A data profile of the people who buy, follow and care about Massage in Spain — modelled from more than twelve digital signal sources. Massage has an estimated audience of 2,272,479 people in Spain.
The average Massage fan in Spain is 44.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Canary Islands.
Top brand affinities include Food, Massage table, Design, with strongest over-indexing on Food (1.7× the country average).
Demographically, the Massage audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Massage fan in Spain is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Food.
The key figures that characterise the Massage profile in Spain.
71.1% are female, 28.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 44.5 |
| Estimated audience size | 2,272,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 30% | |
| 50+ | 26% |
of the worldwide Massage audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 4.5% |
| Taiwan | 4.1% |
Where the Massage audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~300K | 4.41× | |
| 02 | Canary Islands | ~400K | 3.76× | |
| 03 | Catalonia | ~800K | 1.89× | |
| 04 | Comunidad Valenciana | ~400K | 1.40× | |
| 05 | Andalusia | ~600K | 1.27× | |
| 06 | Community of Madrid | ~300K | 0.82× | |
| 07 | Region of Murcia | ~60K | 0.80× | |
| 08 | La Rioja | ~8K | 0.54× | |
| 09 | Extremadura | ~20K | 0.42× | |
| 10 | Cantabria | ~10K | 0.42× | |
| 11 | Basque Autonomous Country | ~30K | 0.41× | |
| 12 | Navarre | ~10K | 0.41× | |
| 13 | Galicia | ~40K | 0.38× | |
| 14 | Aragon | ~20K | 0.36× | |
| 15 | Principality of Asturias | ~20K | 0.36× | |
| 16 | Castile and León | ~30K | 0.29× | |
| 17 | Castilla-La Mancha | ~20K | 0.27× |
The strongest cross-interests of the Massage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massage table | Health | 9.80× | ||
| 02 | Health policy | Politics & Society | 3.77× | ||
| 03 | Waxing | Beauty & Wellness | 2.85× | ||
| 04 | Therapy | Health | 2.14× | ||
| 05 | Semana | News | 2.05× | ||
| 06 | Skin care | Beauty & Wellness | 2.01× | ||
| 07 | Health & wellness | Health | 1.88× | ||
| 08 | La Caixa | Business & Career | 1.85× | ||
| 09 | Aldi | Shopping | 1.83× | ||
| 10 | Home Appliances | Home & Garden | 1.71× | ||
| 11 | Food | Food & Beverages | 1.70× | ||
| 12 | Woman | Kids & Family | 1.69× | ||
| 13 | Spas | Beauty & Wellness | 1.66× | ||
| 14 | IKEA | Home & Garden | 1.62× | ||
| 15 | Recipes | Food & Beverages | 1.61× | ||
| 16 | Culinary art | Arts & Culture | 1.60× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.59× | ||
| 18 | Design | Home & Garden | 1.54× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.54× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.44× | |
| Quality Awareness | PREMIUM | 1.41× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Risk Appetite | THRILL | 0.84× | |
| Patriotism | CONSERVATISM | 0.86× |
Massage has an estimated audience of 2,272,479 people in Spain, concentrated in Catalonia and Andalusia.
71.1% of Massage fans are female, 28.9% are male, with an average age of 44.5 years.
Massage fans show strongest brand affinity for Food (1.7×), Massage table (9.8×), and Design (1.54×) over the country average.
Massage fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~600K), and Canary Islands (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Massage itself, the audience over-indexes on Massage table (9.8×), Design (1.54×), Therapy (2.14×), and Woman (1.69×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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