A data profile of the people who buy, follow and care about Therapy in Mexico — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 6,561,048 people in Mexico.
Therapy has an estimated audience of 6,561,048 people in Mexico. 53.6% are female, 46.4% are male, average age 35.4. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (60.23× the country average).
Demographically, the Therapy audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Therapy fan in Mexico is balanced, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Therapy profile in Mexico.
53.6% are female, 46.4% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 35.4 |
| Estimated audience size | 6,561,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Therapy audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 165.54× | ||
| 02 | Love & Sex | Kids & Family | 164.48× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 140.33× | ||
| 04 | Costa Rica | Travel & Leisure | 93.40× | ||
| 05 | Shopping and fashion | Shopping | 60.23× | ||
| 06 | Game consoles | Technology & Electronics | 44.25× | ||
| 07 | Sarcasm | Politics & Society | 30.32× | ||
| 08 | Dentistry | Business & Career | 29.71× | ||
| 09 | Doctor of Medicine | Business & Career | 27.66× | ||
| 10 | Essay | Literature | 27.66× | ||
| 11 | Catholic Church | Politics & Society | 27.25× | ||
| 12 | Public administration | Business & Career | 25.20× | ||
| 13 | General practitioner | Health | 24.38× | ||
| 14 | Civil service | Politics & Society | 24.38× | ||
| 15 | Freeware | Technology & Electronics | 23.36× | ||
| 16 | Travel agency | Travel & Leisure | 21.51× | ||
| 17 | Machu Picchu | Travel & Leisure | 20.69× | ||
| 18 | Breastfeeding | Kids & Family | 20.08× | ||
| 19 | Mobile game | Games | 19.45× | ||
| 20 | Broadcasting of sports events | Movies & TV | 18.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 6.33× | |
| Travelling | THRILL | 6.29× | |
| Mindfulness | BALANCE | 3.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.