Therapy Audience in Brazil

Therapy has an estimated audience of 16,030,539 people in Brazil. 62.3% are female, 37.7% are male, average age 41.4. Top brand affinities: Polo Ralph Lauren, Smart device, Electrolux, Sport Club do Recife, Telegram.

Top brand affinities include Polo Ralph Lauren, Smart device, Electrolux, with strongest over-indexing on Polo Ralph Lauren (17.89× the country average). Demographically, the Therapy audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Creativity.

Category: Health · Type: Topic · Subtype: Mind

Demographics of Therapy fans

Demographic split for Therapy audience in Brazil
MetricValue
Female62.3%
Male37.7%
Average age41.4
Estimated audience size16,030,539

Audience persona

The typical Therapy fan in Brazil is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Polo Ralph Lauren.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Therapy audience
BrandAffinityCategory
Polo Ralph Lauren17.89×Fashion & Accessoires
Smart device6.57×Technology & Electronics
Electrolux2.35×Home & Garden
Sport Club do Recife1.96×Sports
Telegram2.11×Internet & Social Media
Real property1.64×Home & Garden
TripAdvisor2.11×Travel & Leisure
Havaianas2.01×Fashion & Accessoires
Michael Jackson2.27×Music & Radio
Steam1.89×Games
BTS1.81×Music & Radio
Anti-aging cream1.75×Beauty & Wellness
Meditation1.54×Health
Tooth brushing1.71×Health
Xiaomi1.79×Technology & Electronics
Natural skin care1.63×Beauty & Wellness
Blanket1.89×Home & Garden
InfoJobs1.68×Business & Career
Concealer3.43×Beauty & Wellness
Permanent makeup1.55×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Therapy audience
TraitClusterScore
MindfulnessBALANCE1.56
CreativityOPEN1.37
Design AffinityPREMIUM1.3
Healthy LifestyleBALANCE1.25
IndulgenceJOY1.13
Quality AwarenessPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Therapy
CountryShare
United States23.2%
Brazil5.4%
Japan4.6%

See Therapy audiences in other countries

More Mind audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.