A data profile of the people who buy, follow and care about Quality of life in Spain — modelled from more than twelve digital signal sources. Quality of life has an estimated audience of 12,495,701 people in Spain.
The average Quality of life fan in Spain is 45.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Well-being, Motivation, Happiness, with strongest over-indexing on Well-being (2.07× the country average).
Demographically, the Quality of life audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Quality of life fan in Spain is more female, around 45.8 years old, with strong Mindfulness tendencies and a notable affinity for Well-being.
The key figures that characterise the Quality of life profile in Spain.
65.1% are female, 34.9% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 45.8 |
| Estimated audience size | 12,495,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Quality of life audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.9% |
| Brazil | 6.6% |
| Italy | 5.6% |
Where the Quality of life audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~100K | 1.26× | |
| 02 | Cantabria | ~200K | 1.07× | |
| 03 | Navarre | ~200K | 1.06× | |
| 04 | Extremadura | ~300K | 1.03× | |
| 05 | Principality of Asturias | ~300K | 1.00× | |
| 06 | Region of Murcia | ~400K | 0.99× | |
| 07 | Aragon | ~300K | 0.99× | |
| 08 | Castile and León | ~500K | 0.96× | |
| 09 | Castilla-La Mancha | ~500K | 0.96× | |
| 10 | Balearic Islands | ~300K | 0.96× | |
| 11 | Canary Islands | ~600K | 0.94× | |
| 12 | Galicia | ~500K | 0.93× | |
| 13 | Basque Autonomous Country | ~400K | 0.93× | |
| 14 | Comunidad Valenciana | ~1.5M | 0.92× | |
| 15 | Community of Madrid | ~2M | 0.91× | |
| 16 | Catalonia | ~2M | 0.83× | |
| 17 | Andalusia | ~2M | 0.82× |
The strongest cross-interests of the Quality of life audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-knowledge (psychology) | Health | 2.10× | ||
| 02 | Well-being | Health | 2.07× | ||
| 03 | Self-awareness | Health | 2.04× | ||
| 04 | Self-esteem | Health | 2.02× | ||
| 05 | Self-confidence | Health | 1.99× | ||
| 06 | Positive psychology | Health | 1.98× | ||
| 07 | Wellness (alternative medicine) | Health | 1.98× | ||
| 08 | Emotional intelligence | Health | 1.96× | ||
| 09 | Nutritionist | Food & Beverages | 1.91× | ||
| 10 | Motivation | Business & Career | 1.82× | ||
| 11 | Clinical psychology | Health | 1.76× | ||
| 12 | Personal development | Business & Career | 1.70× | ||
| 13 | Happiness | Health | 1.69× | ||
| 14 | Home business | Business & Career | 1.67× | ||
| 15 | Puma | Fashion & Accessoires | 1.64× | ||
| 16 | Consciousness | Health | 1.62× | ||
| 17 | Bodybuilding & Fitness | Sports | 1.58× | ||
| 18 | Healthy habits | Health | 1.57× | ||
| 19 | Healthy diet | Health | 1.51× | ||
| 20 | Sportswear (fashion) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.26× | |
| Sports Activity | POWER | 1.15× | |
| Quality Awareness | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Urban Lifestyle | OPEN | 0.86× |
Quality of life has an estimated audience of 12,495,701 people in Spain, concentrated in Andalusia and Community of Madrid.
65.1% of Quality of life fans are female, 34.9% are male, with an average age of 45.8 years.
Quality of life fans show strongest brand affinity for Well-being (2.07×), Motivation (1.82×), and Happiness (1.69×) over the country average.
Quality of life fans in Spain are most concentrated in Andalusia (reach ~2M), Community of Madrid (reach ~2M), and Catalonia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Quality of life itself, the audience over-indexes on Motivation (1.82×), Happiness (1.69×), Personal development (1.7×), and Self-awareness (2.04×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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