Therapy Audience in Mexico
Therapy has an estimated audience of 6,561,048 people in Mexico. 53.6% are female, 46.4% are male, average age 35.4. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (60.23× the country average). Demographically, the Therapy audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Health · Type: Topic
Demographics of Therapy fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 35.4 |
| Estimated audience size | 6,561,048 |
Audience persona
The typical Therapy fan in Mexico is balanced, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Therapy fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 60.23× | Shopping |
| Costa Rica | 93.4× | Travel & Leisure |
| Love & Sex | 164.48× | Kids & Family |
| Valentine's Day | 165.54× | Kids & Family |
| Exfoliation (cosmetology) | 140.33× | Beauty & Wellness |
| Game consoles | 44.25× | Technology & Electronics |
| Catholic Church | 27.25× | Politics & Society |
| Sarcasm | 30.32× | Politics & Society |
| Dentistry | 29.71× | Business & Career |
| Mobile game | 19.45× | Games |
| Travel agency | 21.51× | Travel & Leisure |
| Freeware | 23.36× | Technology & Electronics |
| Doctor of Medicine | 27.66× | Business & Career |
| Public administration | 25.2× | Business & Career |
| General practitioner | 24.38× | Health |
| Breastfeeding | 20.08× | Kids & Family |
| Broadcasting of sports events | 18.64× | Movies & TV |
| Machu Picchu | 20.69× | Travel & Leisure |
| Civil service | 24.38× | Politics & Society |
| Essay | 27.66× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 6.33 |
| Travelling | THRILL | 6.29 |
| Mindfulness | BALANCE | 3.07 |
| Risk Appetite | THRILL | 2.63 |
| Quality Awareness | PREMIUM | 1.47 |
| Convenience Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
See Therapy audiences in other countries
More Health audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.