A data profile of the people who buy, follow and care about Cleaning in Brazil — modelled from more than twelve digital signal sources. Cleaning has an estimated audience of 3,404,782 people in Brazil.
Cleaning has an estimated audience of 3,404,782 people in Brazil. 58.3% are female, 41.7% are male, average age 44.0. Top brand affinities: Dyson, Do it yourself (DIY), Dishwasher, Automobile repair shop, Carcare.
Top brand affinities include Dyson, Do it yourself (DIY), Dishwasher, with strongest over-indexing on Dyson (63.2× the country average).
Demographically, the Cleaning audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Cleaning fan in Brazil is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Dyson.
The key figures that characterise the Cleaning profile in Brazil.
58.3% are female, 41.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 44.0 |
| Estimated audience size | 3,404,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Cleaning audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.0% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Cleaning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dyson | Home & Garden | 63.20× | ||
| 02 | Laundry Service | Home & Garden | 26.89× | ||
| 03 | Dishwasher | Home & Garden | 9.23× | ||
| 04 | Automobile repair shop | Cars & Mobility | 8.65× | ||
| 05 | Carcare | Cars & Mobility | 8.14× | ||
| 06 | Laundry detergent | Home & Garden | 7.20× | ||
| 07 | Auto detailing | Cars & Mobility | 7.13× | ||
| 08 | Ariel (detergent) | Home & Garden | 5.04× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 3.74× | ||
| 10 | Mixed martial arts | Sports | 3.51× | ||
| 11 | Real property | Home & Garden | 2.35× | ||
| 12 | Sweepstakes | Games | 2.15× | ||
| 13 | Electrolux | Home & Garden | 1.95× | ||
| 14 | mulheres | Movies & TV | 1.74× | ||
| 15 | Localiza | Cars & Mobility | 1.64× | ||
| 16 | Renovation | Home & Garden | 1.63× | ||
| 17 | Carrefour | Shopping | 1.60× | ||
| 18 | Michael Jackson | Music & Radio | 1.58× | ||
| 19 | Lojas Renner | Fashion & Accessoires | 1.57× | ||
| 20 | Furniture | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.11× | |
| Patriotism | CONSERVATISM | 3.03× | |
| DIY Mentality | THRILL | 2.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.67× | |
| Tradition | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.