Rascasse Audience Intelligence

Manicure & Pedicure Audience in Spain

A data profile of the people who buy, follow and care about Manicure & Pedicure in Spain — modelled from more than twelve digital signal sources. Manicure & Pedicure has an estimated audience of 2,173,658 people in Spain.

Manicure & Pedicure has an estimated audience of 2,173,658 people in Spain. 80.8% are female, 19.2% are male, average age 39.4. Top brand affinities: Pedicure, Mascara, Moisturizer, Walgreens, Hairbrush.

Top brand affinities include Pedicure, Mascara, Moisturizer, with strongest over-indexing on Pedicure (22.19× the country average).

Demographically, the Manicure & Pedicure audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Individualism, Extroversion.

The typical Manicure & Pedicure fan in Spain is more female, around 39.4 years old, with strong Individualism tendencies and a notable affinity for Pedicure.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manicure & Pedicure profile in Spain.

Audience size
2.2M
in Spain
Gender
80.8%
19.2% male
Age
39.4
average years
Country rank
#1837
Topic in Spain
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manicure & Pedicure fans

80.8% are female, 19.2% are male, average age 39.4.

Fig. 02

Gender split

80.8%
Female
19.2%
Male
Demographic split for Manicure & Pedicure audience in Spain
MetricValue
Female80.8%
Male19.2%
Average age39.4
Estimated audience size2,173,658
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Manicure & Pedicure audience in Spain
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4923%
50+20%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Manicure & Pedicure audience comes from Spain.

Worldwide audience distribution share by country for Manicure & Pedicure
CountryShare
Japan16.3%
Brazil13.2%
United States10.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manicure & Pedicure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manicure & Pedicure audience
#·InterestCategoryAffinity×
01WalgreensShopping48.27×
02PedicureBeauty & Wellness22.19×
03MascaraBeauty & Wellness21.11×
04CVS PharmacyShopping20.00×
05CleanserBeauty & Wellness10.52×
06MoisturizerHome & Garden7.78×
07HairbrushBeauty & Wellness7.02×
08Hair dryerBeauty & Wellness6.22×
09Hair straighteningBeauty & Wellness5.22×
10ManicureBeauty & Wellness4.14×
11Hair ironBeauty & Wellness3.84×
12Hair coloringBeauty & Wellness3.83×
13Nail salonBeauty & Wellness3.75×
14Eyelash extensionsBeauty & Wellness3.71×
15Hair careBeauty & Wellness3.01×
16PinterestInternet & Social Media2.83×
17Beauty salonsBeauty & Wellness2.43×
18Harry PotterMovies & TV2.02×
19FIFA World CupSports1.77×
20YouTubeMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manicure & Pedicure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Manicure & Pedicure audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.94×
ExtroversionTHRILL1.63×
Social Media UsageJOY1.52×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Manicure & Pedicure audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
Quality AwarenessPREMIUM0.61×
IndulgenceJOY0.64×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Spain who actively search for Manicure & Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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