Indian cuisine Audience in Germany
Indian cuisine has an estimated audience of 1,806,717 people in Germany. 58.1% are female, 41.9% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Local food, Cooking show, Reading, Music, Sunday Brunch.
The average Indian cuisine fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Local food, Cooking show, Reading, with strongest over-indexing on Local food (3.74× the country average). Demographically, the Indian cuisine audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Indian cuisine fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 37.6 |
| Estimated audience size | 1,806,717 |
Audience persona
The typical Indian cuisine fan in Germany is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Local food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 492,791 | 1.25× |
| Bayern | 345,078 | 1.19× |
| Baden-Württemberg | 288,394 | 1.17× |
| Niedersachsen | 181,532 | 1.03× |
| Hessen | 127,708 | 0.93× |
| Rheinland-Pfalz | 95,344 | 1.05× |
| Sachsen | 89,239 | 1.01× |
| Berlin | 83,876 | 1.04× |
| Brandenburg | 64,416 | 1.15× |
| Schleswig-Holstein | 59,844 | 0.92× |
| Thüringen | 59,190 | 1.29× |
| Hamburg | 39,507 | 0.97× |
| Sachsen-Anhalt | 34,161 | 0.73× |
| Mecklenburg-Vorpommern | 25,279 | 0.73× |
| Saarland | 15,449 | 0.7× |
| Bremen | 13,139 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 3.74× | Food & Beverages |
| Cooking show | 5.21× | Food & Beverages |
| Reading | 1.8× | Literature |
| Music | 1.72× | Business & Career |
| Sunday Brunch | 7× | Kids & Family |
| Take-out | 3.93× | Food & Beverages |
| Sustainable energy | 2.93× | Home & Garden |
| Business marketing | 5.17× | Business & Career |
| Foodservice | 4.91× | Food & Beverages |
| Efficient energy use | 3.02× | Technology & Electronics |
| Livemusic | 2.8× | Music & Radio |
| Home construction | 2.61× | Home & Garden |
| Thai cuisine | 6.69× | Food & Beverages |
| Fast casual restaurants | 4.24× | Food & Beverages |
| Cleaning | 4.34× | Home & Garden |
| Vegetarian cuisine | 2.44× | Food & Beverages |
| Home repair | 2.4× | Home & Garden |
| Healthy habits | 2.46× | Health |
| KARE | 13.5× | Movies & TV |
| Solar power | 2.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.14 |
| Sustainability | BALANCE | 1.76 |
| DIY Mentality | THRILL | 1.64 |
| Healthy Lifestyle | BALANCE | 1.59 |
| Luxury Orientation | PREMIUM | 1.51 |
| Design Affinity | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 13.4% |
| United States | 9.8% |
| Japan | 7.1% |
See Indian cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Indian cuisine have in Germany?
Indian cuisine has an estimated audience of 1,806,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Indian cuisine fans?
58.1% of Indian cuisine fans are female, 41.9% are male, with an average age of 37.6 years.
Which brands do Indian cuisine fans like most?
Indian cuisine fans show strongest brand affinity for Local food (3.74×), Cooking show (5.21×), and Reading (1.8×) over the country average.
Where do Indian cuisine fans live in Germany?
Indian cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 492,791), Bayern (reach 345,078), and Baden-Württemberg (reach 288,394). These three regions account for the largest share of the active audience.
What other brands do Indian cuisine fans also like?
Beyond Indian cuisine itself, the audience over-indexes on Cooking show (5.21×), Reading (1.8×), Music (1.72×), and Sunday Brunch (7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.