A data profile of the people who buy, follow and care about Bodybuilding & Fitness in Spain — modelled from more than twelve digital signal sources. Bodybuilding & Fitness has an estimated audience of 2,170,736 people in Spain.
Bodybuilding & Fitness has an estimated audience of 2,170,736 people in Spain. 48.6% are female, 51.4% are male, average age 38.1. Top brand affinities: High-intensity interval training, Natural foods, Physical fitness, Protein Shake, FIFA World Cup.
Top brand affinities include High-intensity interval training, Natural foods, Physical fitness, with strongest over-indexing on High-intensity interval training (12.86× the country average).
Demographically, the Bodybuilding & Fitness audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.
The typical Bodybuilding & Fitness fan in Spain is balanced, around 38.1 years old, with strong Travelling tendencies and a notable affinity for High-intensity interval training.
The key figures that characterise the Bodybuilding & Fitness profile in Spain.
48.6% are female, 51.4% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 38.1 |
| Estimated audience size | 2,170,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide Bodybuilding & Fitness audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 8.2% |
| Germany | 6.9% |
The strongest cross-interests of the Bodybuilding & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Protein Shake | Food & Beverages | 13.13× | ||
| 02 | High-intensity interval training | Sports | 12.86× | ||
| 03 | Natural foods | Food & Beverages | 5.68× | ||
| 04 | Sugar substitute | Food & Beverages | 4.59× | ||
| 05 | Push-up | Sports | 4.49× | ||
| 06 | Paleolithic diet | Health | 4.05× | ||
| 07 | Volunteering | Politics & Society | 3.29× | ||
| 08 | Pandora | Fashion & Accessoires | 2.92× | ||
| 09 | Self-love | Health | 2.50× | ||
| 10 | CrossFit | Sports | 2.35× | ||
| 11 | Cheese | Food & Beverages | 2.11× | ||
| 12 | Digital photography | Business & Career | 2.02× | ||
| 13 | Milk | Food & Beverages | 1.90× | ||
| 14 | Physical fitness | Sports | 1.76× | ||
| 15 | Meditation | Health | 1.73× | ||
| 16 | Coches.net | Cars & Mobility | 1.72× | ||
| 17 | Luxury goods | Fashion & Accessoires | 1.67× | ||
| 18 | Music videos | Music & Radio | 1.62× | ||
| 19 | Quality of life | Health | 1.58× | ||
| 20 | FIFA World Cup | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.61× | |
| Healthy Lifestyle | BALANCE | 1.44× | |
| Extroversion | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.35× | |
| Quality Awareness | PREMIUM | 0.64× | |
| Community Orientation | OPEN | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bodybuilding & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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