A data profile of the people who buy, follow and care about Beleza na Web in Brazil — modelled from more than twelve digital signal sources. Beleza na Web has an estimated audience of 5,928,858 people in Brazil.
The average Beleza na Web fan in Brazil is 37.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Harry Potter, Salon Line, Leisure, with strongest over-indexing on Harry Potter (1.54× the country average).
Demographically, the Beleza na Web audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Beleza na Web fan in Brazil is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Beleza na Web profile in Brazil.
79.9% are female, 20.1% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 79.9% |
| Male | 20.1% |
| Average age | 37.8 |
| Estimated audience size | 5,928,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Beleza na Web audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 98.9% |
| Switzerland | 0.3% |
| Canada | 0.2% |
Where the Beleza na Web audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minas Gerais | ~900K | 1.47× | |
| 02 | São Paulo | ~2M | 1.30× | |
| 03 | Piauí | ~100K | 1.29× | |
| 04 | Rondônia | ~60K | 1.27× | |
| 05 | Rio Grande do Sul | ~400K | 1.21× | |
| 06 | Tocantins | ~50K | 1.21× | |
| 07 | Espírito Santo | ~100K | 1.16× | |
| 08 | Mato Grosso | ~100K | 1.13× | |
| 09 | Santa Catarina | ~300K | 1.12× | |
| 10 | Sergipe | ~70K | 1.11× | |
| 11 | Federal District | ~100K | 1.10× | |
| 12 | Rio de Janeiro | ~600K | 1.03× | |
| 13 | Paraná | ~400K | 1.03× | |
| 14 | Mato Grosso do Sul | ~90K | 1.03× | |
| 15 | Paraíba | ~100K | 1.00× | |
| 16 | Acre | ~20K | 1.00× | |
| 17 | Bahia | ~400K | 0.97× | |
| 18 | Goiás | ~200K | 0.96× | |
| 19 | Rio Grande do Norte | ~90K | 0.93× | |
| 20 | Alagoas | ~80K | 0.89× | |
| 21 | Pernambuco | ~200K | 0.88× | |
| 22 | Ceará | ~200K | 0.82× | |
| 23 | Maranhão | ~100K | 0.81× | |
| 24 | Roraima | ~10K | 0.77× | |
| 25 | Pará | ~100K | 0.59× | |
| 26 | Amapá | ~10K | 0.59× | |
| 27 | Amazonas | ~40K | 0.43× |
The strongest cross-interests of the Beleza na Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salon Line | Beauty & Wellness | 6.22× | ||
| 02 | Kérastase | Beauty & Wellness | 3.79× | ||
| 03 | Eudora, Kansas | Travel & Leisure | 3.75× | ||
| 04 | Health And Beauty | Beauty & Wellness | 3.50× | ||
| 05 | Long hair | Beauty & Wellness | 3.14× | ||
| 06 | Keratin | Beauty & Wellness | 3.09× | ||
| 07 | Hair iron | Beauty & Wellness | 2.90× | ||
| 08 | Hair coloring | Beauty & Wellness | 2.61× | ||
| 09 | Shampoo | Beauty & Wellness | 2.54× | ||
| 10 | Hair conditioner | Beauty & Wellness | 2.53× | ||
| 11 | Sephora | Shopping | 2.41× | ||
| 12 | Arezzo | Travel & Leisure | 1.78× | ||
| 13 | Leisure | Travel & Leisure | 1.75× | ||
| 14 | Trousers | Fashion & Accessoires | 1.75× | ||
| 15 | Magazine Luiza | Shopping | 1.74× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.70× | ||
| 17 | Candy | Food & Beverages | 1.65× | ||
| 18 | Barbie | Movies & TV | 1.56× | ||
| 19 | Psychology | Business & Career | 1.56× | ||
| 20 | Harry Potter | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.37× | |
| Healthy Lifestyle | BALANCE | 1.23× | |
| Quality Awareness | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Patriotism | CONSERVATISM | 0.65× |
Beleza na Web's target market in Brazil covers an estimated 5,928,858 people, concentrated in São Paulo and Minas Gerais.
79.9% of the Beleza na Web audience are female, 20.1% are male, with an average age of 37.8 years.
Beleza na Web fans show strongest brand affinity for Harry Potter (1.54×), Salon Line (6.22×), and Leisure (1.75×) over the country average.
Beleza na Web fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~900K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Beleza na Web itself, the audience over-indexes on Salon Line (6.22×), Leisure (1.75×), Barbie (1.56×), and Psychology (1.56×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Beleza na Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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