Arts & Culture |
| Manicure & Pedicure | 1.6× | Beauty & Wellness |
| Oil painting | 1.58× | Arts & Culture |
| Foreign language | 1.66× | Business & Career |
| Beauty Makeup | 1.54× | Beauty & Wellness |
| Makeup &hair | 1.73× | Beauty & Wellness |
| Anime & Cosplay | 1.66× | Fashion & Accessoires |
| Beauty tips | 1.57× | Beauty & Wellness |
| Unique Gifts | 1.8× | Shopping |
| Travel Blogger | 1.7× | Travel & Leisure |
| Design & Interior | 1.52× | Home & Garden |
| Watercolor Artist | 1.88× | Arts & Culture |
| Digital painting | 1.51× | Arts & Culture |
| Social influence | 1.61× | Politics & Society |
| Textile design | 1.59× | Fashion & Accessoires |
| Online art gallery | 1.72× | Arts & Culture |
| Handmade Gifts | 1.84× | Kids & Family |
| Inuyasha | 1.68× | Literature |
| Sketch (drawing) | 1.5× | Kids & Family |
| Art dealer | 1.5× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.35 |
| Community Orientation | OPEN | 1.28 |
| Mindfulness | BALANCE | 1.22 |
| Pet Ownership | JOY | 1.15 |
| Creativity | OPEN | 1.12 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.3% |
| United Kingdom | 5.0% |
See Painting audiences in other countries
More Arts & Culture audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Painting have in Spain?
Painting has an estimated audience of 9,243,204 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Painting fans?
60.4% of Painting fans are female, 39.6% are male, with an average age of 44.6 years.
Which brands do Painting fans like most?
Painting fans show strongest brand affinity for Abstract art (1.54×), Manicure & Pedicure (1.6×), and Oil painting (1.58×) over the country average.
Where do Painting fans live in Spain?
Painting fans in Spain are most concentrated in Andalusia (reach 1,999,843), Catalonia (reach 1,902,767), and Community of Madrid (reach 1,406,493). These three regions account for the largest share of the active audience.
What other brands do Painting fans also like?
Beyond Painting itself, the audience over-indexes on Manicure & Pedicure (1.6×), Oil painting (1.58×), Foreign language (1.66×), and Beauty Makeup (1.54×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.