A data profile of the people who buy, follow and care about Therapy in Italy — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 10,765,136 people in Italy.
Therapy has an estimated audience of 10,765,136 people in Italy. 56.2% are female, 43.8% are male, average age 43.6. Top brand affinities: Wikipedia, WhatsApp, Volunteering, Personal finance, Health care.
Top brand affinities include Wikipedia, WhatsApp, Volunteering, with strongest over-indexing on Wikipedia (3.39× the country average).
Demographically, the Therapy audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Therapy fan in Italy is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Therapy profile in Italy.
56.2% are female, 43.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 43.6 |
| Estimated audience size | 10,765,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Therapy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.39× | ||
| 02 | Preventive healthcare | Health | 2.73× | ||
| 03 | Satire | Literature | 2.70× | ||
| 04 | Robert Redford | Movies & TV | 2.63× | ||
| 05 | Volunteering | Politics & Society | 2.30× | ||
| 06 | Mediaset | Technology & Electronics | 2.30× | ||
| 07 | Physical therapy | Business & Career | 2.23× | ||
| 08 | Alternative medicine | Business & Career | 2.22× | ||
| 09 | General practitioner | Health | 2.21× | ||
| 10 | Genetics | Kids & Family | 2.13× | ||
| 11 | Sanremo Music Festival | Music & Radio | 1.95× | ||
| 12 | Internet & Social Media | 1.93× | |||
| 13 | Nonprofit organization | Politics & Society | 1.92× | ||
| 14 | Health care | Business & Career | 1.87× | ||
| 15 | Champagne | Food & Beverages | 1.87× | ||
| 16 | Innovation | Business & Career | 1.80× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.73× | ||
| 18 | Musical theatre | Movies & TV | 1.71× | ||
| 19 | Personal finance | Business & Career | 1.62× | ||
| 20 | Milk | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.62× | |
| Family Orientation | CONSERVATISM | 1.44× | |
| Mindfulness | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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