Rascasse Audience Intelligence

Men's clothing Audience in United States

A data profile of the people who buy, follow and care about Men's clothing in United States — modelled from more than twelve digital signal sources. Men's clothing has an estimated audience of 53,923,879 people in United States.

#264among Topic in United States#13in Fashion & Accessoires

The average Men's clothing fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trousers, Shoes, Women's clothing, with strongest over-indexing on Trousers (3.03× the country average).

Demographically, the Men's clothing audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Creativity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Men's clothing fan in United States is more female, around 40.1 years old, with strong Creativity tendencies and a notable affinity for Trousers.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men's clothing profile in United States.

Audience size
53.9M
in United States
Gender
64.6%♀
35.4% male
Age
40.1
average years
Country rank
#363
Topic in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men's clothing fans

64.6% are female, 35.4% are male, average age 40.1.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Men's clothing audience in United States
MetricValue
Female64.6%
Male35.4%
Average age40.1
Estimated audience size53,923,879
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Men's clothing audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Men's clothing audience comes from United States.

Worldwide audience distribution share by country for Men's clothing
CountryShare
United States19.3%
Japan8.9%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men's clothing audience in United States is strongest.

Fig. 05

Top regions by affinity

Men's clothing fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1.5M1.22×
02Mississippi~500K1.21×
03New York~3.5M1.18×
04South Carolina~900K1.16×
05Louisiana~800K1.16×
06Rhode Island~200K1.16×
07Illinois~2M1.15×
08Massachusetts~1M1.14×
09Alabama~800K1.13×
10Arkansas~500K1.12×
11Pennsylvania~2M1.11×
12Ohio~2M1.10×
13Michigan~1.5M1.10×
14Missouri~900K1.08×
15Kentucky~700K1.08×
16Kansas~500K1.08×
17Colorado~900K1.07×
18Georgia~2M1.06×
19Indiana~1M1.06×
20Nebraska~300K1.06×
21New Hampshire~200K1.04×
22Maine~200K1.03×
23Washington, District of Columbia~200K1.03×
24Connecticut~600K1.02×
25North Carolina~1.5M1.00×
26Delaware~100K1.00×
27Vermont~90K1.00×
28New Jersey~1.5M0.99×
29Wisconsin~800K0.99×
30Minnesota~800K0.98×
31Oklahoma~600K0.98×
32Iowa~400K0.98×
33Virginia~1.5M0.97×
34Oregon~600K0.97×
35Texas~4.5M0.96×
36Maryland~900K0.95×
37West Virginia~200K0.92×
38Florida~3M0.89×
39Arizona~1M0.88×
40Utah~400K0.88×
41Idaho~200K0.88×
42Alaska~100K0.88×
43North Dakota~100K0.88×
44California~5M0.87×
45Montana~100K0.87×
46South Dakota~100K0.87×
47Washington~900K0.85×
48Nevada~400K0.85×
49New Mexico~200K0.84×
50Hawaii~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Men's clothing, United States
0.67×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men's clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men's clothing audience
#·InterestCategoryAffinity×
01TrousersFashion & Accessoires3.03×
02SkirtFashion & Accessoires2.33×
03HandbagsFashion & Accessoires2.01×
04Women's clothingFashion & Accessoires1.94×
05DressesFashion & Accessoires1.93×
06Old NavyFashion & Accessoires1.80×
07FragrancesBeauty & Wellness1.78×
08ShirtFashion & Accessoires1.75×
09Fashion designBusiness & Career1.73×
10T-shirtFashion & Accessoires1.66×
11BoutiquesFashion & Accessoires1.65×
12ShoesFashion & Accessoires1.64×
13SpasBeauty & Wellness1.61×
14Macy'sShopping1.61×
15Hair productsBeauty & Wellness1.59×
16ToysGames1.58×
17Kohl'sShopping1.57×
18CosmeticsBeauty & Wellness1.51×
19JewelryFashion & Accessoires1.51×
20Luxury goodsFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men's clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men's clothing audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.49×
Luxury OrientationPREMIUM1.39×
Quality AwarenessPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men's clothing audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.88×
Urban LifestyleOPEN0.90×
Convenience OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Men's clothing have in United States?

Men's clothing has an estimated audience of 53,923,879 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Men's clothing fans?

64.6% of Men's clothing fans are female, 35.4% are male, with an average age of 40.1 years.

03

Which brands do Men's clothing fans like most?

Men's clothing fans show strongest brand affinity for Trousers (3.03×), Shoes (1.64×), and Women's clothing (1.94×) over the country average.

04

Where do Men's clothing fans live in United States?

Men's clothing fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4.5M), and New York (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Men's clothing fans also like?

Beyond Men's clothing itself, the audience over-indexes on Shoes (1.64×), Women's clothing (1.94×), Cosmetics (1.51×), and Dresses (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Men's clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Men's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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