Home business Audience in United States
Home business has an estimated audience of 13,276,445 people in United States. 50.4% are female, 49.6% are male, average age 43.9. Top regions: Texas, California, New York.
The average Home business fan in United States is 43.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York.
Category: Business & Career · Type: Topic
Demographics of Home business fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.9 |
| Estimated audience size | 13,276,445 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 2,872,173 | 2.52× |
| California | 1,170,057 | 0.8× |
| New York | 773,576 | 1.04× |
| Florida | 545,428 | 0.61× |
| Illinois | 416,022 | 0.94× |
| Pennsylvania | 351,143 | 0.79× |
| Georgia | 319,887 | 0.78× |
| Ohio | 277,394 | 0.68× |
| North Carolina | 273,638 | 0.68× |
| Arizona | 232,033 | 0.86× |
| Washington | 212,145 | 0.8× |
| New Jersey | 211,377 | 0.63× |
| Virginia | 208,522 | 0.64× |
| Michigan | 208,318 | 0.6× |
| Tennessee | 200,998 | 0.75× |
| Massachusetts | 196,017 | 0.75× |
| Maryland | 185,403 | 0.81× |
| Colorado | 170,072 | 0.81× |
| Indiana | 152,396 | 0.63× |
| Missouri | 142,501 | 0.67× |
| Oregon | 134,770 | 0.89× |
| Minnesota | 133,468 | 0.7× |
| Louisiana | 116,391 | 0.68× |
| Alabama | 114,044 | 0.61× |
| Oklahoma | 113,731 | 0.77× |
| South Carolina | 102,476 | 0.51× |
| Wisconsin | 96,376 | 0.48× |
| Kentucky | 88,365 | 0.53× |
| Nevada | 86,458 | 0.67× |
| Hawaii | 85,297 | 1.49× |
| Mississippi | 82,677 | 0.76× |
| Utah | 80,379 | 0.68× |
| Kansas | 78,804 | 0.75× |
| Connecticut | 77,897 | 0.58× |
| Arkansas | 73,449 | 0.67× |
| West Virginia | 68,254 | 1.1× |
| Alaska | 68,112 | 2.4× |
| Nebraska | 64,248 | 0.96× |
| Idaho | 63,029 | 0.95× |
| Iowa | 59,850 | 0.55× |
| Montana | 59,376 | 1.61× |
| South Dakota | 58,606 | 1.91× |
| North Dakota | 57,063 | 2.09× |
| Delaware | 56,737 | 1.55× |
| New Hampshire | 56,238 | 1.08× |
| Wyoming | 55,213 | 2.81× |
| New Mexico | 54,782 | 0.82× |
| Rhode Island | 54,305 | 1.29× |
| Maine | 54,272 | 1.14× |
| Vermont | 53,412 | 2.29× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Brazil | 8.1% |
| Italy | 4.1% |
See Home business audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.