Quality of life Audience in Germany
Quality of life has an estimated audience of 13,074,722 people in Germany. 63.0% are female, 37.0% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Well-being, Health & wellness, Personal development, Self-love, Self-awareness.
The average Quality of life fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Well-being, Health & wellness, Personal development, with strongest over-indexing on Well-being (1.97× the country average). Demographically, the Quality of life audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Quality of life fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 40.2 |
| Estimated audience size | 13,074,722 |
Audience persona
The typical Quality of life fan in Germany is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Well-being.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,276,100 | 1.15× |
| Bayern | 2,161,727 | 1.03× |
| Baden-Württemberg | 2,092,602 | 1.17× |
| Niedersachsen | 1,303,114 | 1.03× |
| Hessen | 1,118,087 | 1.12× |
| Rheinland-Pfalz | 639,931 | 0.98× |
| Berlin | 635,298 | 1.09× |
| Sachsen | 600,070 | 0.94× |
| Schleswig-Holstein | 428,596 | 0.91× |
| Thüringen | 355,855 | 1.07× |
| Brandenburg | 327,114 | 0.81× |
| Hamburg | 310,564 | 1.05× |
| Sachsen-Anhalt | 252,911 | 0.75× |
| Mecklenburg-Vorpommern | 233,641 | 0.94× |
| Saarland | 150,470 | 0.94× |
| Bremen | 127,281 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Well-being | 1.97× | Health |
| Health & wellness | 1.58× | Health |
| Personal development | 1.6× | Business & Career |
| Self-love | 1.53× | Health |
| Self-awareness | 1.63× | Health |
| Healthy habits | 1.53× | Health |
| Self care | 1.55× | Health |
| Self-esteem | 1.62× | Health |
| Millie Bobby Brown | 1.54× | Movies & TV |
| Self-confidence | 1.68× | Health |
| Dining room | 1.5× | Home & Garden |
| Kitchen utensil | 1.62× | Home & Garden |
| Kitchen stove | 1.54× | Home & Garden |
| Foundation (cosmetics) | 1.53× | Beauty & Wellness |
| Beauty & Fashion | 1.52× | Beauty & Wellness |
| Flaconi | 1.58× | Shopping |
| Purchase discount | 1.51× | Shopping |
| Trendsetters | 1.84× | Politics & Society |
| Online shopping malls | 1.52× | Shopping |
| Full breakfast | 2.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.53 |
| Mindfulness | BALANCE | 1.31 |
| Sports Activity | POWER | 1.3 |
| Sustainability | BALANCE | 1.25 |
| DIY Mentality | THRILL | 1.22 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Brazil | 6.6% |
| Italy | 5.6% |
See Quality of life audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Quality of life have in Germany?
Quality of life has an estimated audience of 13,074,722 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quality of life fans?
63.0% of Quality of life fans are female, 37.0% are male, with an average age of 40.2 years.
Which brands do Quality of life fans like most?
Quality of life fans show strongest brand affinity for Well-being (1.97×), Health & wellness (1.58×), and Personal development (1.6×) over the country average.
Where do Quality of life fans live in Germany?
Quality of life fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,276,100), Bayern (reach 2,161,727), and Baden-Württemberg (reach 2,092,602). These three regions account for the largest share of the active audience.
What other brands do Quality of life fans also like?
Beyond Quality of life itself, the audience over-indexes on Health & wellness (1.58×), Personal development (1.6×), Self-love (1.53×), and Self-awareness (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.