Rascasse Audience Intelligence

Latin American cuisine Audience in Spain

A data profile of the people who buy, follow and care about Latin American cuisine in Spain — modelled from more than twelve digital signal sources. Latin American cuisine has an estimated audience of 2,648,575 people in Spain.

#7among Cuisine in Spain#961among Topic in Spain#94in Food & Beverages

The average Latin American cuisine fan in Spain is 45.6 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Latin American cuisine profile in Spain.

Audience size
2.6M
in Spain
Gender
61.1%♀
38.9% male
Age
45.6
average years
Country rank
#1454
Topic in Spain
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Latin American cuisine fans

61.1% are female, 38.9% are male, average age 45.6.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Latin American cuisine audience in Spain
MetricValue
Female61.1%
Male38.9%
Average age45.6
Estimated audience size2,648,575
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Latin American cuisine audience in Spain
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4926%
50+35%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Latin American cuisine audience comes from Spain.

Worldwide audience distribution share by country for Latin American cuisine
CountryShare
United States15.9%
Japan9.4%
Brazil8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Latin American cuisine audience in Spain is strongest.

Fig. 05

Top regions by affinity

Latin American cuisine fans by region: top regions in Spain
#RegionReachAffinity×
01Cantabria~40K1.22×
02Principality of Asturias~70K1.09×
03Region of Murcia~100K1.05×
04Balearic Islands~80K1.02×
05Castilla-La Mancha~100K1.01×
06Castile and León~100K0.99×
07Canary Islands~100K0.97×
08Galicia~100K0.96×
09Basque Autonomous Country~100K0.96×
10Comunidad Valenciana~300K0.93×
11Andalusia~500K0.91×
12Catalonia~400K0.88×
13Community of Madrid~400K0.87×
Appendix

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See Latin American cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Latin American cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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