Rascasse Audience Intelligence

Grinch Audience in Germany

A data profile of the people who buy, follow and care about Grinch in Germany — modelled from more than twelve digital signal sources. Grinch has an estimated audience of 1,440,732 people in Germany.

#133among Movie / TV Show / Series in Germany#452in Movies & TV

The average Grinch fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Hobby, Blanca Suárez, with strongest over-indexing on Scooby-Doo (20× the country average).

Demographically, the Grinch audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Grinch fan in Germany is more female, around 35.3 years old, with strong Pet Ownership tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grinch profile in Germany.

Audience size
1.4M
in Germany
Gender
67.6%♀
32.4% male
Age
35.3
average years
Country rank
#4628
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grinch viewers

67.6% are female, 32.4% are male, average age 35.3.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Grinch audience in Germany
MetricValue
Female67.6%
Male32.4%
Average age35.3
Estimated audience size1,440,732
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Grinch audience in Germany
Age bracketShare%
16-1931%
20-2917%
30-3920%
40-4920%
50+11%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Grinch audience comes from Germany.

Worldwide audience distribution share by country for Grinch
CountryShare
United States19.7%
Brazil8.6%
Mexico6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grinch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Grinch fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~90K1.22×
02Sachsen-Anhalt~40K1.18×
03Thüringen~40K1.14×
04Brandenburg~50K1.09×
05Saarland~20K1.07×
06Mecklenburg-Vorpommern~30K1.05×
07Niedersachsen~100K1.04×
08Bayern~200K1.02×
09Nordrhein-Westfalen~300K1.00×
10Rheinland-Pfalz~70K1.00×
11Hessen~100K0.98×
12Schleswig-Holstein~50K0.94×
13Baden-Württemberg~200K0.92×
14Hamburg~30K0.86×
15Berlin~50K0.82×
16Bremen~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Grinch, Germany
0.77×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grinch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grinch audience
#·InterestCategoryAffinity×
01Blanca SuárezMovies & TV109.46×
02MoulinexHome & Garden71.75×
03IllyFood & Beverages55.02×
04Christmas ornamentHome & Garden26.01×
05Scooby-DooMovies & TV20.00×
06Austin Powers (film series)Movies & TV20.00×
07GarfieldMovies & TV20.00×
08Descendants (2015 film)Movies & TV20.00×
09School of RockMovies & TV20.00×
10DaikinHome & Garden20.00×
11ElectroluxHome & Garden14.70×
12Bob the BuilderMovies & TV14.40×
13The NutcrackerMusic & Radio13.00×
14Shaun the SheepMovies & TV12.26×
15Sunday BrunchKids & Family12.16×
16Mila KunisMovies & TV10.60×
17HobbyHome & Garden9.66×
18Office 365Technology & Electronics7.49×
19Google DriveTechnology & Electronics6.61×
20Child developmentBusiness & Career4.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grinch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grinch audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.45×
ExtroversionTHRILL1.42×
Early Adopter MentalityPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grinch audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Luxury OrientationPREMIUM0.81×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grinch have in Germany?

Grinch has an estimated audience of 1,440,732 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Grinch viewers?

67.6% of Grinch fans are female, 32.4% are male, with an average age of 35.3 years.

03

Which brands do Grinch fans like most?

Grinch fans show strongest brand affinity for Scooby-Doo (20×), Hobby (9.66×), and Blanca Suárez (109.46×) over the country average.

04

Where do Grinch fans live in Germany?

Grinch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Grinch fans also like?

Beyond Grinch itself, the audience over-indexes on Hobby (9.66×), Blanca Suárez (109.46×), Christmas ornament (26.01×), and Illy (55.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Grinch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Grinch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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