Therapy Audience in United Kingdom
Therapy has an estimated audience of 13,009,063 people in United Kingdom. 58.5% are female, 41.5% are male, average age 44.5. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, Hobby, WhatsApp, Distilled beverage, Expensive Taste.
The average Therapy fan in United Kingdom is 44.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, Hobby, WhatsApp, with strongest over-indexing on Weddings (1.84× the country average). Demographically, the Therapy audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Mind
Demographics of Therapy fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 44.5 |
| Estimated audience size | 13,009,063 |
Audience persona
The typical Therapy fan in United Kingdom is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,756,798 | 1.1× |
| South East | 1,738,683 | 0.99× |
| Yorkshire and the Humber | 1,357,701 | 1.3× |
| East of England | 1,354,051 | 1.14× |
| Scotland | 1,036,009 | 0.88× |
| South West | 888,284 | 0.83× |
| West Midlands | 808,813 | 1.45× |
| Wales | 770,428 | 1.04× |
| East Midlands | 729,772 | 0.8× |
| North West | 644,101 | 0.46× |
| North East | 518,842 | 1.03× |
| Northern Ireland | 390,502 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.84× | Kids & Family |
| Hobby | 1.76× | Home & Garden |
| 1.72× | Internet & Social Media | |
| Distilled beverage | 1.57× | Food & Beverages |
| Expensive Taste | 2.16× | Business & Career |
| Calvin Klein | 3.18× | Fashion & Accessoires |
| Home business | 3.28× | Business & Career |
| TripAdvisor | 1.68× | Travel & Leisure |
| Real property | 2.33× | Home & Garden |
| Refrigerator | 1.86× | Home & Garden |
| Purchase discount | 2.96× | Shopping |
| Bioderma | 5.79× | Beauty & Wellness |
| Kitchenware | 2.01× | Home & Garden |
| Volunteering | 1.62× | Politics & Society |
| Luxury yacht | 2.41× | Travel & Leisure |
| Mango | 3.07× | Shopping |
| Dentistry | 2.11× | Business & Career |
| La Roche-Posay | 3.82× | Beauty & Wellness |
| Smyths Toys Superstores | 3.4× | Shopping |
| Mobile home | 1.74× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.18 |
| Individualism | JOY | 1.15 |
| Indulgence | JOY | 1.14 |
| Convenience Orientation | PREMIUM | 1.13 |
| Family Orientation | CONSERVATISM | 1.11 |
| Healthy Lifestyle | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
See Therapy audiences in other countries
More Mind audiences in United Kingdom
- Romance (love) (3,723,636)
- Karma (787,277)
- Shapeshifting (243,341)
- Talisman (133,239)
Frequently asked questions
How many fans does Therapy have in United Kingdom?
Therapy has an estimated audience of 13,009,063 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Therapy fans?
58.5% of Therapy fans are female, 41.5% are male, with an average age of 44.5 years.
Which brands do Therapy fans like most?
Therapy fans show strongest brand affinity for Weddings (1.84×), Hobby (1.76×), and WhatsApp (1.72×) over the country average.
Where do Therapy fans live in United Kingdom?
Therapy fans in United Kingdom are most concentrated in England (reach 9,756,798), South East (reach 1,738,683), and Yorkshire and the Humber (reach 1,357,701). These three regions account for the largest share of the active audience.
What other brands do Therapy fans also like?
Beyond Therapy itself, the audience over-indexes on Hobby (1.76×), WhatsApp (1.72×), Distilled beverage (1.57×), and Expensive Taste (2.16×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.