Rascasse Audience Intelligence

Cleaning Audience in United States

A data profile of the people who buy, follow and care about Cleaning in United States — modelled from more than twelve digital signal sources. Cleaning has an estimated audience of 18,080,828 people in United States.

#1280among Topic in United States#144in Home & Garden

The average Cleaning fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cleanliness, Carpet cleaning, Planet Fitness, with strongest over-indexing on Cleanliness (21.38× the country average).

Demographically, the Cleaning audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cleaning fan in United States is balanced, around 39.2 years old, with strong Pet Ownership tendencies and a notable affinity for Cleanliness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleaning profile in United States.

Audience size
18.1M
in United States
Gender
50.9%♀
49.1% male
Age
39.2
average years
Country rank
#1865
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleaning fans

50.9% are female, 49.1% are male, average age 39.2.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Cleaning audience in United States
MetricValue
Female50.9%
Male49.1%
Average age39.2
Estimated audience size18,080,828
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Cleaning audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Cleaning audience comes from United States.

Worldwide audience distribution share by country for Cleaning
CountryShare
United States21.6%
Japan6.0%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleaning audience in United States is strongest.

Fig. 05

Top regions by affinity

Cleaning fans by region: top regions in United States
#RegionReachAffinity×
01Washington~500K1.29×
02Oregon~300K1.29×
03California~2.5M1.17×
04Florida~1.5M1.16×
05Arizona~400K1.14×
06Texas~1.5M1.11×
07Georgia~600K1.11×
08New York~1M1.08×
09Kansas~200K1.08×
10South Carolina~300K1.05×
11Virginia~500K1.04×
12Maryland~300K1.04×
13Missouri~300K1.04×
14Kentucky~200K1.04×
15Oklahoma~200K1.04×
16Nevada~200K1.04×
17Tennessee~400K1.03×
18Minnesota~300K1.03×
19Mississippi~200K1.03×
20New Mexico~90K1.03×
21North Carolina~600K1.02×
22New Jersey~500K1.02×
23Illinois~600K1.01×
24Arkansas~200K1.01×
25Idaho~90K1.01×
26Ohio~600K1.00×
27Indiana~300K1.00×
28Connecticut~200K1.00×
29Hawaii~80K1.00×
30Louisiana~200K0.99×
31Utah~200K0.98×
32Nebraska~90K0.98×
33Washington, District of Columbia~50K0.98×
34Michigan~500K0.97×
35Iowa~100K0.96×
36Colorado~300K0.95×
37Alabama~200K0.95×
38West Virginia~80K0.95×
39Pennsylvania~600K0.94×
40Massachusetts~300K0.94×
41Montana~50K0.94×
42North Dakota~30K0.94×
43Wisconsin~200K0.92×
44Maine~60K0.92×
45Delaware~50K0.92×
46Rhode Island~50K0.89×
47South Dakota~40K0.89×
48Alaska~30K0.89×
49New Hampshire~60K0.87×
50Vermont~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Cleaning, United States
0.85×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleaning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleaning audience
#·InterestCategoryAffinity×
01CleanlinessHome & Garden21.38×
02Pet CarePets & Animals15.51×
03Carpet cleaningHome & Garden5.95×
04Pressure cookingHome & Garden5.77×
05High-net-worth individualBusiness & Career5.22×
06Family carCars & Mobility5.07×
07Customer satisfactionBusiness & Career4.58×
08BB creamBeauty & Wellness4.42×
09CarcareCars & Mobility4.23×
10Information securityBusiness & Career4.17×
11KitchenwareHome & Garden3.25×
12Diaper bagKids & Family3.09×
13Real propertyHome & Garden2.80×
14Planet FitnessSports2.44×
15Computer hardwareTechnology & Electronics2.39×
16MetaphysicsBusiness & Career2.15×
17Take-outFood & Beverages1.95×
18LeatherFashion & Accessoires1.71×
19RenovationHome & Garden1.69×
20Trader Joe'sShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleaning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleaning audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.82×
IndulgenceJOY2.49×
Family OrientationCONSERVATISM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleaning audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.74×
Healthy LifestyleBALANCE0.88×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleaning have in United States?

Cleaning has an estimated audience of 18,080,828 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cleaning fans?

50.9% of Cleaning fans are female, 49.1% are male, with an average age of 39.2 years.

03

Which brands do Cleaning fans like most?

Cleaning fans show strongest brand affinity for Cleanliness (21.38×), Carpet cleaning (5.95×), and Planet Fitness (2.44×) over the country average.

04

Where do Cleaning fans live in United States?

Cleaning fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Cleaning fans also like?

Beyond Cleaning itself, the audience over-indexes on Carpet cleaning (5.95×), Planet Fitness (2.44×), Kitchenware (3.25×), and Real property (2.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cleaning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →