A data profile of the people who buy, follow and care about Quality of life in France — modelled from more than twelve digital signal sources. Quality of life has an estimated audience of 12,682,459 people in France.
The average Quality of life fan in France is 44.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Well-being, Personal development, Happiness, with strongest over-indexing on Well-being (2.1× the country average).
Demographically, the Quality of life audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Quality of life fan in France is more female, around 44.9 years old, with strong Mindfulness tendencies and a notable affinity for Well-being.
The key figures that characterise the Quality of life profile in France.
65.5% are female, 34.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 44.9 |
| Estimated audience size | 12,682,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Quality of life audience comes from France.
| Country | Share |
|---|---|
| United States | 18.9% |
| Brazil | 6.6% |
| Italy | 5.6% |
Where the Quality of life audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2.5M | 1.09× | |
| 02 | Corsica | ~70K | 1.05× | |
| 03 | Normandy | ~600K | 1.02× | |
| 04 | Bourgogne-Franche-Comté | ~500K | 1.02× | |
| 05 | Centre-Val de Loire | ~500K | 1.02× | |
| 06 | Grand Est | ~1M | 0.98× | |
| 07 | Brittany | ~600K | 0.98× | |
| 08 | Provence-Alpes-Côte d'Azur | ~900K | 0.97× | |
| 09 | Pays de la Loire | ~700K | 0.97× | |
| 10 | Auvergne-Rhône-Alpes | ~1.5M | 0.96× | |
| 11 | Hauts-de-France | ~1M | 0.96× | |
| 12 | Occitanie | ~1M | 0.96× | |
| 13 | Nouvelle-Aquitaine | ~1M | 0.95× |
The strongest cross-interests of the Quality of life audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 2.57× | ||
| 02 | Self-awareness | Health | 2.52× | ||
| 03 | Self-knowledge (psychology) | Health | 2.32× | ||
| 04 | Self-esteem | Health | 2.12× | ||
| 05 | Well-being | Health | 2.10× | ||
| 06 | Personal development | Business & Career | 1.94× | ||
| 07 | Deal of the day | Shopping | 1.87× | ||
| 08 | Motivation | Business & Career | 1.86× | ||
| 09 | Healthy diet | Health | 1.82× | ||
| 10 | Self care | Health | 1.77× | ||
| 11 | Organic product | Food & Beverages | 1.72× | ||
| 12 | Meditation | Health | 1.66× | ||
| 13 | Happiness | Health | 1.64× | ||
| 14 | Natural product | Food & Beverages | 1.64× | ||
| 15 | Aldi | Shopping | 1.59× | ||
| 16 | Health care | Business & Career | 1.59× | ||
| 17 | Culinary art | Arts & Culture | 1.58× | ||
| 18 | Skin care | Beauty & Wellness | 1.58× | ||
| 19 | Organic food | Food & Beverages | 1.57× | ||
| 20 | Psychology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.44× | |
| Luxury Orientation | PREMIUM | 1.31× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Urban Lifestyle | OPEN | 0.90× |
Quality of life has an estimated audience of 12,682,459 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
65.5% of Quality of life fans are female, 34.5% are male, with an average age of 44.9 years.
Quality of life fans show strongest brand affinity for Well-being (2.1×), Personal development (1.94×), and Happiness (1.64×) over the country average.
Quality of life fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Quality of life itself, the audience over-indexes on Personal development (1.94×), Happiness (1.64×), Self-awareness (2.52×), and Psychology (1.5×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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