Rascasse Audience Intelligence

Quality of life Audience in Brazil

A data profile of the people who buy, follow and care about Quality of life in Brazil — modelled from more than twelve digital signal sources. Quality of life has an estimated audience of 25,230,973 people in Brazil.

#50among Topic in Brazil#1in Health

The average Quality of life fan in Brazil is 42.5 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quality of life profile in Brazil.

Audience size
25.2M
in Brazil
Gender
68.2%♀
31.8% male
Age
42.5
average years
Country rank
#94
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quality of life fans

68.2% are female, 31.8% are male, average age 42.5.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Quality of life audience in Brazil
MetricValue
Female68.2%
Male31.8%
Average age42.5
Estimated audience size25,230,973
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Quality of life audience in Brazil
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4923%
50+27%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Quality of life audience comes from Brazil.

Worldwide audience distribution share by country for Quality of life
CountryShare
United States18.9%
Brazil6.6%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quality of life audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Quality of life fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio de Janeiro~4.5M1.89×
02São Paulo~9M1.38×
03Acre~100K1.13×
04Roraima~80K1.10×
05Amapá~100K1.09×
06Rondônia~200K1.07×
07Amazonas~500K1.03×
08Federal District~400K1.01×
09Tocantins~200K1.01×
10Sergipe~300K0.99×
11Goiás~900K0.98×
12Alagoas~400K0.96×
13Piauí~300K0.96×
14Paraíba~500K0.95×
15Rio Grande do Norte~400K0.95×
16Mato Grosso do Sul~400K0.95×
17Maranhão~600K0.94×
18Santa Catarina~1M0.93×
19Mato Grosso~400K0.93×
20Espírito Santo~500K0.92×
21Pará~800K0.91×
22Bahia~1.5M0.89×
23Pernambuco~1M0.89×
24Paraná~1.5M0.87×
25Ceará~1M0.87×
26Rio Grande do Sul~1.5M0.86×
27Minas Gerais~2M0.82×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Brazil

See Quality of life audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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