Massage Audience in Germany
Massage has an estimated audience of 4,766,522 people in Germany. 64.3% are female, 35.7% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Gala, Therapy, Bonprix, QVC.
The average Massage fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Gala, Therapy, with strongest over-indexing on Tagesschau (1.86× the country average). Demographically, the Massage audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Massage fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 41.8 |
| Estimated audience size | 4,766,522 |
Audience persona
The typical Massage fan in Germany is more female, around 41.8 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,221,411 | 1.17× |
| Bayern | 1,000,004 | 1.31× |
| Baden-Württemberg | 793,911 | 1.22× |
| Hessen | 516,811 | 1.42× |
| Berlin | 480,092 | 2.25× |
| Niedersachsen | 347,398 | 0.75× |
| Rheinland-Pfalz | 277,593 | 1.16× |
| Sachsen | 156,019 | 0.67× |
| Hamburg | 137,136 | 1.27× |
| Schleswig-Holstein | 125,431 | 0.73× |
| Brandenburg | 120,371 | 0.81× |
| Thüringen | 74,972 | 0.62× |
| Sachsen-Anhalt | 65,015 | 0.53× |
| Mecklenburg-Vorpommern | 49,181 | 0.54× |
| Saarland | 38,811 | 0.66× |
| Bremen | 37,170 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.86× | Movies & TV |
| Gala | 1.75× | News |
| Therapy | 2.1× | Health |
| Bonprix | 1.97× | Shopping |
| QVC | 2.13× | Movies & TV |
| Wellness (alternative medicine) | 1.98× | Health |
| Wetter.de | 1.95× | Home & Garden |
| Sauna | 2.38× | Home & Garden |
| Tchibo | 1.81× | Shopping |
| Resort | 1.66× | Travel & Leisure |
| Stress (biology) | 1.63× | Health |
| Let's Dance (German TV series) | 1.68× | Movies & TV |
| Shop Apotheke | 1.81× | Shopping |
| Life extension | 2.79× | Health |
| Ernsting's family | 1.94× | Shopping |
| Stone massage | 5.77× | Health |
| Street One | 2.17× | Fashion & Accessoires |
| Roland Kaiser | 1.76× | Music & Radio |
| C&A | 1.56× | Shopping |
| Bathroom | 1.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.29 |
| Design Affinity | PREMIUM | 1.25 |
| Indulgence | JOY | 1.21 |
| Pet Ownership | JOY | 1.18 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Mindfulness | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 4.5% |
| Taiwan | 4.1% |
See Massage audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Massage have in Germany?
Massage has an estimated audience of 4,766,522 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Massage fans?
64.3% of Massage fans are female, 35.7% are male, with an average age of 41.8 years.
Which brands do Massage fans like most?
Massage fans show strongest brand affinity for Tagesschau (1.86×), Gala (1.75×), and Therapy (2.1×) over the country average.
Where do Massage fans live in Germany?
Massage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,221,411), Bayern (reach 1,000,004), and Baden-Württemberg (reach 793,911). These three regions account for the largest share of the active audience.
What other brands do Massage fans also like?
Beyond Massage itself, the audience over-indexes on Gala (1.75×), Therapy (2.1×), Bonprix (1.97×), and QVC (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.