Therapy Audience in Spain
Therapy has an estimated audience of 9,245,391 people in Spain. 57.7% are female, 42.3% are male, average age 44.6. Top brand affinities: Aldi, S.S.C. Napoli, Manchester City F.C., Local food, TripAdvisor.
Top brand affinities include Aldi, S.S.C. Napoli, Manchester City F.C., with strongest over-indexing on Aldi (2.78× the country average). Demographically, the Therapy audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Category: Health · Type: Topic · Subtype: Mind
Demographics of Therapy fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 44.6 |
| Estimated audience size | 9,245,391 |
Audience persona
The typical Therapy fan in Spain is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.78× | Shopping |
| S.S.C. Napoli | 9.58× | Sports |
| Manchester City F.C. | 3.75× | Sports |
| Local food | 3.13× | Food & Beverages |
| TripAdvisor | 2.92× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Conforama | 3.23× | Home & Garden |
| 1.82× | Internet & Social Media | |
| Hoodie | 4.05× | Fashion & Accessoires |
| Children's clothing | 2.26× | Fashion & Accessoires |
| Calzedonia | 3.3× | Fashion & Accessoires |
| Hair conditioner | 3.26× | Beauty & Wellness |
| Kitchenware | 2.87× | Home & Garden |
| Lunch | 2.47× | Food & Beverages |
| Volunteering | 2.58× | Politics & Society |
| Badoo | 2.19× | Internet & Social Media |
| Livemusic | 2.35× | Music & Radio |
| Liam Neeson | 3.87× | Movies & TV |
| Dentistry | 2.74× | Business & Career |
| Coupons | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.53 |
| Mindfulness | BALANCE | 1.47 |
| Design Affinity | PREMIUM | 1.43 |
| Need for Security | CONSERVATISM | 1.29 |
| Creativity | OPEN | 1.16 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
See Therapy audiences in other countries
More Mind audiences in Spain
- Romance (love) (1,998,789)
- Karma (543,256)
- Talisman (205,312)
- Shapeshifting (30,816)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.