Men's clothing Audience in United States

Men's clothing logo

Men's clothing has an estimated audience of 53,923,879 people in United States. 64.6% are female, 35.4% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Trousers, Shoes, Women's clothing, Cosmetics, Dresses.

The average Men's clothing fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Trousers, Shoes, Women's clothing, with strongest over-indexing on Trousers (3.03× the country average). Demographically, the Men's clothing audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Men's clothing fans

Demographic split for Men's clothing audience in United States
MetricValue
Female64.6%
Male35.4%
Average age40.1
Estimated audience size53,923,879

Audience persona

The typical Men's clothing fan in United States is more female, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Trousers.

Top regions in United States

Top regions ranked by reach for Men's clothing in United States
RegionReachAffinity
California6,085,2371.03×
Texas4,568,3400.99×
New York4,058,3821.35×
Florida3,415,0020.94×
Illinois2,115,7071.18×
Pennsylvania1,916,2311.06×
Georgia1,862,8021.12×
North Carolina1,840,8921.13×
Ohio1,785,3361.07×
New Jersey1,566,4391.14×
Michigan1,564,9441.11×
Virginia1,433,1591.09×
Massachusetts1,304,1661.23×
Tennessee1,213,9131.12×
Arizona1,048,7540.95×
Indiana1,007,8641.02×
Washington1,002,2410.93×
Maryland933,8641.01×
Missouri933,5321.07×
Alabama924,5991.23×
South Carolina921,0001.14×
Colorado864,9231.02×
Wisconsin814,3211×
Louisiana771,3531.11×
Kentucky728,3461.08×
Minnesota727,5630.94×
Connecticut617,6081.14×
Oregon582,7350.94×
Oklahoma569,9170.95×
Mississippi489,4541.1×
Arkansas466,1481.05×
Kansas438,7081.03×
Utah426,5220.88×
Nevada424,2570.81×
Iowa406,3770.91×
Nebraska248,3490.92×
West Virginia224,5140.89×
New Hampshire217,6431.02×
Idaho214,1140.79×
Washington, District of Columbia210,2481.3×
New Mexico192,6920.71×
Rhode Island190,8981.11×
Maine178,0640.92×
Hawaii148,0950.64×
Delaware136,5590.92×
Montana106,4310.71×
Vermont101,9431.08×
South Dakota98,4930.79×
North Dakota94,5740.85×
Alaska86,2830.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Men's clothing audience
BrandAffinityCategory
Trousers3.03×Fashion & Accessoires
Shoes1.64×Fashion & Accessoires
Women's clothing1.94×Fashion & Accessoires
Cosmetics1.51×Beauty & Wellness
Dresses1.93×Fashion & Accessoires
Jewelry1.51×Fashion & Accessoires
Hair products1.59×Beauty & Wellness
Old Navy1.8×Fashion & Accessoires
Luxury goods1.5×Fashion & Accessoires
Handbags2.01×Fashion & Accessoires
Boutiques1.65×Fashion & Accessoires
Skirt2.33×Fashion & Accessoires
Shirt1.75×Fashion & Accessoires
Fashion design1.73×Business & Career
Toys1.58×Games
T-shirt1.66×Fashion & Accessoires
Kohl's1.57×Shopping
Fragrances1.78×Beauty & Wellness
Spas1.61×Beauty & Wellness
Macy's1.61×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Men's clothing audience
TraitClusterScore
Luxury OrientationPREMIUM2.46
Risk AppetiteTHRILL1.92
Design AffinityPREMIUM1.84
IndulgenceJOY1.52
SustainabilityBALANCE1.46
CreativityOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Men's clothing
CountryShare
United States19.3%
Japan8.9%
Brazil6.2%

See Men's clothing audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Men's clothing have in United States?

Men's clothing has an estimated audience of 53,923,879 people in United States, concentrated in California and Texas.

What is the gender split and age of Men's clothing fans?

64.6% of Men's clothing fans are female, 35.4% are male, with an average age of 40.1 years.

Which brands do Men's clothing fans like most?

Men's clothing fans show strongest brand affinity for Trousers (3.03×), Shoes (1.64×), and Women's clothing (1.94×) over the country average.

Where do Men's clothing fans live in United States?

Men's clothing fans in United States are most concentrated in California (reach 6,085,237), Texas (reach 4,568,340), and New York (reach 4,058,382). These three regions account for the largest share of the active audience.

What other brands do Men's clothing fans also like?

Beyond Men's clothing itself, the audience over-indexes on Shoes (1.64×), Women's clothing (1.94×), Cosmetics (1.51×), and Dresses (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Men's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.