Manicure & Pedicure Audience in Brazil
Manicure & Pedicure has an estimated audience of 9,770,096 people in Brazil. 74.9% are female, 25.1% are male, average age 39.0. Top brand affinities: Artificial nails, Permanent makeup, Oral-B, Anti-aging cream, Hair conditioner.
Top brand affinities include Artificial nails, Permanent makeup, Oral-B, with strongest over-indexing on Artificial nails (9.68× the country average). Demographically, the Manicure & Pedicure audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Category: Beauty & Wellness · Type: Topic · Subtype: Nails
Demographics of Manicure & Pedicure fans
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 39.0 |
| Estimated audience size | 9,770,096 |
Audience persona
The typical Manicure & Pedicure fan in Brazil is more female, around 39.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Artificial nails.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artificial nails | 9.68× | Beauty & Wellness |
| Permanent makeup | 4.32× | Beauty & Wellness |
| Oral-B | 8.4× | Beauty & Wellness |
| Anti-aging cream | 3.03× | Beauty & Wellness |
| Hair conditioner | 3.12× | Beauty & Wellness |
| Atacadão | 2.42× | Shopping |
| Nail salon | 3.57× | Beauty & Wellness |
| Natural skin care | 3.03× | Beauty & Wellness |
| Makeup Tutorials | 3.21× | Beauty & Wellness |
| mulheres | 2.07× | Movies & TV |
| Sephora | 2.26× | Shopping |
| Children's clothing | 2× | Fashion & Accessoires |
| Skin care | 2× | Beauty & Wellness |
| Organic farming | 1.84× | Food & Beverages |
| Drop shipping | 1.54× | Shopping |
| Mixed martial arts | 2.51× | Sports |
| Child care | 2.06× | Kids & Family |
| Tinder | 2.56× | Internet & Social Media |
| BB cream | 4.48× | Beauty & Wellness |
| Discount stores | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.38 |
| Mindfulness | BALANCE | 1.33 |
| Creativity | OPEN | 1.23 |
| Design Affinity | PREMIUM | 1.17 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.3% |
| Brazil | 13.2% |
| United States | 10.6% |
See Manicure & Pedicure audiences in other countries
- Manicure & Pedicure — Germany
- Manicure & Pedicure — United States
- Manicure & Pedicure — United Kingdom
- Manicure & Pedicure — France
- Manicure & Pedicure — Italy
- Manicure & Pedicure — Spain
- Manicure & Pedicure — Japan
- Manicure & Pedicure — South Korea
- Manicure & Pedicure — India
- Manicure & Pedicure — Canada
- Manicure & Pedicure — Mexico
More Nails audiences in Brazil
- Nail polish (7,984,258)
- Manicure (7,219,791)
- Nail art (6,566,521)
- Pedicure (5,972,039)
- Artificial nails (5,476,827)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Manicure & Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.