Rascasse Audience Intelligence

Indian cuisine Audience in Germany

A data profile of the people who buy, follow and care about Indian cuisine in Germany — modelled from more than twelve digital signal sources. Indian cuisine has an estimated audience of 1,806,717 people in Germany.

#9among Cuisine in Germany#2111among Topic in Germany#180in Food & Beverages

The average Indian cuisine fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Local food, Cooking show, Reading, with strongest over-indexing on Local food (3.74× the country average).

Demographically, the Indian cuisine audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Indian cuisine fan in Germany is more female, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Local food.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian cuisine profile in Germany.

Audience size
1.8M
in Germany
Gender
58.1%♀
41.9% male
Age
37.6
average years
Country rank
#3733
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian cuisine fans

58.1% are female, 41.9% are male, average age 37.6.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Indian cuisine audience in Germany
MetricValue
Female58.1%
Male41.9%
Average age37.6
Estimated audience size1,806,717
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Indian cuisine audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Indian cuisine audience comes from Germany.

Worldwide audience distribution share by country for Indian cuisine
CountryShare
India13.4%
United States9.8%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Indian cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.20×
02Thüringen~50K1.16×
03Bayern~300K1.13×
04Baden-Württemberg~300K1.13×
05Rheinland-Pfalz~100K1.13×
06Brandenburg~60K1.08×
07Sachsen~90K1.06×
08Bremen~20K1.06×
09Berlin~80K1.00×
10Niedersachsen~200K0.99×
11Hamburg~40K0.97×
12Mecklenburg-Vorpommern~30K0.97×
13Hessen~100K0.94×
14Schleswig-Holstein~60K0.94×
15Saarland~20K0.88×
16Sachsen-Anhalt~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Indian cuisine, Germany
0.84×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian cuisine audience
#·InterestCategoryAffinity×
01KAREMovies & TV13.50×
02Sunday BrunchKids & Family7.00×
03Thai cuisineFood & Beverages6.69×
04Cooking showFood & Beverages5.21×
05Business marketingBusiness & Career5.17×
06FoodserviceFood & Beverages4.91×
07CleaningHome & Garden4.34×
08Fast casual restaurantsFood & Beverages4.24×
09Take-outFood & Beverages3.93×
10Local foodFood & Beverages3.74×
11Efficient energy useTechnology & Electronics3.02×
12Sustainable energyHome & Garden2.93×
13LivemusicMusic & Radio2.80×
14Solar powerHome & Garden2.79×
15Home constructionHome & Garden2.61×
16Healthy habitsHealth2.46×
17Vegetarian cuisineFood & Beverages2.44×
18Home repairHome & Garden2.40×
19ReadingLiterature1.80×
20MusicBusiness & Career1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian cuisine audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.24×
Early Adopter MentalityPOWER1.90×
IndulgenceJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian cuisine audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.91×
PatriotismCONSERVATISM0.99×
SpiritualityBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indian cuisine have in Germany?

Indian cuisine has an estimated audience of 1,806,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Indian cuisine fans?

58.1% of Indian cuisine fans are female, 41.9% are male, with an average age of 37.6 years.

03

Which brands do Indian cuisine fans like most?

Indian cuisine fans show strongest brand affinity for Local food (3.74×), Cooking show (5.21×), and Reading (1.8×) over the country average.

04

Where do Indian cuisine fans live in Germany?

Indian cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Indian cuisine fans also like?

Beyond Indian cuisine itself, the audience over-indexes on Cooking show (5.21×), Reading (1.8×), Music (1.72×), and Sunday Brunch (7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Indian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Indian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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