Handbags Audience in Brazil
Handbags has an estimated audience of 11,971,389 people in Brazil. 79.5% are female, 20.5% are male, average age 41.4. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Wholesale, Arezzo, Personal care, Skirt, Children's clothing.
The average Handbags fan in Brazil is 41.4 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Wholesale, Arezzo, Personal care, with strongest over-indexing on Wholesale (2.24× the country average). Demographically, the Handbags audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Handbags fans
| Metric | Value |
|---|---|
| Female | 79.5% |
| Male | 20.5% |
| Average age | 41.4 |
| Estimated audience size | 11,971,389 |
Audience persona
The typical Handbags fan in Brazil is more female, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Wholesale.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,988,309 | 0.96× |
| Minas Gerais | 1,100,417 | 0.89× |
| Rio de Janeiro | 1,037,005 | 0.92× |
| Rio Grande do Sul | 671,948 | 0.95× |
| Pernambuco | 667,235 | 1.22× |
| Paraná | 662,691 | 0.91× |
| Bahia | 589,220 | 0.75× |
| Santa Catarina | 516,347 | 0.94× |
| Ceará | 409,304 | 0.78× |
| Goiás | 375,142 | 0.82× |
| Pará | 277,486 | 0.71× |
| Federal District | 249,122 | 1.25× |
| Paraíba | 242,237 | 1× |
| Maranhão | 230,129 | 0.77× |
| Espírito Santo | 208,352 | 0.84× |
| Rio Grande do Norte | 194,210 | 0.97× |
| Amazonas | 158,546 | 0.76× |
| Mato Grosso | 156,785 | 0.7× |
| Sergipe | 136,639 | 1.1× |
| Alagoas | 128,931 | 0.74× |
| Mato Grosso do Sul | 119,160 | 0.68× |
| Piauí | 97,331 | 0.59× |
| Rondônia | 84,374 | 0.85× |
| Acre | 80,473 | 1.93× |
| Amapá | 80,306 | 1.89× |
| Tocantins | 80,254 | 1.01× |
| Roraima | 70,323 | 2.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wholesale | 2.24× | Fashion & Accessoires |
| Arezzo | 2.33× | Travel & Leisure |
| Personal care | 1.87× | Health |
| Skirt | 2.79× | Fashion & Accessoires |
| Children's clothing | 2.54× | Fashion & Accessoires |
| O Boticário | 2.06× | Shopping |
| Trousers | 2.13× | Fashion & Accessoires |
| Kitchen | 1.67× | Home & Garden |
| Blouse | 2.4× | Fashion & Accessoires |
| Riachuelo | 2.29× | Shopping |
| Recipes | 1.67× | Food & Beverages |
| Discounting | 1.96× | Shopping |
| Quality of life | 1.56× | Health |
| Costume jewelry | 2.5× | Fashion & Accessoires |
| Preta Gil | 1.52× | Music & Radio |
| Confectionery | 1.78× | Food & Beverages |
| Infant | 1.77× | Kids & Family |
| Handicraft | 1.74× | Home & Garden |
| Discount stores | 1.96× | Shopping |
| Bikini | 2.5× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.61 |
| Creativity | OPEN | 1.54 |
| Mindfulness | BALANCE | 1.44 |
| Luxury Orientation | PREMIUM | 1.43 |
| Design Affinity | PREMIUM | 1.41 |
| Healthy Lifestyle | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 6.1% |
| Italy | 4.8% |
See Handbags audiences in other countries
More Fashion & Accessoires audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Handbags have in Brazil?
Handbags has an estimated audience of 11,971,389 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Handbags fans?
79.5% of Handbags fans are female, 20.5% are male, with an average age of 41.4 years.
Which brands do Handbags fans like most?
Handbags fans show strongest brand affinity for Wholesale (2.24×), Arezzo (2.33×), and Personal care (1.87×) over the country average.
Where do Handbags fans live in Brazil?
Handbags fans in Brazil are most concentrated in São Paulo (reach 2,988,309), Minas Gerais (reach 1,100,417), and Rio de Janeiro (reach 1,037,005). These three regions account for the largest share of the active audience.
What other brands do Handbags fans also like?
Beyond Handbags itself, the audience over-indexes on Arezzo (2.33×), Personal care (1.87×), Skirt (2.79×), and Children's clothing (2.54×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Handbags. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.