Meat Audience in Spain

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Meat has an estimated audience of 9,481,946 people in Spain. 55.1% are female, 44.9% are male, average age 45.7. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Online shopping, Seafood, Barbecue, Local food, Italian cuisine.

The average Meat fan in Spain is 45.7 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Online shopping, Seafood, Barbecue, with strongest over-indexing on Online shopping (1.5× the country average). Demographically, the Meat audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Meat fans

Demographic split for Meat audience in Spain
MetricValue
Female55.1%
Male44.9%
Average age45.7
Estimated audience size9,481,946

Audience persona

The typical Meat fan in Spain is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Online shopping.

Top regions in Spain

Top regions ranked by reach for Meat in Spain
RegionReachAffinity
Community of Madrid5,583,6593.5×
Catalonia2,329,2631.36×
Andalusia1,742,3030.94×
Comunidad Valenciana1,202,9851.13×
Canary Islands690,9121.46×
Balearic Islands397,3221.49×
Castilla-La Mancha284,3120.74×
Castile and León277,4490.67×
Region of Murcia273,1370.84×
Galicia272,2590.61×
Basque Autonomous Country247,9680.7×
Aragon188,7110.75×
Principality of Asturias112,8270.51×
Extremadura112,2430.55×
Navarre70,5640.59×
Cantabria58,0240.49×
La Rioja41,7750.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Meat audience
BrandAffinityCategory
Online shopping1.5×Shopping
Seafood2.53×Food & Beverages
Barbecue1.83×Food & Beverages
Local food2.06×Food & Beverages
Italian cuisine1.84×Food & Beverages
Organic food1.63×Food & Beverages
Vegetarian cuisine1.86×Food & Beverages
Spanish cuisine1.94×Food & Beverages
Breakfast1.82×Food & Beverages
Milk1.64×Food & Beverages
Dinner1.79×Food & Beverages
Lunch1.93×Food & Beverages
Gourmet Foods1.63×Food & Beverages
Latin American cuisine2.36×Food & Beverages
Japanese cuisine2.12×Food & Beverages
Delivery order2.44×Food & Beverages
Dairy cattle3.25×Pets & Animals
Vegetable1.6×Food & Beverages
Mediterranean cuisine1.98×Food & Beverages
Soft drinks2.02×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Meat audience
TraitClusterScore
Community OrientationOPEN1.37
DIY MentalityTHRILL1.15
IndulgenceJOY1.13
SustainabilityBALANCE1.12
Need for SecurityCONSERVATISM1.11
Healthy LifestyleBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Meat
CountryShare
United States20.5%
Japan6.6%
United Kingdom4.2%

See Meat audiences in other countries

More Food & Beverages audiences in Spain

Frequently asked questions

How many fans does Meat have in Spain?

Meat has an estimated audience of 9,481,946 people in Spain, concentrated in Community of Madrid and Catalonia.

What is the gender split and age of Meat fans?

55.1% of Meat fans are female, 44.9% are male, with an average age of 45.7 years.

Which brands do Meat fans like most?

Meat fans show strongest brand affinity for Online shopping (1.5×), Seafood (2.53×), and Barbecue (1.83×) over the country average.

Where do Meat fans live in Spain?

Meat fans in Spain are most concentrated in Community of Madrid (reach 5,583,659), Catalonia (reach 2,329,263), and Andalusia (reach 1,742,303). These three regions account for the largest share of the active audience.

What other brands do Meat fans also like?

Beyond Meat itself, the audience over-indexes on Seafood (2.53×), Barbecue (1.83×), Local food (2.06×), and Italian cuisine (1.84×) compared to the Spain average.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.