Quality of life Audience in Italy
Quality of life has an estimated audience of 21,369,444 people in Italy. 61.4% are female, 38.6% are male, average age 44.4. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Self-awareness, Self-knowledge (psychology), Emotional intelligence, Self-confidence, Clairvoyance.
The average Quality of life fan in Italy is 44.4 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Self-awareness, Self-knowledge (psychology), Emotional intelligence, with strongest over-indexing on Self-awareness (1.54× the country average). Demographically, the Quality of life audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Quality of life fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 44.4 |
| Estimated audience size | 21,369,444 |
Audience persona
The typical Quality of life fan in Italy is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Self-awareness.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,554,719 | 0.68× |
| Lazio | 1,786,722 | 0.68× |
| Campania | 1,296,216 | 0.54× |
| Sicilia | 1,023,953 | 0.55× |
| Emilia-Romagna | 949,603 | 0.54× |
| Veneto | 903,232 | 0.53× |
| Piedmont | 823,644 | 0.52× |
| Tuscany | 749,891 | 0.53× |
| Umbria | 714,825 | 2.65× |
| Puglia | 682,250 | 0.46× |
| Calabria | 504,193 | 0.77× |
| Abruzzo | 441,700 | 0.94× |
| Sardinia | 433,127 | 0.72× |
| Liguria | 423,753 | 0.71× |
| Basilicata | 402,638 | 2.1× |
| Friuli-Venezia Giulia | 399,298 | 0.99× |
| Marche | 398,304 | 0.75× |
| Trentino-Alto Adige/Südtirol | 396,382 | 0.98× |
| Molise | 209,138 | 2.38× |
| Aosta Valley | 107,195 | 1.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self-awareness | 1.54× | Health |
| Self-knowledge (psychology) | 1.71× | Health |
| Emotional intelligence | 1.52× | Health |
| Self-confidence | 1.61× | Health |
| Clairvoyance | 1.61× | Politics & Society |
| Personality psychology | 1.58× | Health |
| Quality of life (healthcare) | 1.52× | Health |
| Gerontology | 1.53× | Health |
| Rosie Huntington-Whiteley | 1.66× | Fashion & Accessoires |
| Gut flora | 1.6× | Health |
| Lumbar vertebrae | 1.78× | Health |
| Money (magazine) | 1.55× | Business & Career |
| Cetaphil | 1.6× | Beauty & Wellness |
| Catholic Bible | 1.79× | Politics & Society |
| Concierge | 1.59× | Home & Garden |
| Crecimiento Personal | 1.61× | Business & Career |
| Freedom of thought | 1.62× | Politics & Society |
| Single-sex education | 1.84× | Politics & Society |
| Catholic and Proud | 1.55× | |
| Roman Catholic devotions | 1.73× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.32 |
| Extroversion | THRILL | 1.32 |
| Social Media Usage | JOY | 1.07 |
| Quality Awareness | PREMIUM | 1.07 |
| Mindfulness | BALANCE | 1.05 |
| Career Orientation | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Brazil | 6.6% |
| Italy | 5.6% |
See Quality of life audiences in other countries
More Health audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Quality of life have in Italy?
Quality of life has an estimated audience of 21,369,444 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Quality of life fans?
61.4% of Quality of life fans are female, 38.6% are male, with an average age of 44.4 years.
Which brands do Quality of life fans like most?
Quality of life fans show strongest brand affinity for Self-awareness (1.54×), Self-knowledge (psychology) (1.71×), and Emotional intelligence (1.52×) over the country average.
Where do Quality of life fans live in Italy?
Quality of life fans in Italy are most concentrated in Lombardy (reach 2,554,719), Lazio (reach 1,786,722), and Campania (reach 1,296,216). These three regions account for the largest share of the active audience.
What other brands do Quality of life fans also like?
Beyond Quality of life itself, the audience over-indexes on Self-knowledge (psychology) (1.71×), Emotional intelligence (1.52×), Self-confidence (1.61×), and Clairvoyance (1.61×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.