Toys Audience in United States

Toys logo

Toys has an estimated audience of 69,135,702 people in United States. 61.1% are female, 38.9% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: IKEA, Old Navy, Sportswear (activewear), Men's clothing, Natural skin care.

The average Toys fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include IKEA, Old Navy, Sportswear (activewear), with strongest over-indexing on IKEA (1.95× the country average). Demographically, the Toys audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Toys fans

Demographic split for Toys audience in United States
MetricValue
Female61.1%
Male38.9%
Average age41.0
Estimated audience size69,135,702

Audience persona

The typical Toys fan in United States is more female, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for IKEA.

Top regions in United States

Top regions ranked by reach for Toys in United States
RegionReachAffinity
California8,518,2151.12×
Texas7,434,9791.25×
Florida4,807,2931.03×
New York4,106,2871.06×
Pennsylvania2,551,4441.1×
Georgia2,504,6581.18×
Illinois2,428,8101.05×
North Carolina2,293,6021.1×
Ohio2,262,6601.06×
Michigan2,243,5271.24×
New Jersey1,829,2441.04×
Virginia1,730,8461.03×
Tennessee1,623,9361.17×
Arizona1,615,2031.14×
Indiana1,432,4671.13×
Alabama1,302,1021.35×
Washington1,258,3720.91×
Maryland1,207,6121.02×
Missouri1,181,4651.06×
Massachusetts1,161,5680.85×
South Carolina1,133,3571.09×
Louisiana1,076,0311.21×
Kentucky1,075,6551.24×
Wisconsin942,5830.91×
Minnesota867,3680.88×
Colorado864,4590.79×
Oklahoma850,8851.11×
Mississippi786,6391.38×
Nevada750,9471.12×
Oregon698,0080.88×
Arkansas647,0731.14×
Connecticut644,3990.93×
Kansas538,8810.99×
Utah525,3430.85×
Iowa506,1770.89×
West Virginia408,8861.27×
Nebraska362,7461.05×
New Mexico328,1820.95×
Idaho284,6410.82×
Hawaii259,5060.87×
Delaware224,3691.18×
New Hampshire187,8140.69×
Maine185,9550.75×
Rhode Island179,5900.82×
Washington, District of Columbia154,1970.74×
Montana141,1000.74×
Alaska140,3200.95×
North Dakota124,1060.87×
South Dakota120,7900.76×
Vermont83,2030.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toys audience
BrandAffinityCategory
IKEA1.95×Home & Garden
Old Navy1.51×Fashion & Accessoires
Sportswear (activewear)1.67×Fashion & Accessoires
Men's clothing1.53×Fashion & Accessoires
Natural skin care2.23×Beauty & Wellness
Trousers1.6×Fashion & Accessoires
Infant clothing1.95×Kids & Family
T.J.Maxx1.59×Shopping
Necklace1.91×Fashion & Accessoires
Discounts and allowances1.52×Shopping
Child development2.17×Business & Career
Ring (jewellery)1.91×Fashion & Accessoires
Haute couture1.79×Fashion & Accessoires
Baby food1.98×Kids & Family
Wedding dress1.98×Fashion & Accessoires
Child care1.9×Kids & Family
Diaper bag1.82×Kids & Family
Dog harness1.55×Pets & Animals
Dog collar1.51×Pets & Animals
Free People1.85×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toys audience
TraitClusterScore
Risk AppetiteTHRILL1.88
Luxury OrientationPREMIUM1.65
ExtroversionTHRILL1.52
CreativityOPEN1.05
Social Media UsageJOY1.04
Price SensitivityPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Toys
CountryShare
United States19.9%
United Kingdom4.8%
Brazil4.2%

See Toys audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Toys have in United States?

Toys has an estimated audience of 69,135,702 people in United States, concentrated in California and Texas.

What is the gender split and age of Toys fans?

61.1% of Toys fans are female, 38.9% are male, with an average age of 41.0 years.

Which brands do Toys fans like most?

Toys fans show strongest brand affinity for IKEA (1.95×), Old Navy (1.51×), and Sportswear (activewear) (1.67×) over the country average.

Where do Toys fans live in United States?

Toys fans in United States are most concentrated in California (reach 8,518,215), Texas (reach 7,434,979), and Florida (reach 4,807,293). These three regions account for the largest share of the active audience.

What other brands do Toys fans also like?

Beyond Toys itself, the audience over-indexes on Old Navy (1.51×), Sportswear (activewear) (1.67×), Men's clothing (1.53×), and Natural skin care (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.