A data profile of the people who buy, follow and care about Manicure & Pedicure in Brazil — modelled from more than twelve digital signal sources. Manicure & Pedicure has an estimated audience of 9,770,096 people in Brazil.
Manicure & Pedicure has an estimated audience of 9,770,096 people in Brazil. 74.9% are female, 25.1% are male, average age 39.0. Top brand affinities: Artificial nails, Nail salon, Atacadão, Instagram, Permanent makeup.
Top brand affinities include Artificial nails, Nail salon, Atacadão, with strongest over-indexing on Artificial nails (11.24× the country average).
Demographically, the Manicure & Pedicure audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
The typical Manicure & Pedicure fan in Brazil is more female, around 39.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Artificial nails.
The key figures that characterise the Manicure & Pedicure profile in Brazil.
74.9% are female, 25.1% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 39.0 |
| Estimated audience size | 9,770,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Manicure & Pedicure audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 16.3% |
| Brazil | 13.2% |
| United States | 10.6% |
The strongest cross-interests of the Manicure & Pedicure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Artificial nails | Beauty & Wellness | 11.24× | ||
| 02 | Nail salon | Beauty & Wellness | 5.59× | ||
| 03 | Snapchat | Internet & Social Media | 5.51× | ||
| 04 | Permanent makeup | Beauty & Wellness | 4.08× | ||
| 05 | Atacadão | Shopping | 3.27× | ||
| 06 | mulheres | Movies & TV | 2.87× | ||
| 07 | Hair removal | Beauty & Wellness | 2.80× | ||
| 08 | Hair conditioner | Beauty & Wellness | 2.73× | ||
| 09 | Soul music | Music & Radio | 2.57× | ||
| 10 | Pop music | Music & Radio | 2.41× | ||
| 11 | Lojas Renner | Fashion & Accessoires | 2.27× | ||
| 12 | Beauty salons | Beauty & Wellness | 2.24× | ||
| 13 | Personal care | Health | 2.22× | ||
| 14 | Handbags | Fashion & Accessoires | 2.16× | ||
| 15 | Rock music | Music & Radio | 2.08× | ||
| 16 | Medicine | Business & Career | 2.05× | ||
| 17 | Country music | Music & Radio | 2.01× | ||
| 18 | Internet & Social Media | 1.96× | |||
| 19 | Shopping malls | Shopping | 1.77× | ||
| 20 | Entrepreneurship | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.00× | |
| Social Media Usage | JOY | 1.74× | |
| Community Orientation | OPEN | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.44× | |
| Tradition | CONSERVATISM | 0.75× | |
| Early Adopter Mentality | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Manicure & Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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