Rascasse Audience Intelligence

Quality of life Audience in Germany

A data profile of the people who buy, follow and care about Quality of life in Germany — modelled from more than twelve digital signal sources. Quality of life has an estimated audience of 13,074,722 people in Germany.

#101among Topic in Germany#2in Health

The average Quality of life fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Well-being, Health & wellness, Personal development, with strongest over-indexing on Well-being (1.97× the country average).

Demographically, the Quality of life audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Quality of life fan in Germany is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Well-being.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quality of life profile in Germany.

Audience size
13.1M
in Germany
Gender
63.0%♀
37.0% male
Age
40.2
average years
Country rank
#177
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quality of life fans

63.0% are female, 37.0% are male, average age 40.2.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Quality of life audience in Germany
MetricValue
Female63.0%
Male37.0%
Average age40.2
Estimated audience size13,074,722
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Quality of life audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Quality of life audience comes from Germany.

Worldwide audience distribution share by country for Quality of life
CountryShare
United States18.9%
Brazil6.6%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quality of life audience in Germany is strongest.

Fig. 05

Top regions by affinity

Quality of life fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~2M1.14×
02Nordrhein-Westfalen~3M1.11×
03Hessen~1M1.09×
04Bremen~100K1.09×
05Thüringen~400K1.07×
06Hamburg~300K1.04×
07Niedersachsen~1.5M1.01×
08Berlin~600K1.01×
09Bayern~2M1.00×
10Mecklenburg-Vorpommern~200K0.99×
11Saarland~200K0.99×
12Rheinland-Pfalz~600K0.98×
13Sachsen~600K0.95×
14Schleswig-Holstein~400K0.94×
15Brandenburg~400K0.89×
16Sachsen-Anhalt~300K0.86×
Fig. 06

Affinity by region

Affinity by region — Quality of life, Germany
0.86×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quality of life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quality of life audience
#·InterestCategoryAffinity×
01Full breakfastFood & Beverages2.56×
02Well-beingHealth1.97×
03TrendsettersPolitics & Society1.84×
04Self-confidenceHealth1.68×
05Self-awarenessHealth1.63×
06Self-esteemHealth1.62×
07Kitchen utensilHome & Garden1.62×
08Personal developmentBusiness & Career1.60×
09Health & wellnessHealth1.58×
10FlaconiShopping1.58×
11Self careHealth1.55×
12Millie Bobby BrownMovies & TV1.54×
13Kitchen stoveHome & Garden1.54×
14Self-loveHealth1.53×
15Healthy habitsHealth1.53×
16Foundation (cosmetics)Beauty & Wellness1.53×
17Beauty & FashionBeauty & Wellness1.52×
18Online shopping mallsShopping1.52×
19Purchase discountShopping1.51×
20Dining roomHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quality of life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quality of life audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.12×
IndulgenceJOY1.10×
Price SensitivityPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quality of life audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.75×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quality of life have in Germany?

Quality of life has an estimated audience of 13,074,722 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Quality of life fans?

63.0% of Quality of life fans are female, 37.0% are male, with an average age of 40.2 years.

03

Which brands do Quality of life fans like most?

Quality of life fans show strongest brand affinity for Well-being (1.97×), Health & wellness (1.58×), and Personal development (1.6×) over the country average.

04

Where do Quality of life fans live in Germany?

Quality of life fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Quality of life fans also like?

Beyond Quality of life itself, the audience over-indexes on Health & wellness (1.58×), Personal development (1.6×), Self-love (1.53×), and Self-awareness (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Quality of life audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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