A data profile of the people who buy, follow and care about Therapy in Brazil — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 16,030,539 people in Brazil.
Therapy has an estimated audience of 16,030,539 people in Brazil. 62.3% are female, 37.7% are male, average age 41.4. Top brand affinities: Instagram, Medicine, Rock music, Country music, Pop music.
Top brand affinities include Instagram, Medicine, Rock music, with strongest over-indexing on Instagram (1.61× the country average).
Demographically, the Therapy audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Individualism.
The typical Therapy fan in Brazil is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Instagram.
The key figures that characterise the Therapy profile in Brazil.
62.3% are female, 37.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 41.4 |
| Estimated audience size | 16,030,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Therapy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medicine | Business & Career | 1.84× | ||
| 02 | JusBrasil | Internet & Social Media | 1.69× | ||
| 03 | CVC Viagens | Travel & Leisure | 1.69× | ||
| 04 | Nail art | Beauty & Wellness | 1.64× | ||
| 05 | Rock music | Music & Radio | 1.63× | ||
| 06 | Beleza na Web | Shopping | 1.63× | ||
| 07 | Internet & Social Media | 1.61× | |||
| 08 | Pop music | Music & Radio | 1.61× | ||
| 09 | PCI Concursos | Shopping | 1.61× | ||
| 10 | Embroidery | Home & Garden | 1.61× | ||
| 11 | Skirt | Fashion & Accessoires | 1.58× | ||
| 12 | Riachuelo | Shopping | 1.56× | ||
| 13 | Meditation | Health | 1.54× | ||
| 14 | Hotmart | Shopping | 1.53× | ||
| 15 | Hip hop music | Music & Radio | 1.52× | ||
| 16 | Sewing | Home & Garden | 1.52× | ||
| 17 | zap imóveis | Travel & Leisure | 1.52× | ||
| 18 | Baking | Food & Beverages | 1.52× | ||
| 19 | Lojas Americanas | Shopping | 1.51× | ||
| 20 | Country music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.42× | |
| Individualism | JOY | 1.38× | |
| Creativity | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Urban Lifestyle | OPEN | 0.91× | |
| Risk Appetite | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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