Electrolux Audience in Germany
Electrolux has an estimated audience of 437,110 people in Germany. 59.8% are female, 40.2% are male, average age 41.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Microwave oven, Siemens Energy, Maytag, Citizen, General Electric.
The average Electrolux fan in Germany is 41.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Microwave oven, Siemens Energy, Maytag, with strongest over-indexing on Microwave oven (38.56× the country average). Demographically, the Electrolux audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Electrolux fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 41.5 |
| Estimated audience size | 437,110 |
Audience persona
The typical Electrolux fan in Germany is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Microwave oven.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 104,269 | 1.48× |
| Nordrhein-Westfalen | 97,563 | 1.02× |
| Baden-Württemberg | 83,325 | 1.4× |
| Hessen | 42,599 | 1.28× |
| Niedersachsen | 37,372 | 0.88× |
| Rheinland-Pfalz | 21,992 | 1× |
| Berlin | 21,678 | 1.11× |
| Sachsen | 18,850 | 0.88× |
| Brandenburg | 15,228 | 1.12× |
| Schleswig-Holstein | 14,911 | 0.95× |
| Hamburg | 10,196 | 1.03× |
| Sachsen-Anhalt | 8,571 | 0.76× |
| Thüringen | 7,485 | 0.67× |
| Mecklenburg-Vorpommern | 6,739 | 0.81× |
| Saarland | 4,230 | 0.79× |
| Bremen | 3,055 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Microwave oven | 38.56× | Home & Garden |
| Siemens Energy | 43.94× | Business & Career |
| Maytag | 288.74× | Home & Garden |
| Citizen | 47.41× | Music & Radio |
| General Electric | 126.53× | Home & Garden |
| Microwave | 47.42× | Home & Garden |
| Peter Hahn | 20× | Fashion & Accessoires |
| Clothes dryer | 27.72× | Home & Garden |
| Whirlpool Corporation | 25.12× | Home & Garden |
| Frying pan | 21.27× | Home & Garden |
| Vacuum cleaner | 11.63× | Home & Garden |
| Laundry room | 31.94× | Home & Garden |
| Sunday Natural | 9.3× | Health |
| Heat pump | 12.69× | Home & Garden |
| Husqvarna | 17.47× | Home & Garden |
| Dishwasher | 18.03× | Home & Garden |
| Lawn mower | 12.02× | Home & Garden |
| Wischmopp | 19.73× | Home & Garden |
| HVAC | 8.27× | Home & Garden |
| Grinch | 14.7× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.88 |
| Convenience Orientation | PREMIUM | 1.96 |
| DIY Mentality | THRILL | 1.83 |
| Indulgence | JOY | 1.52 |
| Family Orientation | CONSERVATISM | 1.51 |
| Luxury Orientation | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 35.8% |
| United States | 12.2% |
| Italy | 6.1% |
See Electrolux audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Electrolux have in Germany?
Electrolux has an estimated audience of 437,110 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Electrolux fans?
59.8% of Electrolux fans are female, 40.2% are male, with an average age of 41.5 years.
Which brands do Electrolux fans like most?
Electrolux fans show strongest brand affinity for Microwave oven (38.56×), Siemens Energy (43.94×), and Maytag (288.74×) over the country average.
Where do Electrolux fans live in Germany?
Electrolux fans in Germany are most concentrated in Bayern (reach 104,269), Nordrhein-Westfalen (reach 97,563), and Baden-Württemberg (reach 83,325). These three regions account for the largest share of the active audience.
What other brands do Electrolux fans also like?
Beyond Electrolux itself, the audience over-indexes on Siemens Energy (43.94×), Maytag (288.74×), Citizen (47.41×), and General Electric (126.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electrolux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.