Cleaning Audience in United States

Cleaning has an estimated audience of 18,080,828 people in United States. 50.9% are female, 49.1% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average Cleaning fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (17.57× the country average). Demographically, the Cleaning audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cleaning fans

Demographic split for Cleaning audience in United States
MetricValue
Female50.9%
Male49.1%
Average age39.2
Estimated audience size18,080,828

Audience persona

The typical Cleaning fan in United States is balanced, around 39.2 years old, with strong Pet Ownership tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Cleaning in United States
RegionReachAffinity
California2,493,4101.25×
Texas1,833,3901.18×
Florida1,470,1781.2×
New York1,105,3271.09×
Georgia653,6621.17×
Illinois629,3891.04×
Pennsylvania583,5000.96×
North Carolina583,1301.07×
Ohio576,0521.03×
Washington507,2191.4×
New Jersey473,5441.03×
Virginia472,0681.07×
Michigan464,5540.98×
Arizona439,9791.19×
Tennessee375,9931.04×
Massachusetts341,7710.96×
Indiana338,2431.02×
Maryland332,6471.07×
Missouri311,0931.07×
South Carolina287,8491.06×
Oregon275,8021.33×
Minnesota275,0971.06×
Colorado271,0780.95×
Wisconsin245,4990.9×
Kentucky236,6261.04×
Alabama226,9520.9×
Louisiana221,6860.95×
Oklahoma208,8761.04×
Nevada180,1461.03×
Connecticut171,0390.94×
Utah166,3751.03×
Kansas152,8441.07×
Arkansas147,8720.99×
Mississippi146,9480.99×
Iowa141,6200.95×
New Mexico91,1691.01×
Idaho89,7760.99×
Nebraska88,8080.98×
West Virginia75,5110.9×
Hawaii71,7220.92×
New Hampshire58,2790.82×
Maine54,9330.85×
Washington, District of Columbia53,8470.99×
Rhode Island48,0140.83×
Montana43,6060.87×
Delaware41,2200.83×
North Dakota34,7750.94×
South Dakota34,1170.82×
Alaska29,2030.76×
Vermont22,6760.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cleaning audience
BrandAffinityCategory
Google Maps17.57×Internet & Social Media
Capital One15.84×Business & Career
Indeed.com16.03×Business & Career
CarGurus18.68×Cars & Mobility
Enterprise Rent-A-Car16.54×Cars & Mobility
Google News14.86×News
AccuWeather14.82×Home & Garden
Circle K16.1×Shopping
Bruce Willis14.58×Movies & TV
Aaron Rodgers12.9×Sports
Apple Store15.68×Shopping
DeviantArt14.04×Internet & Social Media
Khan Academy16.49×Business & Career
Cleanliness17.61×Home & Garden
Diane Keaton11.79×Movies & TV
Jeff Bezos20.45×Business & Career
ICloud16.52×Technology & Electronics
Billy Bob Thornton15.45×Movies & TV
Beetlejuice8.52×Movies & TV
Google Earth16.74×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cleaning audience
TraitClusterScore
Pet OwnershipJOY3.02
Family OrientationCONSERVATISM1.92
IndulgenceJOY1.91
Design AffinityPREMIUM1.84
Convenience OrientationPREMIUM1.59
DIY MentalityTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Cleaning
CountryShare
United States21.6%
Japan6.0%
United Kingdom5.6%

See Cleaning audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cleaning have in United States?

Cleaning has an estimated audience of 18,080,828 people in United States, concentrated in California and Texas.

What is the gender split and age of Cleaning fans?

50.9% of Cleaning fans are female, 49.1% are male, with an average age of 39.2 years.

Which brands do Cleaning fans like most?

Cleaning fans show strongest brand affinity for Google Maps (17.57×), Capital One (15.84×), and Indeed.com (16.03×) over the country average.

Where do Cleaning fans live in United States?

Cleaning fans in United States are most concentrated in California (reach 2,493,410), Texas (reach 1,833,390), and Florida (reach 1,470,178). These three regions account for the largest share of the active audience.

What other brands do Cleaning fans also like?

Beyond Cleaning itself, the audience over-indexes on Capital One (15.84×), Indeed.com (16.03×), CarGurus (18.68×), and Enterprise Rent-A-Car (16.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.