Meat Audience in Spain

Meat has an estimated audience of 9,481,946 people in Spain. 55.1% are female, 44.9% are male, average age 45.7. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Online shopping, Seafood, Barbecue, Local food, Italian cuisine.
The average Meat fan in Spain is 45.7 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Online shopping, Seafood, Barbecue, with strongest over-indexing on Online shopping (1.5× the country average). Demographically, the Meat audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Meat fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 45.7 |
| Estimated audience size | 9,481,946 |
Audience persona
The typical Meat fan in Spain is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Online shopping.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 5,583,659 | 3.5× |
| Catalonia | 2,329,263 | 1.36× |
| Andalusia | 1,742,303 | 0.94× |
| Comunidad Valenciana | 1,202,985 | 1.13× |
| Canary Islands | 690,912 | 1.46× |
| Balearic Islands | 397,322 | 1.49× |
| Castilla-La Mancha | 284,312 | 0.74× |
| Castile and León | 277,449 | 0.67× |
| Region of Murcia | 273,137 | 0.84× |
| Galicia | 272,259 | 0.61× |
| Basque Autonomous Country | 247,968 | 0.7× |
| Aragon | 188,711 | 0.75× |
| Principality of Asturias | 112,827 | 0.51× |
| Extremadura | 112,243 | 0.55× |
| Navarre | 70,564 | 0.59× |
| Cantabria | 58,024 | 0.49× |
| La Rioja | 41,775 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online shopping | 1.5× | Shopping |
| Seafood | 2.53× | Food & Beverages |
| Barbecue | 1.83× | Food & Beverages |
| Local food | 2.06× | Food & Beverages |
| Italian cuisine | 1.84× | Food & Beverages |
| Organic food | 1.63× | Food & Beverages |
| Vegetarian cuisine | 1.86× | Food & Beverages |
| Spanish cuisine | 1.94× | Food & Beverages |
| Breakfast | 1.82× | Food & Beverages |
| Milk | 1.64× | Food & Beverages |
| Dinner | 1.79× | Food & Beverages |
| Lunch | 1.93× | Food & Beverages |
| Gourmet Foods | 1.63× | Food & Beverages |
| Latin American cuisine | 2.36× | Food & Beverages |
| Japanese cuisine | 2.12× | Food & Beverages |
| Delivery order | 2.44× | Food & Beverages |
| Dairy cattle | 3.25× | Pets & Animals |
| Vegetable | 1.6× | Food & Beverages |
| Mediterranean cuisine | 1.98× | Food & Beverages |
| Soft drinks | 2.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.37 |
| DIY Mentality | THRILL | 1.15 |
| Indulgence | JOY | 1.13 |
| Sustainability | BALANCE | 1.12 |
| Need for Security | CONSERVATISM | 1.11 |
| Healthy Lifestyle | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
See Meat audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Meat have in Spain?
Meat has an estimated audience of 9,481,946 people in Spain, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of Meat fans?
55.1% of Meat fans are female, 44.9% are male, with an average age of 45.7 years.
Which brands do Meat fans like most?
Meat fans show strongest brand affinity for Online shopping (1.5×), Seafood (2.53×), and Barbecue (1.83×) over the country average.
Where do Meat fans live in Spain?
Meat fans in Spain are most concentrated in Community of Madrid (reach 5,583,659), Catalonia (reach 2,329,263), and Andalusia (reach 1,742,303). These three regions account for the largest share of the active audience.
What other brands do Meat fans also like?
Beyond Meat itself, the audience over-indexes on Seafood (2.53×), Barbecue (1.83×), Local food (2.06×), and Italian cuisine (1.84×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.