Quality of life Audience in Spain
Quality of life has an estimated audience of 12,495,701 people in Spain. 65.1% are female, 34.9% are male, average age 45.8. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Well-being, Motivation, Happiness, Personal development, Self-awareness.
The average Quality of life fan in Spain is 45.8 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Well-being, Motivation, Happiness, with strongest over-indexing on Well-being (2.07× the country average). Demographically, the Quality of life audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Quality of life fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 45.8 |
| Estimated audience size | 12,495,701 |
Audience persona
The typical Quality of life fan in Spain is more female, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Well-being.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,748,089 | 0.83× |
| Catalonia | 1,340,620 | 0.59× |
| Andalusia | 1,100,269 | 0.45× |
| Comunidad Valenciana | 1,099,203 | 0.78× |
| Castile and León | 411,308 | 0.75× |
| Region of Murcia | 372,848 | 0.87× |
| Extremadura | 351,937 | 1.31× |
| Canary Islands | 335,686 | 0.54× |
| Castilla-La Mancha | 332,216 | 0.66× |
| Galicia | 326,518 | 0.56× |
| Aragon | 309,204 | 0.94× |
| Principality of Asturias | 292,537 | 0.99× |
| Cantabria | 260,769 | 1.66× |
| Navarre | 243,944 | 1.56× |
| La Rioja | 235,125 | 3.46× |
| Balearic Islands | 214,277 | 0.61× |
| Basque Autonomous Country | 208,953 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Well-being | 2.07× | Health |
| Motivation | 1.82× | Business & Career |
| Happiness | 1.69× | Health |
| Personal development | 1.7× | Business & Career |
| Self-awareness | 2.04× | Health |
| Self-esteem | 2.02× | Health |
| Self-knowledge (psychology) | 2.1× | Health |
| Emotional intelligence | 1.96× | Health |
| Healthy diet | 1.51× | Health |
| Healthy habits | 1.57× | Health |
| Home business | 1.67× | Business & Career |
| Self-confidence | 1.99× | Health |
| Positive psychology | 1.98× | Health |
| Wellness (alternative medicine) | 1.98× | Health |
| Consciousness | 1.62× | Health |
| Puma | 1.64× | Fashion & Accessoires |
| Sportswear (fashion) | 1.51× | Fashion & Accessoires |
| Bodybuilding & Fitness | 1.58× | Sports |
| Nutritionist | 1.91× | Food & Beverages |
| Clinical psychology | 1.76× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.32 |
| Mindfulness | BALANCE | 1.18 |
| Family Orientation | CONSERVATISM | 1.13 |
| Sports Activity | POWER | 1.11 |
| Sustainability | BALANCE | 1.07 |
| Design Affinity | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Brazil | 6.6% |
| Italy | 5.6% |
See Quality of life audiences in other countries
More Health audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Quality of life have in Spain?
Quality of life has an estimated audience of 12,495,701 people in Spain, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of Quality of life fans?
65.1% of Quality of life fans are female, 34.9% are male, with an average age of 45.8 years.
Which brands do Quality of life fans like most?
Quality of life fans show strongest brand affinity for Well-being (2.07×), Motivation (1.82×), and Happiness (1.69×) over the country average.
Where do Quality of life fans live in Spain?
Quality of life fans in Spain are most concentrated in Community of Madrid (reach 1,748,089), Catalonia (reach 1,340,620), and Andalusia (reach 1,100,269). These three regions account for the largest share of the active audience.
What other brands do Quality of life fans also like?
Beyond Quality of life itself, the audience over-indexes on Motivation (1.82×), Happiness (1.69×), Personal development (1.7×), and Self-awareness (2.04×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.