Rascasse Audience Intelligence

Electrolux Target Market in Germany

A data profile of the people who buy, follow and care about Electrolux in Germany — modelled from more than twelve digital signal sources. Electrolux has an estimated audience of 436,272 people in Germany.

#19among Domestic appliances in Germany#1690among Brand in Germany#702in Home & Garden

The average Electrolux fan in Germany is 41.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Microwave oven, Siemens Energy, Citizen, with strongest over-indexing on Microwave oven (38.56× the country average).

Demographically, the Electrolux audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electrolux fan in Germany is more female, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Microwave oven.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electrolux profile in Germany.

Audience size
436K
in Germany
Gender
59.8%♀
40.2% male
Age
41.5
average years
Country rank
#13075
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Electrolux

59.8% are female, 40.2% are male, average age 41.5.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Electrolux audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age41.5
Estimated audience size436,272
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Electrolux audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3923%
40-4926%
50+21%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Electrolux audience comes from Germany.

Worldwide audience distribution share by country for Electrolux
CountryShare
Brazil35.9%
United States11.9%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electrolux audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electrolux customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.44×
02Baden-Württemberg~80K1.37×
03Hessen~40K1.25×
04Brandenburg~10K1.08×
05Berlin~20K1.06×
06Rheinland-Pfalz~20K1.02×
07Hamburg~10K1.00×
08Nordrhein-Westfalen~90K0.99×
09Schleswig-Holstein~10K0.95×
10Bremen~3K0.91×
11Sachsen~20K0.90×
12Saarland~5K0.89×
13Niedersachsen~40K0.88×
14Mecklenburg-Vorpommern~7K0.86×
15Sachsen-Anhalt~9K0.81×
16Thüringen~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Electrolux, Germany
0.78×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electrolux audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electrolux audience
#·InterestCategoryAffinity×
01MaytagHome & Garden288.74×
02General ElectricHome & Garden126.53×
03MicrowaveHome & Garden47.42×
04CitizenMusic & Radio47.41×
05Siemens EnergyBusiness & Career43.94×
06Microwave ovenHome & Garden38.56×
07Laundry roomHome & Garden31.94×
08Clothes dryerHome & Garden27.72×
09Whirlpool CorporationHome & Garden25.12×
10Frying panHome & Garden21.27×
11Peter HahnFashion & Accessoires20.00×
12WischmoppHome & Garden19.73×
13DishwasherHome & Garden18.03×
14HusqvarnaHome & Garden17.47×
15GrinchMovies & TV14.70×
16Heat pumpHome & Garden12.69×
17Lawn mowerHome & Garden12.02×
18Vacuum cleanerHome & Garden11.63×
19Sunday NaturalHealth9.30×
20HVACHome & Garden8.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electrolux audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electrolux audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.64×
DIY MentalityTHRILL2.40×
IndulgenceJOY2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electrolux audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.70×
TravellingTHRILL0.74×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Electrolux's target market in Germany?

Electrolux's target market in Germany covers an estimated 436,272 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Electrolux customers?

59.8% of the Electrolux audience are female, 40.2% are male, with an average age of 41.5 years.

03

Which brands do Electrolux fans like most?

Electrolux fans show strongest brand affinity for Microwave oven (38.56×), Siemens Energy (43.94×), and Citizen (47.41×) over the country average.

04

Where do Electrolux fans live in Germany?

Electrolux fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Electrolux fans also like?

Beyond Electrolux itself, the audience over-indexes on Siemens Energy (43.94×), Citizen (47.41×), Maytag (288.74×), and General Electric (126.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in Germany

See Electrolux audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electrolux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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