Cleaning Audience in United States

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Cleaning has an estimated audience of 18,080,828 people in United States. 50.9% are female, 49.1% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Historic site, Governor of Michigan, Goop, Grinch.

The average Cleaning fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Historic site, Governor of Michigan, with strongest over-indexing on Vocal harmony (14.52× the country average). Demographically, the Cleaning audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cleaning fans

Demographic split for Cleaning audience in United States
MetricValue
Female50.9%
Male49.1%
Average age39.2
Estimated audience size18,080,828

Audience persona

The typical Cleaning fan in United States is balanced, around 39.2 years old, with strong Pet Ownership tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Cleaning in United States
RegionReachAffinity
California2,493,4101.25×
Texas1,833,3901.18×
Florida1,470,1781.2×
New York1,105,3271.09×
Georgia653,6621.17×
Illinois629,3891.04×
Pennsylvania583,5000.96×
North Carolina583,1301.07×
Ohio576,0521.03×
Washington507,2191.4×
New Jersey473,5441.03×
Virginia472,0681.07×
Michigan464,5540.98×
Arizona439,9791.19×
Tennessee375,9931.04×
Massachusetts341,7710.96×
Indiana338,2431.02×
Maryland332,6471.07×
Missouri311,0931.07×
South Carolina287,8491.06×
Oregon275,8021.33×
Minnesota275,0971.06×
Colorado271,0780.95×
Wisconsin245,4990.9×
Kentucky236,6261.04×
Alabama226,9520.9×
Louisiana221,6860.95×
Oklahoma208,8761.04×
Nevada180,1461.03×
Connecticut171,0390.94×
Utah166,3751.03×
Kansas152,8441.07×
Arkansas147,8720.99×
Mississippi146,9480.99×
Iowa141,6200.95×
New Mexico91,1691.01×
Idaho89,7760.99×
Nebraska88,8080.98×
West Virginia75,5110.9×
Hawaii71,7220.92×
New Hampshire58,2790.82×
Maine54,9330.85×
Washington, District of Columbia53,8470.99×
Rhode Island48,0140.83×
Montana43,6060.87×
Delaware41,2200.83×
North Dakota34,7750.94×
South Dakota34,1170.82×
Alaska29,2030.76×
Vermont22,6760.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cleaning audience
BrandAffinityCategory
Vocal harmony14.52×Music & Radio
Historic site11.56×Arts & Culture
Governor of Michigan18.7×Politics & Society
Goop12.75×Internet & Social Media
Grinch8.18×Movies & TV
Hipster18.44×Politics & Society
Fairy godmother14.09×Literature
Wok11.79×Food & Beverages
Cherish (group)17.36×Music & Radio
Hibachi12.42×Food & Beverages
headspace14.73×Health
Google Home9.54×Technology & Electronics
Mathcore11.03×Music & Radio
El Paso County, Colorado17.49×Travel & Leisure
Grace Slick11.68×Music & Radio
TV Fanatic13.59×Movies & TV
Guitarist (magazine)13.56×Music & Radio
La Jolla10.34×Travel & Leisure
Nebraska Cornhuskers football3.88×Sports
edureka38.85×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cleaning audience
TraitClusterScore
Pet OwnershipJOY3.02
Family OrientationCONSERVATISM1.92
IndulgenceJOY1.91
Design AffinityPREMIUM1.84
Convenience OrientationPREMIUM1.59
DIY MentalityTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Cleaning
CountryShare
United States21.6%
Japan6.0%
United Kingdom5.6%

See Cleaning audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cleaning have in United States?

Cleaning has an estimated audience of 18,080,828 people in United States, concentrated in California and Texas.

What is the gender split and age of Cleaning fans?

50.9% of Cleaning fans are female, 49.1% are male, with an average age of 39.2 years.

Which brands do Cleaning fans like most?

Cleaning fans show strongest brand affinity for Vocal harmony (14.52×), Historic site (11.56×), and Governor of Michigan (18.7×) over the country average.

Where do Cleaning fans live in United States?

Cleaning fans in United States are most concentrated in California (reach 2,493,410), Texas (reach 1,833,390), and Florida (reach 1,470,178). These three regions account for the largest share of the active audience.

What other brands do Cleaning fans also like?

Beyond Cleaning itself, the audience over-indexes on Historic site (11.56×), Governor of Michigan (18.7×), Goop (12.75×), and Grinch (8.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.