Latin American cuisine Audience in Germany
Latin American cuisine has an estimated audience of 1,253,731 people in Germany. 64.2% are female, 35.8% are male, average age 39.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Diners, Mexican cuisine, Korean cuisine, Fast casual restaurants, Vietnamese cuisine.
The average Latin American cuisine fan in Germany is 39.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Diners, Mexican cuisine, Korean cuisine, with strongest over-indexing on Diners (6.65× the country average). Demographically, the Latin American cuisine audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Latin American cuisine fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 39.6 |
| Estimated audience size | 1,253,731 |
Audience persona
The typical Latin American cuisine fan in Germany is more female, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Diners.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 134,681 | 0.67× |
| Nordrhein-Westfalen | 67,324 | 0.25× |
| Baden-Württemberg | 66,011 | 0.39× |
| Thüringen | 57,115 | 1.79× |
| Rheinland-Pfalz | 54,815 | 0.87× |
| Niedersachsen | 51,733 | 0.42× |
| Berlin | 44,966 | 0.8× |
| Sachsen | 44,465 | 0.72× |
| Sachsen-Anhalt | 43,681 | 1.34× |
| Hessen | 42,915 | 0.45× |
| Brandenburg | 40,688 | 1.05× |
| Bremen | 40,187 | 3.75× |
| Schleswig-Holstein | 39,972 | 0.89× |
| Hamburg | 33,526 | 1.18× |
| Mecklenburg-Vorpommern | 33,291 | 1.39× |
| Saarland | 11,647 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diners | 6.65× | Food & Beverages |
| Mexican cuisine | 10.26× | Food & Beverages |
| Korean cuisine | 10.37× | Food & Beverages |
| Fast casual restaurants | 6.89× | Food & Beverages |
| Vietnamese cuisine | 10.16× | Food & Beverages |
| Thai cuisine | 10.08× | Food & Beverages |
| Greek cuisine | 9.16× | Food & Beverages |
| Spanish cuisine | 9× | Food & Beverages |
| Middle Eastern cuisine | 9.92× | Food & Beverages |
| Indian cuisine | 8.54× | Food & Beverages |
| Japanese cuisine | 5.83× | Food & Beverages |
| Chinese cuisine | 6.59× | Food & Beverages |
| German cuisine | 4.92× | Food & Beverages |
| Go Asia | 7.09× | Shopping |
| IKEA | 2× | Home & Garden |
| Tagesschau | 1.8× | Movies & TV |
| Italian cuisine | 3.06× | Food & Beverages |
| French cuisine | 4.64× | Food & Beverages |
| Barbie | 2.26× | Movies & TV |
| Juice | 3.5× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.01 |
| Indulgence | JOY | 1.95 |
| Healthy Lifestyle | BALANCE | 1.93 |
| DIY Mentality | THRILL | 1.79 |
| Sustainability | BALANCE | 1.78 |
| Luxury Orientation | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 9.4% |
| Brazil | 8.0% |
See Latin American cuisine audiences in other countries
- Latin American cuisine — United States
- Latin American cuisine — United Kingdom
- Latin American cuisine — France
- Latin American cuisine — Italy
- Latin American cuisine — Spain
- Latin American cuisine — Brazil
- Latin American cuisine — Japan
- Latin American cuisine — South Korea
- Latin American cuisine — India
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Latin American cuisine have in Germany?
Latin American cuisine has an estimated audience of 1,253,731 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Latin American cuisine fans?
64.2% of Latin American cuisine fans are female, 35.8% are male, with an average age of 39.6 years.
Which brands do Latin American cuisine fans like most?
Latin American cuisine fans show strongest brand affinity for Diners (6.65×), Mexican cuisine (10.26×), and Korean cuisine (10.37×) over the country average.
Where do Latin American cuisine fans live in Germany?
Latin American cuisine fans in Germany are most concentrated in Bayern (reach 134,681), Nordrhein-Westfalen (reach 67,324), and Baden-Württemberg (reach 66,011). These three regions account for the largest share of the active audience.
What other brands do Latin American cuisine fans also like?
Beyond Latin American cuisine itself, the audience over-indexes on Mexican cuisine (10.26×), Korean cuisine (10.37×), Fast casual restaurants (6.89×), and Vietnamese cuisine (10.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latin American cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.