A data profile of the people who buy, follow and care about Manicure & Pedicure in Spain — modelled from more than twelve digital signal sources. Manicure & Pedicure has an estimated audience of 2,173,658 people in Spain.
Manicure & Pedicure has an estimated audience of 2,173,658 people in Spain. 80.8% are female, 19.2% are male, average age 39.4. Top brand affinities: Pedicure, Mascara, Moisturizer, Walgreens, Hairbrush.
Top brand affinities include Pedicure, Mascara, Moisturizer, with strongest over-indexing on Pedicure (22.19× the country average).
Demographically, the Manicure & Pedicure audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Individualism, Extroversion.
The typical Manicure & Pedicure fan in Spain is more female, around 39.4 years old, with strong Individualism tendencies and a notable affinity for Pedicure.
The key figures that characterise the Manicure & Pedicure profile in Spain.
80.8% are female, 19.2% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 39.4 |
| Estimated audience size | 2,173,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Manicure & Pedicure audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 16.3% |
| Brazil | 13.2% |
| United States | 10.6% |
The strongest cross-interests of the Manicure & Pedicure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walgreens | Shopping | 48.27× | ||
| 02 | Pedicure | Beauty & Wellness | 22.19× | ||
| 03 | Mascara | Beauty & Wellness | 21.11× | ||
| 04 | CVS Pharmacy | Shopping | 20.00× | ||
| 05 | Cleanser | Beauty & Wellness | 10.52× | ||
| 06 | Moisturizer | Home & Garden | 7.78× | ||
| 07 | Hairbrush | Beauty & Wellness | 7.02× | ||
| 08 | Hair dryer | Beauty & Wellness | 6.22× | ||
| 09 | Hair straightening | Beauty & Wellness | 5.22× | ||
| 10 | Manicure | Beauty & Wellness | 4.14× | ||
| 11 | Hair iron | Beauty & Wellness | 3.84× | ||
| 12 | Hair coloring | Beauty & Wellness | 3.83× | ||
| 13 | Nail salon | Beauty & Wellness | 3.75× | ||
| 14 | Eyelash extensions | Beauty & Wellness | 3.71× | ||
| 15 | Hair care | Beauty & Wellness | 3.01× | ||
| 16 | Internet & Social Media | 2.83× | |||
| 17 | Beauty salons | Beauty & Wellness | 2.43× | ||
| 18 | Harry Potter | Movies & TV | 2.02× | ||
| 19 | FIFA World Cup | Sports | 1.77× | ||
| 20 | YouTube | Movies & TV | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.94× | |
| Extroversion | THRILL | 1.63× | |
| Social Media Usage | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Quality Awareness | PREMIUM | 0.61× | |
| Indulgence | JOY | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Manicure & Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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