Cleaning Audience in Germany
Cleaning has an estimated audience of 3,136,637 people in Germany. 40.2% are female, 59.8% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Artistic inspiration, Natural rubber, VfL Wolfsburg.
The average Cleaning fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Artistic inspiration, with strongest over-indexing on Gil Ofarim (2.26× the country average). Demographically, the Cleaning audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Cleaning fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 37.3 |
| Estimated audience size | 3,136,637 |
Audience persona
The typical Cleaning fan in Germany is more male, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 762,967 | 1.11× |
| Bayern | 631,477 | 1.25× |
| Baden-Württemberg | 450,757 | 1.05× |
| Hessen | 279,998 | 1.17× |
| Berlin | 267,640 | 1.91× |
| Niedersachsen | 267,509 | 0.88× |
| Rheinland-Pfalz | 132,914 | 0.85× |
| Sachsen | 129,948 | 0.84× |
| Hamburg | 114,326 | 1.61× |
| Schleswig-Holstein | 108,506 | 0.96× |
| Brandenburg | 78,271 | 0.8× |
| Sachsen-Anhalt | 55,883 | 0.69× |
| Thüringen | 49,022 | 0.61× |
| Mecklenburg-Vorpommern | 36,885 | 0.62× |
| Saarland | 26,431 | 0.69× |
| Bremen | 25,492 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.26× | Music & Radio |
| Progressive rock | 2.33× | Music & Radio |
| Artistic inspiration | 1.56× | Arts & Culture |
| Natural rubber | 2.45× | Cars & Mobility |
| VfL Wolfsburg | 1.65× | Sports |
| Motion Picture Association of America | 7.14× | Movies & TV |
| Handmade Gifts | 1.78× | Kids & Family |
| Emil Nolde | 4.34× | Arts & Culture |
| Business English | 2.19× | Business & Career |
| Grappling | 1.53× | Sports |
| Low-carbon emission | 3.92× | Politics & Society |
| Icon (magazine) | 1.56× | Arts & Culture |
| Regional styles of Mexican music | 4.55× | Music & Radio |
| Braun Büffel | 5.31× | Fashion & Accessoires |
| Bugatti Chiron | 3.19× | Cars & Mobility |
| Home Delivery | 1.5× | Food & Beverages |
| Haitian Vodou | 1.66× | Politics & Society |
| Building insulation | 2.15× | Home & Garden |
| Anton Hofreiter | 2.7× | Politics & Society |
| Staycation | 1.77× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.1 |
| Quality Awareness | PREMIUM | 2.03 |
| DIY Mentality | THRILL | 2.01 |
| Sports Activity | POWER | 1.89 |
| Sustainability | BALANCE | 1.83 |
| Urban Lifestyle | OPEN | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.0% |
| United Kingdom | 5.6% |
See Cleaning audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cleaning have in Germany?
Cleaning has an estimated audience of 3,136,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cleaning fans?
40.2% of Cleaning fans are female, 59.8% are male, with an average age of 37.3 years.
Which brands do Cleaning fans like most?
Cleaning fans show strongest brand affinity for Gil Ofarim (2.26×), Progressive rock (2.33×), and Artistic inspiration (1.56×) over the country average.
Where do Cleaning fans live in Germany?
Cleaning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 762,967), Bayern (reach 631,477), and Baden-Württemberg (reach 450,757). These three regions account for the largest share of the active audience.
What other brands do Cleaning fans also like?
Beyond Cleaning itself, the audience over-indexes on Progressive rock (2.33×), Artistic inspiration (1.56×), Natural rubber (2.45×), and VfL Wolfsburg (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.