A data profile of the people who buy, follow and care about Therapy in Spain — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 9,245,391 people in Spain.
Therapy has an estimated audience of 9,245,391 people in Spain. 57.7% are female, 42.3% are male, average age 44.6. Top brand affinities: Volunteering, Preventive healthcare, EBay, Calzedonia, Local food.
Top brand affinities include Volunteering, Preventive healthcare, EBay, with strongest over-indexing on Volunteering (3.43× the country average).
Demographically, the Therapy audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Therapy fan in Spain is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Therapy profile in Spain.
57.7% are female, 42.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 44.6 |
| Estimated audience size | 9,245,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Therapy audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rossmann | Shopping | 5.28× | ||
| 02 | S.S.C. Napoli | Sports | 4.39× | ||
| 03 | Volunteering | Politics & Society | 3.43× | ||
| 04 | Calzedonia | Fashion & Accessoires | 3.36× | ||
| 05 | Preventive healthcare | Health | 3.00× | ||
| 06 | Life extension | Health | 2.93× | ||
| 07 | Cholesterol | Food & Beverages | 2.60× | ||
| 08 | EBay | Shopping | 2.07× | ||
| 09 | Badoo | Internet & Social Media | 2.07× | ||
| 10 | Genetics | Kids & Family | 2.03× | ||
| 11 | Local food | Food & Beverages | 1.99× | ||
| 12 | Conforama | Home & Garden | 1.91× | ||
| 13 | Bookselling | Literature | 1.85× | ||
| 14 | Innovation | Business & Career | 1.78× | ||
| 15 | Travel website | Travel & Leisure | 1.78× | ||
| 16 | Nonprofit organization | Politics & Society | 1.67× | ||
| 17 | Wikipedia | Internet & Social Media | 1.67× | ||
| 18 | Self-awareness | Health | 1.58× | ||
| 19 | Aldi | Shopping | 1.55× | ||
| 20 | Organic food | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.81× | |
| Mindfulness | BALANCE | 1.44× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.82× | |
| Patriotism | CONSERVATISM | 0.83× | |
| DIY Mentality | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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