A data profile of the people who buy, follow and care about Painting in Spain — modelled from more than twelve digital signal sources. Painting has an estimated audience of 9,243,204 people in Spain.
The average Painting fan in Spain is 44.6 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Abstract art, Manicure & Pedicure, Oil painting, with strongest over-indexing on Abstract art (1.54× the country average).
Demographically, the Painting audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Painting fan in Spain is more female, around 44.6 years old, with strong Creativity tendencies and a notable affinity for Abstract art.
The key figures that characterise the Painting profile in Spain.
60.4% are female, 39.6% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 44.6 |
| Estimated audience size | 9,243,204 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Painting audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
Where the Painting audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~400K | 1.35× | |
| 02 | Castilla-La Mancha | ~500K | 1.21× | |
| 03 | Catalonia | ~2M | 1.14× | |
| 04 | Andalusia | ~2M | 1.10× | |
| 05 | Aragon | ~300K | 1.04× | |
| 06 | La Rioja | ~60K | 1.04× | |
| 07 | Navarre | ~100K | 1.02× | |
| 08 | Comunidad Valenciana | ~1M | 0.99× | |
| 09 | Principality of Asturias | ~200K | 0.95× | |
| 10 | Cantabria | ~100K | 0.95× | |
| 11 | Canary Islands | ~400K | 0.94× | |
| 12 | Castile and León | ~400K | 0.94× | |
| 13 | Community of Madrid | ~1.5M | 0.90× | |
| 14 | Basque Autonomous Country | ~300K | 0.88× | |
| 15 | Extremadura | ~200K | 0.88× | |
| 16 | Balearic Islands | ~200K | 0.85× | |
| 17 | Galicia | ~400K | 0.83× |
The strongest cross-interests of the Painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Watercolor Artist | Arts & Culture | 1.88× | ||
| 02 | Handmade Gifts | Kids & Family | 1.84× | ||
| 03 | Unique Gifts | Shopping | 1.80× | ||
| 04 | Makeup &hair | Beauty & Wellness | 1.73× | ||
| 05 | Online art gallery | Arts & Culture | 1.72× | ||
| 06 | Travel Blogger | Travel & Leisure | 1.70× | ||
| 07 | Inuyasha | Literature | 1.68× | ||
| 08 | Foreign language | Business & Career | 1.66× | ||
| 09 | Anime & Cosplay | Fashion & Accessoires | 1.66× | ||
| 10 | Social influence | Politics & Society | 1.61× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 1.60× | ||
| 12 | Textile design | Fashion & Accessoires | 1.59× | ||
| 13 | Oil painting | Arts & Culture | 1.58× | ||
| 14 | Beauty tips | Beauty & Wellness | 1.57× | ||
| 15 | Abstract art | Arts & Culture | 1.54× | ||
| 16 | Beauty Makeup | Beauty & Wellness | 1.54× | ||
| 17 | Design & Interior | Home & Garden | 1.52× | ||
| 18 | Digital painting | Arts & Culture | 1.51× | ||
| 19 | Sketch (drawing) | Kids & Family | 1.50× | ||
| 20 | Art dealer | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.10× | |
| Design Affinity | PREMIUM | 1.08× | |
| Individualism | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Risk Appetite | THRILL | 0.79× | |
| Career Orientation | POWER | 0.79× |
Painting has an estimated audience of 9,243,204 people in Spain, concentrated in Andalusia and Catalonia.
60.4% of Painting fans are female, 39.6% are male, with an average age of 44.6 years.
Painting fans show strongest brand affinity for Abstract art (1.54×), Manicure & Pedicure (1.6×), and Oil painting (1.58×) over the country average.
Painting fans in Spain are most concentrated in Andalusia (reach ~2M), Catalonia (reach ~2M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Painting itself, the audience over-indexes on Manicure & Pedicure (1.6×), Oil painting (1.58×), Foreign language (1.66×), and Beauty Makeup (1.54×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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