Daikin Audience in Germany
Daikin has an estimated audience of 226,395 people in Germany. 28.0% are female, 72.0% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Bosch (TV series), Blanca Suárez, Argo (2012 film), Fnac, Massage.
The average Daikin fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Bosch (TV series), Blanca Suárez, Argo (2012 film), with strongest over-indexing on Bosch (TV series) (54.72× the country average). Demographically, the Daikin audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Household products
Demographics of Daikin fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 46.1 |
| Estimated audience size | 226,395 |
Audience persona
The typical Daikin fan in Germany is more male, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Bosch (TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,214 | 1.22× |
| Baden-Württemberg | 43,914 | 1.42× |
| Bayern | 40,334 | 1.11× |
| Hessen | 23,299 | 1.35× |
| Niedersachsen | 22,098 | 1.01× |
| Rheinland-Pfalz | 12,590 | 1.11× |
| Sachsen | 9,577 | 0.86× |
| Schleswig-Holstein | 9,385 | 1.15× |
| Berlin | 8,635 | 0.85× |
| Sachsen-Anhalt | 6,848 | 1.17× |
| Brandenburg | 6,682 | 0.95× |
| Thüringen | 5,278 | 0.91× |
| Hamburg | 4,091 | 0.8× |
| Mecklenburg-Vorpommern | 2,971 | 0.69× |
| Saarland | 2,241 | 0.81× |
| Bremen | 1,146 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bosch (TV series) | 54.72× | Movies & TV |
| Blanca Suárez | 188.54× | Movies & TV |
| Argo (2012 film) | 127.21× | Movies & TV |
| Fnac | 116.67× | Shopping |
| Massage | 17.52× | Health |
| Saint-Gobain | 118.53× | Business & Career |
| Weight loss (Fitness And wellness) | 13.84× | Health |
| Sara Carbonero | 163.63× | Movies & TV |
| Instant Gaming | 18.61× | Games |
| Expert (company) | 20× | Shopping |
| Nikkei 225 | 31.69× | Business & Career |
| Whirlpool Corporation | 26.86× | Home & Garden |
| Heat pump | 14.86× | Home & Garden |
| LTE (telecommunication) | 20× | Technology & Electronics |
| Grinch | 20× | Movies & TV |
| Frigidaire | 160.2× | Home & Garden |
| Weishaupt | 33.69× | Home & Garden |
| Three Kings (1999 film) | 37.55× | Movies & TV |
| Chef | 9.33× | Food & Beverages |
| Carrier Corporation | 45.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.78 |
| DIY Mentality | THRILL | 1.57 |
| Quality Awareness | PREMIUM | 1.45 |
| Early Adopter Mentality | POWER | 1.43 |
| Career Orientation | POWER | 1.39 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.0% |
| United States | 8.1% |
| India | 7.1% |
See Daikin audiences in other countries
More Household products audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Daikin have in Germany?
Daikin has an estimated audience of 226,395 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Daikin fans?
28.0% of Daikin fans are female, 72.0% are male, with an average age of 46.1 years.
Which brands do Daikin fans like most?
Daikin fans show strongest brand affinity for Bosch (TV series) (54.72×), Blanca Suárez (188.54×), and Argo (2012 film) (127.21×) over the country average.
Where do Daikin fans live in Germany?
Daikin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,214), Baden-Württemberg (reach 43,914), and Bayern (reach 40,334). These three regions account for the largest share of the active audience.
What other brands do Daikin fans also like?
Beyond Daikin itself, the audience over-indexes on Blanca Suárez (188.54×), Argo (2012 film) (127.21×), Fnac (116.67×), and Massage (17.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Daikin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.