Rascasse Audience Intelligence

Daikin Target Market in Germany

A data profile of the people who buy, follow and care about Daikin in Germany — modelled from more than twelve digital signal sources. Daikin has an estimated audience of 243,849 people in Germany.

#2539among Brand in Germany#944in Home & Garden

The average Daikin fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Bosch (TV series), Blanca Suárez, Fnac, with strongest over-indexing on Bosch (TV series) (54.72× the country average).

Demographically, the Daikin audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Daikin fan in Germany is more male, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Bosch (TV series).

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daikin profile in Germany.

Audience size
244K
in Germany
Gender
28.0%♀
72.0% male
Age
46.1
average years
Country rank
#19995
Brand in Germany
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Daikin

28.0% are female, 72.0% are male, average age 46.1.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Daikin audience in Germany
MetricValue
Female28.0%
Male72.0%
Average age46.1
Estimated audience size243,849
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Daikin audience in Germany
Age bracketShare%
16-197%
20-2912%
30-3920%
40-4927%
50+34%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Daikin audience comes from Germany.

Worldwide audience distribution share by country for Daikin
CountryShare
Italy9.8%
India8.2%
United States7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daikin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Daikin customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.47×
02Hessen~20K1.34×
03Nordrhein-Westfalen~60K1.21×
04Rheinland-Pfalz~10K1.16×
05Sachsen-Anhalt~7K1.14×
06Bayern~40K1.11×
07Schleswig-Holstein~9K1.07×
08Niedersachsen~20K0.98×
09Brandenburg~7K0.96×
10Thüringen~6K0.96×
11Saarland~3K0.93×
12Sachsen~9K0.85×
13Berlin~8K0.83×
14Hamburg~4K0.79×
15Mecklenburg-Vorpommern~3K0.72×
16Bremen~1K0.72×
Fig. 06

Affinity by region

Affinity by region — Daikin, Germany
0.72×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daikin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daikin audience
#·InterestCategoryAffinity×
01Blanca SuárezMovies & TV188.54×
02Sara CarboneroMovies & TV163.63×
03FrigidaireHome & Garden160.20×
04Saint-GobainBusiness & Career118.53×
05FnacShopping116.67×
06Bosch (TV series)Movies & TV54.72×
07Three Kings (1999 film)Movies & TV37.55×
08WeishauptHome & Garden33.69×
09Nikkei 225Business & Career31.69×
10Whirlpool CorporationHome & Garden26.86×
11Expert (company)Shopping20.00×
12GrinchMovies & TV20.00×
13LTE (telecommunication)Technology & Electronics20.00×
14Instant GamingGames18.61×
15MassageHealth17.52×
16Heat pumpHome & Garden14.86×
17CarrefourShopping14.72×
18Weight loss (Fitness And wellness)Health13.84×
19ChefFood & Beverages9.33×
20FRITZ!BoxTechnology & Electronics4.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daikin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daikin audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.62×
IndulgenceJOY1.92×
Price SensitivityPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daikin audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
ExtroversionTHRILL1.14×
Community OrientationOPEN1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Daikin's target market in Germany?

Daikin's target market in Germany covers an estimated 243,849 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Daikin customers?

28.0% of the Daikin audience are female, 72.0% are male, with an average age of 46.1 years.

03

Which brands do Daikin fans like most?

Daikin fans show strongest brand affinity for Bosch (TV series) (54.72×), Blanca Suárez (188.54×), and Fnac (116.67×) over the country average.

04

Where do Daikin fans live in Germany?

Daikin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Daikin fans also like?

Beyond Daikin itself, the audience over-indexes on Blanca Suárez (188.54×), Fnac (116.67×), Massage (17.52×), and Saint-Gobain (118.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Daikin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Daikin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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