Electrolux Target Market in Brazil
Electrolux has an estimated audience of 10,453,642 people in Brazil. 67.0% are female, 33.0% are male, average age 46.2. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Vacuum cleaner, Fast Shop, Midea (company), Preta Gil, Philco.
The average Electrolux fan in Brazil is 46.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Vacuum cleaner, Fast Shop, Midea (company), with strongest over-indexing on Vacuum cleaner (5.48× the country average). Demographically, the Electrolux audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Customer demographics of Electrolux
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 46.2 |
| Estimated audience size | 10,453,642 |
Audience persona
The typical Electrolux fan in Brazil is more female, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Vacuum cleaner.
Electrolux customers by region in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~4M | 1.55× |
| Minas Gerais | ~1.5M | 1.22× |
| Rio de Janeiro | ~1M | 1.24× |
| Paraná | ~1M | 1.88× |
| Rio Grande do Sul | ~800K | 1.27× |
| Bahia | ~800K | 1.13× |
| Santa Catarina | ~700K | 1.46× |
| Pernambuco | ~500K | 1.04× |
| Espírito Santo | ~400K | 1.73× |
| Ceará | ~400K | 0.77× |
| Goiás | ~300K | 0.87× |
| Federal District | ~200K | 1.3× |
| Paraíba | ~200K | 1× |
| Maranhão | ~200K | 0.79× |
| Rio Grande do Norte | ~200K | 0.98× |
| Alagoas | ~200K | 1.03× |
| Mato Grosso | ~200K | 0.79× |
| Pará | ~200K | 0.45× |
| Piauí | ~100K | 0.95× |
| Mato Grosso do Sul | ~100K | 0.88× |
| Amazonas | ~100K | 0.7× |
| Sergipe | ~100K | 0.96× |
| Rondônia | ~70K | 0.82× |
| Tocantins | ~40K | 0.6× |
| Acre | ~20K | 0.6× |
| Roraima | ~20K | 0.67× |
| Amapá | ~20K | 0.49× |
Top brand affinities of the Electrolux audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacuum cleaner | 5.48× | Home & Garden |
| Fast Shop | 4.98× | Shopping |
| Midea (company) | 5.99× | Home & Garden |
| Preta Gil | 1.56× | Music & Radio |
| Philco | 6.21× | Technology & Electronics |
| The Tudors | 10.97× | Movies & TV |
| Carrefour | 1.79× | Shopping |
| Home Appliances | 1.62× | Home & Garden |
| Chocolate (2008 film) | 2.98× | Movies & TV |
| Buscapé | 2.25× | Shopping |
| Garden | 1.54× | Home & Garden |
| Airbnb | 1.59× | Travel & Leisure |
| Renovation | 1.78× | Home & Garden |
| Mattress | 2.04× | Home & Garden |
| Dishwasher | 4.37× | Home & Garden |
| Washing machine | 3.86× | Home & Garden |
| 1.68× | Internet & Social Media | |
| Hypermarket | 1.52× | Shopping |
| Sleep | 1.74× | Health |
| Bedding | 2.15× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.06 |
| DIY Mentality | THRILL | 1.67 |
| Indulgence | JOY | 1.46 |
| Design Affinity | PREMIUM | 1.44 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Convenience Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 35.6% |
| United States | 12.1% |
| Italy | 6.0% |
See Electrolux audiences in other countries
More Domestic appliances audiences in Brazil
- Dyson (620,849)
- Siemens (442,239)
- General Electric (421,370)
- Thermomix (395,348)
- Robert Bosch (275,749)
Frequently asked questions
Who is Electrolux's target market in Brazil?
Electrolux's target market in Brazil covers an estimated 10,453,642 people, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Electrolux customers?
67.0% of the Electrolux audience are female, 33.0% are male, with an average age of 46.2 years.
Which brands do Electrolux fans like most?
Electrolux fans show strongest brand affinity for Vacuum cleaner (5.48×), Fast Shop (4.98×), and Midea (company) (5.99×) over the country average.
Where do Electrolux fans live in Brazil?
Electrolux fans in Brazil are most concentrated in São Paulo (reach ~4M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Electrolux fans also like?
Beyond Electrolux itself, the audience over-indexes on Fast Shop (4.98×), Midea (company) (5.99×), Preta Gil (1.56×), and Philco (6.21×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Electrolux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.