Wedding dress Audience in United States

Wedding dress logo

Wedding dress has an estimated audience of 19,248,456 people in United States. 84.1% are female, 15.9% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: IKEA, Natural skin care, Necklace, Sportswear (activewear), Women's clothing.

The average Wedding dress fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include IKEA, Natural skin care, Necklace, with strongest over-indexing on IKEA (3.03× the country average). Demographically, the Wedding dress audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Wedding dress fans

Demographic split for Wedding dress audience in United States
MetricValue
Female84.1%
Male15.9%
Average age40.4
Estimated audience size19,248,456

Audience persona

The typical Wedding dress fan in United States is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.

Top regions in United States

Top regions ranked by reach for Wedding dress in United States
RegionReachAffinity
California1,947,7950.92×
Texas1,690,1841.02×
Florida1,277,6610.98×
New York944,4150.88×
Georgia641,4941.08×
Pennsylvania624,0670.96×
North Carolina614,3781.06×
Ohio611,8851.03×
Illinois575,2200.9×
Michigan554,1911.1×
Virginia455,5230.97×
Tennessee448,7941.16×
New Jersey424,0250.87×
Indiana397,3401.13×
Arizona385,1550.98×
Washington368,6240.95×
Missouri350,3791.13×
Massachusetts324,2280.85×
Alabama321,3931.2×
South Carolina308,3611.06×
Kentucky308,1761.28×
Louisiana305,5781.23×
Maryland301,8060.91×
Wisconsin275,5050.95×
Colorado265,2220.87×
Minnesota249,8450.91×
Oklahoma247,2601.16×
Mississippi215,3361.36×
Oregon206,7560.94×
Utah198,5001.15×
Arkansas194,2171.22×
Kansas172,2091.14×
Connecticut171,5940.89×
Nevada167,8040.9×
Iowa165,8621.05×
West Virginia128,4501.43×
Idaho108,8571.13×
Nebraska99,9211.04×
New Mexico85,2620.88×
Hawaii68,8470.83×
Maine64,2130.93×
New Hampshire63,1900.83×
Montana50,6850.95×
Rhode Island48,5120.79×
South Dakota41,8840.94×
North Dakota40,7811.03×
Delaware39,3890.74×
Washington, District of Columbia38,7570.67×
Alaska37,4810.91×
Wyoming27,2270.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wedding dress audience
BrandAffinityCategory
IKEA3.03×Home & Garden
Natural skin care4.03×Beauty & Wellness
Necklace3.44×Fashion & Accessoires
Sportswear (activewear)2.49×Fashion & Accessoires
Women's clothing1.95×Fashion & Accessoires
Men's clothing2.2×Fashion & Accessoires
Ring (jewellery)3.45×Fashion & Accessoires
Trousers2.28×Fashion & Accessoires
Healthy diet2.29×Health
Luxury goods1.64×Fashion & Accessoires
Home business3.96×Business & Career
Haute couture2.92×Fashion & Accessoires
Outdoor enthusiast2.23×Sports
Fast food1.63×Food & Beverages
Fragrances1.88×Beauty & Wellness
Child care3.05×Kids & Family
Macy's1.52×Shopping
Marshalls1.89×Fashion & Accessoires
Versace4.17×Fashion & Accessoires
Architecture1.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wedding dress audience
TraitClusterScore
Design AffinityPREMIUM1.5
ExtroversionTHRILL1.49
SustainabilityBALANCE1.27
CreativityOPEN1.27
IndulgenceJOY1.25
Luxury OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Wedding dress
CountryShare
United States13.7%
Japan5.5%
India4.8%

See Wedding dress audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Wedding dress have in United States?

Wedding dress has an estimated audience of 19,248,456 people in United States, concentrated in California and Texas.

What is the gender split and age of Wedding dress fans?

84.1% of Wedding dress fans are female, 15.9% are male, with an average age of 40.4 years.

Which brands do Wedding dress fans like most?

Wedding dress fans show strongest brand affinity for IKEA (3.03×), Natural skin care (4.03×), and Necklace (3.44×) over the country average.

Where do Wedding dress fans live in United States?

Wedding dress fans in United States are most concentrated in California (reach 1,947,795), Texas (reach 1,690,184), and Florida (reach 1,277,661). These three regions account for the largest share of the active audience.

What other brands do Wedding dress fans also like?

Beyond Wedding dress itself, the audience over-indexes on Natural skin care (4.03×), Necklace (3.44×), Sportswear (activewear) (2.49×), and Women's clothing (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wedding dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.