Men's clothing Audience in Brazil
Men's clothing has an estimated audience of 17,325,927 people in Brazil. 76.8% are female, 23.2% are male, average age 39.8. Top regions: Espírito Santo, São Paulo, Rio de Janeiro.
The average Men's clothing fan in Brazil is 39.8 years old, more female, and lives primarily in Espírito Santo. The audience is concentrated in Espírito Santo, São Paulo, Rio de Janeiro. Demographically, the Men's clothing audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Category: Fashion & Accessoires · Type: Topic
Demographics of Men's clothing fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 39.8 |
| Estimated audience size | 17,325,927 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Espírito Santo | 2,171,393 | 6.02× |
| São Paulo | 2,062,830 | 0.46× |
| Rio de Janeiro | 1,818,459 | 1.12× |
| Minas Gerais | 561,252 | 0.31× |
| Bahia | 374,200 | 0.33× |
| Santa Catarina | 360,712 | 0.45× |
| Ceará | 324,924 | 0.43× |
| Pará | 316,301 | 0.56× |
| Rio Grande do Sul | 307,396 | 0.3× |
| Pernambuco | 295,636 | 0.37× |
| Rio Grande do Norte | 286,321 | 0.99× |
| Paraná | 285,583 | 0.27× |
| Goiás | 268,985 | 0.41× |
| Paraíba | 264,411 | 0.76× |
| Piauí | 261,514 | 1.09× |
| Maranhão | 259,298 | 0.6× |
| Mato Grosso | 229,779 | 0.71× |
| Alagoas | 192,661 | 0.76× |
| Federal District | 173,044 | 0.6× |
| Amazonas | 167,815 | 0.56× |
| Sergipe | 159,851 | 0.89× |
| Rondônia | 156,286 | 1.08× |
| Mato Grosso do Sul | 147,147 | 0.58× |
| Tocantins | 137,221 | 1.2× |
| Roraima | 133,982 | 2.74× |
| Amapá | 115,910 | 1.89× |
| Acre | 92,921 | 1.54× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.52 |
| Luxury Orientation | PREMIUM | 1.31 |
| Design Affinity | PREMIUM | 1.3 |
| Sustainability | BALANCE | 1.16 |
| Mindfulness | BALANCE | 1.16 |
| Creativity | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 8.9% |
| Brazil | 6.2% |
See Men's clothing audiences in other countries
More Fashion & Accessoires audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Men's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.