Men's clothing Audience in Spain

Men's clothing has an estimated audience of 9,278,892 people in Spain. 73.9% are female, 26.1% are male, average age 43.7. Top regions: Catalonia, Andalusia, Community of Madrid.

The average Men's clothing fan in Spain is 43.7 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Demographically, the Men's clothing audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Luxury Orientation, Community Orientation.

Category: Fashion & Accessoires · Type: Topic

Demographics of Men's clothing fans

Demographic split for Men's clothing audience in Spain
MetricValue
Female73.9%
Male26.1%
Average age43.7
Estimated audience size9,278,892

Top regions in Spain

Top regions ranked by reach for Men's clothing in Spain
RegionReachAffinity
Catalonia2,836,4491.69×
Andalusia2,103,8531.15×
Community of Madrid1,583,7081.01×
Comunidad Valenciana909,6490.87×
Balearic Islands626,0962.4×
Canary Islands475,9961.03×
Basque Autonomous Country402,2381.16×
Cantabria246,5102.11×
Castile and León193,4780.48×
Region of Murcia187,3220.59×
Galicia141,7790.33×
Castilla-La Mancha131,7690.35×
Extremadura120,9790.6×
Principality of Asturias108,9410.5×
Aragon98,6980.4×
La Rioja96,8071.6×
Navarre83,8560.72×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Men's clothing audience
TraitClusterScore
Luxury OrientationPREMIUM1.63
Community OrientationOPEN1.58
SustainabilityBALANCE1.49
Family OrientationCONSERVATISM1.48
IndulgenceJOY1.46
CreativityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Men's clothing
CountryShare
United States19.3%
Japan8.9%
Brazil6.2%

See Men's clothing audiences in other countries

More Fashion & Accessoires audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Men's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.