Therapy Audience in Mexico

Therapy has an estimated audience of 6,561,048 people in Mexico. 53.6% are female, 46.4% are male, average age 35.4. Top brand affinities: Dentistry, Public administration, Civil service, Sarcasm, Essay.
Top brand affinities include Dentistry, Public administration, Civil service, with strongest over-indexing on Dentistry (5.64× the country average). Demographically, the Therapy audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Travelling.
Category: Health · Type: Topic · Subtype: Mind
Demographics of Therapy fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 35.4 |
| Estimated audience size | 6,561,048 |
Audience persona
The typical Therapy fan in Mexico is balanced, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Dentistry.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dentistry | 5.64× | Business & Career |
| Public administration | 7.96× | Business & Career |
| Civil service | 9.05× | Politics & Society |
| Sarcasm | 4.2× | Politics & Society |
| Essay | 8.62× | Literature |
| Love & Sex | 5.52× | Kids & Family |
| Catholic Church | 2.49× | Politics & Society |
| Travel agency | 3.08× | Travel & Leisure |
| MSN | 2.63× | News |
| Shellfish | 5.81× | Food & Beverages |
| Real estate broker | 5× | Home & Garden |
| Game consoles | 2.27× | Technology & Electronics |
| Bullying awareness | 5.82× | Politics & Society |
| Doctor of Medicine | 4.1× | Business & Career |
| Pedro Pascal | 2.55× | Movies & TV |
| Twilight (series) | 3.85× | Movies & TV |
| Relaxation technique | 4.81× | Health |
| General practitioner | 4.33× | Health |
| Office 365 | 2.87× | Technology & Electronics |
| Monarchy of the United Kingdom | 5.52× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.88 |
| Travelling | THRILL | 1.36 |
| Risk Appetite | THRILL | 1.29 |
| Spirituality | BALANCE | 1.22 |
| Creativity | OPEN | 1 |
| Extroversion | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
See Therapy audiences in other countries
More Mind audiences in Mexico
- Romance (love) (3,430,455)
- Karma (884,252)
- Shapeshifting (275,649)
- Talisman (139,100)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.