A data profile of the people who buy, follow and care about Cheese in Spain — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 4,737,696 people in Spain.
The average Cheese fan in Spain is 46.1 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Healthy habits, Local food, Dairy product, with strongest over-indexing on Healthy habits (2.68× the country average).
Demographically, the Cheese audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Indulgence, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cheese fan in Spain is more female, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for Healthy habits.
The key figures that characterise the Cheese profile in Spain.
60.9% are female, 39.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 46.1 |
| Estimated audience size | 4,737,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Cheese audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
Where the Cheese audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~400K | 1.57× | |
| 02 | Catalonia | ~1M | 1.46× | |
| 03 | Balearic Islands | ~200K | 1.39× | |
| 04 | Comunidad Valenciana | ~600K | 1.08× | |
| 05 | Basque Autonomous Country | ~200K | 1.07× | |
| 06 | Community of Madrid | ~800K | 1.06× | |
| 07 | Andalusia | ~900K | 1.01× | |
| 08 | Region of Murcia | ~200K | 0.97× | |
| 09 | La Rioja | ~30K | 0.96× | |
| 10 | Cantabria | ~60K | 0.95× | |
| 11 | Navarre | ~50K | 0.93× | |
| 12 | Galicia | ~200K | 0.92× | |
| 13 | Aragon | ~100K | 0.92× | |
| 14 | Principality of Asturias | ~100K | 0.92× | |
| 15 | Castilla-La Mancha | ~200K | 0.89× | |
| 16 | Extremadura | ~90K | 0.84× | |
| 17 | Castile and León | ~200K | 0.81× |
The strongest cross-interests of the Cheese audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snacking | Food & Beverages | 5.34× | ||
| 02 | Dairy product | Food & Beverages | 3.82× | ||
| 03 | Crossfit Training | Sports | 3.31× | ||
| 04 | Delivery order | Food & Beverages | 3.28× | ||
| 05 | Child development | Business & Career | 3.10× | ||
| 06 | Tinder | Internet & Social Media | 2.84× | ||
| 07 | Healthy habits | Health | 2.68× | ||
| 08 | Lunch | Food & Beverages | 2.56× | ||
| 09 | Local food | Food & Beverages | 2.48× | ||
| 10 | Dinner | Food & Beverages | 2.33× | ||
| 11 | Milk | Food & Beverages | 2.17× | ||
| 12 | Gourmet Foods | Food & Beverages | 2.15× | ||
| 13 | Vegetarian cuisine | Food & Beverages | 2.15× | ||
| 14 | Healthy diet | Health | 1.87× | ||
| 15 | Foodie | Food & Beverages | 1.77× | ||
| 16 | Take-out | Food & Beverages | 1.76× | ||
| 17 | Desserts | Food & Beverages | 1.66× | ||
| 18 | Culinary art | Arts & Culture | 1.63× | ||
| 19 | Eating | Food & Beverages | 1.59× | ||
| 20 | Meat | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.51× | |
| Family Orientation | CONSERVATISM | 1.36× | |
| Healthy Lifestyle | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.91× | |
| Career Orientation | POWER | 0.93× | |
| Need for Security | CONSERVATISM | 0.93× |
Cheese has an estimated audience of 4,737,696 people in Spain, concentrated in Catalonia and Andalusia.
60.9% of Cheese fans are female, 39.1% are male, with an average age of 46.1 years.
Cheese fans show strongest brand affinity for Healthy habits (2.68×), Local food (2.48×), and Dairy product (3.82×) over the country average.
Cheese fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~900K), and Community of Madrid (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Cheese itself, the audience over-indexes on Local food (2.48×), Dairy product (3.82×), Healthy diet (1.87×), and Milk (2.17×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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