A data profile of the people who buy, follow and care about Electrolux in Brazil — modelled from more than twelve digital signal sources. Electrolux has an estimated audience of 10,672,386 people in Brazil.
The average Electrolux fan in Brazil is 46.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Vacuum cleaner, Fast Shop, Midea (company), with strongest over-indexing on Vacuum cleaner (5.48× the country average).
Demographically, the Electrolux audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Electrolux fan in Brazil is more female, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Vacuum cleaner.
The key figures that characterise the Electrolux profile in Brazil.
67.0% are female, 33.0% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 46.2 |
| Estimated audience size | 10,672,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 32% | |
| 50+ | 30% |
of the worldwide Electrolux audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 35.9% |
| United States | 11.9% |
| Italy | 6.4% |
Where the Electrolux audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~1M | 1.88× | |
| 02 | Espírito Santo | ~400K | 1.73× | |
| 03 | São Paulo | ~4M | 1.55× | |
| 04 | Santa Catarina | ~700K | 1.46× | |
| 05 | Federal District | ~200K | 1.30× | |
| 06 | Rio Grande do Sul | ~800K | 1.27× | |
| 07 | Rio de Janeiro | ~1M | 1.24× | |
| 08 | Minas Gerais | ~1.5M | 1.22× | |
| 09 | Bahia | ~800K | 1.13× | |
| 10 | Pernambuco | ~500K | 1.04× | |
| 11 | Alagoas | ~200K | 1.03× | |
| 12 | Paraíba | ~200K | 1.00× | |
| 13 | Rio Grande do Norte | ~200K | 0.98× | |
| 14 | Sergipe | ~100K | 0.96× | |
| 15 | Piauí | ~100K | 0.95× | |
| 16 | Mato Grosso do Sul | ~100K | 0.88× | |
| 17 | Goiás | ~300K | 0.87× | |
| 18 | Rondônia | ~70K | 0.82× | |
| 19 | Maranhão | ~200K | 0.79× | |
| 20 | Mato Grosso | ~200K | 0.79× | |
| 21 | Ceará | ~400K | 0.77× | |
| 22 | Amazonas | ~100K | 0.70× | |
| 23 | Roraima | ~20K | 0.67× | |
| 24 | Tocantins | ~40K | 0.60× | |
| 25 | Acre | ~20K | 0.60× | |
| 26 | Amapá | ~20K | 0.49× | |
| 27 | Pará | ~200K | 0.45× |
The strongest cross-interests of the Electrolux audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Tudors | Movies & TV | 10.97× | ||
| 02 | Philco | Technology & Electronics | 6.21× | ||
| 03 | Midea (company) | Home & Garden | 5.99× | ||
| 04 | Vacuum cleaner | Home & Garden | 5.48× | ||
| 05 | Fast Shop | Shopping | 4.98× | ||
| 06 | Dishwasher | Home & Garden | 4.37× | ||
| 07 | Washing machine | Home & Garden | 3.86× | ||
| 08 | Chocolate (2008 film) | Movies & TV | 2.98× | ||
| 09 | Buscapé | Shopping | 2.25× | ||
| 10 | Bedding | Home & Garden | 2.15× | ||
| 11 | Mattress | Home & Garden | 2.04× | ||
| 12 | Carrefour | Shopping | 1.79× | ||
| 13 | Renovation | Home & Garden | 1.78× | ||
| 14 | Sleep | Health | 1.74× | ||
| 15 | Internet & Social Media | 1.68× | |||
| 16 | Home Appliances | Home & Garden | 1.62× | ||
| 17 | Airbnb | Travel & Leisure | 1.59× | ||
| 18 | Preta Gil | Music & Radio | 1.56× | ||
| 19 | Garden | Home & Garden | 1.54× | ||
| 20 | Hypermarket | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.06× | |
| DIY Mentality | THRILL | 1.67× | |
| Indulgence | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Risk Appetite | THRILL | 0.95× | |
| Family Orientation | CONSERVATISM | 1.00× |
Electrolux's target market in Brazil covers an estimated 10,672,386 people, concentrated in São Paulo and Minas Gerais.
67.0% of the Electrolux audience are female, 33.0% are male, with an average age of 46.2 years.
Electrolux fans show strongest brand affinity for Vacuum cleaner (5.48×), Fast Shop (4.98×), and Midea (company) (5.99×) over the country average.
Electrolux fans in Brazil are most concentrated in São Paulo (reach ~4M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Electrolux itself, the audience over-indexes on Fast Shop (4.98×), Midea (company) (5.99×), Philco (6.21×), and The Tudors (10.97×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Electrolux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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